Introducing the 2015 Social Media Club Los Angeles Board of Directors

On December 8, 2014, the members of Social Media Club Los Angeles (SMCLA) elected a new Board of Directors for the 2015 term. The goal this year was to put on a slate of monthly programs to connect, educate, and inspire our membership of LA-based corporate social media professionals, entrepreneurs, and small business professionals that would provide a better understanding of the value of using social media in today’s business environment. We’ve done that by hosting dozens of thought leaders in discussion around Los Angeles to discuss the hottest trends and provide historical insight into how social media has informed a variety of industries. We’ve fostered a forum for our community to come together to help and challenge each other to greatness. This year SMCLA also saw its largest ever Board of Directors tasked with making SMCLA the most engaged — and most awesome, IMHO– chapter in the Club!

It has been my pleasure and an honor to serve as your SMCLA’s Chapter President in 2014. I’ve enjoyed working with the Board and connecting with many leaders in the LA community who’ve genuinely expressed interest in working with SMCLA in the near future. To further enrich our amazing community I want to make that happen, and so I look forward to continuing on in a different role primarily focused on overseeing partnerships and sponsorships.

Presenting 2015 Board of DirectorsNow I would like to introduce you to your 2015 Chapter President, AJ Feuerman, and Board of Directors! Please click their names to read more about each member.

President – AJ Feuerman
Director of Operations – Lindsay Tredent Mauch
Director of Finance – Nancy Tovar Huxen
Communications Director – Jeremy Pepper
Membership Director – Michel’le Roddy
Programs Director – Nicole DeRuiter
Sponsorships Director – Madeline Wright
Venues Director – Nick LaBran

And our Associate Directors:

Programs – Ellen LuChelsea LeeWilliam Zalokar
Communications – Stephen HarveyClement J BryantL. Cacera Richmond
Venues – Erik Roithmayr
Sponsorship – Charles MillerLindsay Tredent MauchAri Sherman

If you’re interested in volunteering with the board or at an event, send an email to let us know! And be sure to grab your ticket to SMCLA’s Annual Holiday Celebration on Monday, December 15, to meet the new board in person!

Impressive Nov. SMCLA WordPress Workshop Resulted in These Learnings – Event Recap

Saturday, November 8, was SMCLA’s first members-only workshop and it was a learning success! Adam Silver of KitchenSinkWP shared ins and outs of setting up and using WordPress sites and provided important takeaways for scheduling, beefing up site security, and a peek at the latest in two-factor authentication trends — We all agree that Clef looks like a very cool method!

Attendees learned about the origins of WordPress, which was started in 2003 by Matt Mullenweg, and that the latest release, 4.0, boasts a simple visual process to embed media tweets and videos directly into a blog post. Did you know that widgets are visual representations of plugins, but that not all plugins use widgets? That was just one learning among many others for WP site management. Others included the pros and cons of using self-managed (.org) vs. fully-managed (.com) sites, what the deal is with 2600 themes and 30,000 plugins, and the basics of managing site security.

Gregg Franklin of ServerPress was on hand to explain the benefits of local site development and the risks of cowboy coding, or editing your site directly via the live site environment.

Finally attendees walked away with some solid reasons to use WP – it’s free, secure, accessible, and Google search has an affinity for content published on this platform. They now appreciate knowing why to use a theme gallery to find their next theme rather than download unfamiliar one found floating around via a web search. Our members are not about that malware life!

SMCLA November WP Workshop Photo Gallery

Have a Social Media topic you’d like to learn more about in a workshop? Let us know! This is the final week of 2015 SMCLA board member nominations. Be sure to nominate yourself or someone you think would make an awesome addition and submit your form BEFORE 6pm on November 14!

RSVP for SMCLA’s Expert Panel on Niche Communities – Oct. 22

SMCLA Niche Communities Panel 10/22
Go Big. Come here!

If you want to reach your audience, size doesn’t matter, it’s the depth of engagement – whether IRL or online. That’s what makes niche communities the underrated gems of the social media world.

On Tuesday, Oct. 22, SMCLA presents a panel discussion with the experts who’ve been activating targeted audiences in the TV, foodie, beer-lover, and fashion communities. Join us and learn how niche communities can help people come together in a way that was never possible before social media and how companies, communities and organizations can all work together to get the most out of their shared interests. Find your audience, find your friends, or find your soapbox in a niche community. After this interactive conversation, you’ll be ready to make it big by going small!

PANEL: “Niche Communities: Make It Big By Going Small”
DATE: Tuesday, Oct. 22, 6:30 – 9:00 p.m.
LOCATION: NextSpace, 9415 Culver Blvd, Culver City, CA
A note about parking: There are two parking structures nearby: first 2 hours are free, $1 an hour beyond that. Metered parking is also available in the area. There also may be valet service in front.
Members FREE!

Meet Our Speakers

Babette Pepaj
Babette Pepaj of BakeSpace.

Moderator for this discussion is Babette Pepaj (@bakespace), founder of Bakespace. is a grassroots online community where foodies can share recipes, build new friendships, learn from other home chefs and express their passion for all things food-related. Pepaj also has launched Cookbook Cafe, a do-it-yourself digital publishing platform that enables anyone to create, market and sell a cookbook to the world for profit or fundraising.

Tim Mather of Untappd.
Tim Mather of Untappd.

Tim Mather (@timm3h) is the co-founder and designer of Untappd, a network that enables beer drinkers to socially share and explore the world of beer with your friends and the world.

The idea behind Untappd was born out of a melding of technology and a love for all things beer. Having majored in graphic design at Brooks Institute and having worked with many high profