Feb. 21 Speaker Spotlight: Gary May

Have you met Gary May? He’s one of our guest speakers at next Tuesday’s panel on Social CRM! Gary is the President of imacsweb, an interactive marketing and consulting service. His blog is pretty interesting as he is an expert in the automotive industry. Consider keeping an eye on his thoughts in the auto industry, social media and online marketing.  Better still, stop by at the ING DIRECT Cafe LA next Tuesday, February 21 when we grill Gary and the rest of our speakers on social CRM!

 

IM@CS continually evolves to build, educate on and support platforms in critical sales, branding, process, media and best practice application for forward-thinking companies and those trying to grasp the online space. We work with retail, manufacturers, portals and service providers that have a large consumer-facing business, primarily in the automotive industry as well as luxury and specialty markets and other high-end services. IM@CS also specializes in working with companies investigating opportunities within the automotive market to make sense of a diverse and dynamic environment, providing insight, direction and solid fundamentals to achieve success.

Overall IM@CS provides greater opportunities through brand awareness, reputation management, process improvement and sales organization coaching for companies looking to create sustainable improvements and add to their bottom line.

What IM@CS does is more relevant than training, enterprise processes, networking or guidance. We offer solutions based on your real world needs, not what others do nor what worked last year.

Gary also co-founded and head efforts for a social media marketing and promotion company focused on multi-vertical success called PromoSPARK. We allow businesses to get the SPARK for their social networks! www.promospark.net

Feb. 21 Speaker Spotlight: Jon Ferrara

If you’re a geezer like me who has worked in tandem with sales, you’ll know what GoldMine is. If you don’t know what GoldMine is, that’s ok. The founder of GoldMine, Jon Ferrara, is also the founder of Nimble!

Nimble is a social CRM program. If your company has a customer service team that also answers customer questions on social media, you might want to take a look at Nimble. I like to see the numbers – number of customers assisted via social media vs number of calls decreased/increased as a result. If you’re a small business, you might want to dig around the Nimble website to see whether you could use a streamlined, robust program for your customer service needs (and social media).

Got questions? Ask Jon on next Tuesday, February 21 when he joins the panel at our next SMCLA event! RSVP now, and we’ll see you there.

A social entrepreneur at heart, Jon Ferrara founded GoldMine Software in 1989 where he served as the executive vice president of the company until it was sold in 2000. GoldMine is one of the best selling CRM products that helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. During this time, Ferrara was awarded the
Ernst and Young Entrepreneur of the Year Award while GoldMine was named PC Magazine’s Editor’s Choice in 1993 and again in 1995, 1996 and 1997.

After selling GoldMine and watching the immense rise in power social media was experiencing, Ferrara entered the start up world again when he noticed a distinct lack of any products that effectively combined Relationship Management, Social Listening and Engagement, and Collaboration with Sales and Marketing. In 2009, Jon founded Nimble to create an extensive Social Business platform to fill this gap.