SMCLA is Giving Away a #Sprint4G Phone – TweetContest

SMCLA is giving away a #Sprint4G Phone at our Ho Ho Holiday Parteee! Yes, you heard correctly…a freaking PHONE!
Not just any PHONE…a Samsung EPIC.

Here’s all you need to do:

1. Send your best tweet to answer the question:  “What does #Sprint4G mean to you?”
2. The tweet must contain the hashtag #Sprint4G and #SMCLA (so we know you’re with us)
3. Tweet as often as you like (the more the better!)
4.  Register for, and be in attendance at our Ho Ho Holiday Parteee! Dec 7th 7pm – 11pm at Q’s Billiards in Santa Monica

To get your creative juices flowing…here are some samples of potential winning tweets:

With #Sprint4G, I could blow the roof of this mutha! #smcla
#Sprint4G is so fast, when I got it time actually stopped #smcla
If #Sprint4G raced a cheetah, the cheetah would look like a tortoise #smcla
Finally, with #Sprint4G, I can stream my wife’s birth from the delivery room  FTW!!! #smcla

So…what are you waiting for?  Register for the party and start tweeting already!
Just think, if you win the Samsung EPIC, you can bail on that other network and actually get stuff DONE.

Ho Ho Holiday Parteee! (thanks to #Sprint4g)

Kick off the holiday party season with SMCLA at Q’s Santa Monica on Tuesday December 7th starting at 7pm!
Sprint 4G will host the first round of drinks for the first 80 guests who arrive after 7:00 p.m. but the bar will remain open throughout the night.  In addition, light appetizers will be provided

What is it?

  • SMCLA Holiday Party
  • Sprint 4G Los Angeles Kickoff (Hashtag #4G)
  • Mobile 4G Presentation & Speakers  (How does 4G affect  social with video, social gaming, file sharing and more…)

When & Where  is it?

  • Tuesday December 7th
  • Q’s Billiards Club 11835 Wilshire Blvd, Santa Monica CA / Upstairs Private Lounge
  • 6pm – 11pm

Q’s Billiards Club
11835 Wilshire Blvd., Santa Monica, CA

How Do You Register?

Register for Ho Ho Holiday Parteee! (thanks to Sprint 4g) in Santa Monica, CA  on Eventbrite

  • Everyone is welcome, but drink tickets and appetizers are only available to those who register online.

4G – What Does it all MEAN?

Perhaps this video from Sprint will help clear it up…

or this one…

This event has it all! A great location, a perfect sponsor and a wonderful community of SMCLA people ready to mix & mingle.
So, if you’re an old friend or if you’re new to town and looking to meet up with some friends for the holidays, come on out and see us!

Book Review: “Empowered”

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

Thanks to Forrester and @bethggwaz for sending SMCLA a few copies of the newly released book:  Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business.  We’ve actually had this book for a month now and our copy is already dog-eared with post-its and margin notes.  It couldn’t come at a better time, really…with our October event that explores “Social Media Horror Stories” and ponders what to do in the event that your brand gets caught up in a “situation”.

The book is targeted at large corporations who aren’t quite sure how they should get in on this whole “social media” thing.  It lays out a thorough definition of what a “HERO” (Highly Empowered Resourceful Operative) is and what she does (influence peers, deliver groundswell customer service, empower customers and amplify fans) before finally telling you how to leverage a HERO to power the business.    It’s in the final third of the book that the real nuggets of wisdom are shared:  how to manage & lead, helping HEROs innovate & collaborate, and keeping them (and you) safe.

The book is brought to you by Josh Bernoff and Ted Schadler.  You may recognize Josh from his previous work:  “Groundswell: Winning in a World Transformed by Social Technologies” .   Similar to “Groundswell”, this book  is topical and informative and goes to great detail to explain how social media and big business can work.  My personal favorite showcases Dooce – Heather Armstrong ( and her accurate and unfavorable portrayal of Maytag (as an example of the power of an influencer and why you need to foster HEROs/influencers in your own organization).

Later in the book, Bernoff and Schadler go on to explain one of my favorite concepts:  “customer service = marketing” and that the two organizations should be closely aligned if not merged.  Now…take a step back and read that again.  They’re suggesting that two completely different sides of the house get in bed together (and it makes sense).  I won’t go into detail here, but I will say that if you read the book , it makes sense.  People are talking about your service/brand and they aren’t gonna be happy until you reach out to them.  It’s marketing/PR/customer service all in one.  If you aren’t aligned to handle this (and within 24 hours btw) you’re in for a Dooce sized headache.

One of the other MAJOR benefits of getting your hands on this book are the numerous graphs, stats, and points supported directly by the vast amounts of data being crunched over by our friends at Forrester.  Typically, access to this data would cost you (or your organization) an arm and a leg.  With the purchase of this affordable book, the data is all yours!

The book has a website that you may find interesting.  Head on over and check it out here: Here’s what they have to say about the book:

As you’d expect from Forrester and the coauthor of the bestselling book Groundswell, this book is full of tools and hard data. Empowered includes:

  • The four-step IDEA process to transform your customer-facing service, marketing, and mobile applications.
  • Ways your IT department can become the trusted partner for your company’s employee- and business-led technology innovation.
  • The key techniques for collaboration systems that take off, instead of fizzling on the launch pad.
  • 25 case studies and dozens more examples from companies in every imaginable industry, from retail to business services.

If you’re an IT, marketing and strategy, or tech industry leader wondering how to get more creative solutions out of your team, this book is for you.

We’ll be giving away 2 copies of this book at our upcoming event on 10-26 at Wokcano in Santa Monica.  Please join SMCLA at this event and put in your business card to get a chance to get a must-have social media business book .

Social Media HORROR Stories (and how to deal with them)

This month, we’re embracing the scarier side of social media and we’re taking it to the streets to hear all of your most horrifying examples of social media gone wrong.  If you’ve got a story to tell, please submit it via the comments here or via our Google Docs form here:

The event is at Wokano in Santa Monica on October 26th from 6pm – 9pm.  You may register via Facebook here:

The plan is to introduce the topic with a few of our favorites from the interwebs and then invite the community to participate by telling their own tales.  We will have a prize for the best in-person horror story.  Once we get through the stories, we’ll look to a Social Media professional to guide us through the triage and response process.  In the end, we hope to learn a few lessons from those who have blazed a trail and lived to tell about it.

“May my path be lit by the bridges I’ve burned along the way”
-Anonymous co-worker of mine who had a bad day.

Event: How Social Media Affects Automotive (at the Roxy!)

Topic: How social media is affecting the Automotive Industry
Date: Tuesday, August 24th
Time: 6-9pm, presentation beginning at 7, ending at 8:30
The Roxy Theater
9009 W. Sunset Blvd
West Hollywood, CA 90069
Charge: FREE


Come join Social Media Club for our August event as we host a discussion on how social media is affecting the Automotive Industry. Here’s a quick schedule of the evening:

6-645 Mix and Mingle
645-7 – Future of SMC and SMCLA’s role in it
7-8 Panel / Presentation
8-815 – SMU2010 Preview – The Social Strip and SSMF (Chris Heuer will interview Nic of the Roxy and have him speak about the Sunset Strip Music Fest)

Thus far, we have confirmed speakers:

Dave Barthmuss
Dave Barthmuss

Group Manager, GM Western Region Communications
Twitter: @DaveBarthmuss or @GMNewsWest

Kathi Kruse

Kathi  Kruse
Kruse Control Inc, Marketing Consultant for Auto Dealerships

Gary May
Gary May

Interactive Marketing and Consulting Services (IM@CS)
Twitter: @imacsweb
IM@CS bio:
IM@CS blog:

Marieke Hensel
Marieke Hensel
Branding Personality, Marketing Services for Auto Dealerships
We take your name to fame

Many thanks for our venue, the fabulous Roxy Theater on Sunset in West Hollywood. They’ve graciously donated the use of their location for this event.

As an added bonus, Chris Heuer (@ChrisHeuer), founder of the national Social Media Club, will be joining us. Be sure to wish him a Happy Birthday!
Chris Heuer

*More to come as we continue to confirm speakers and additional details.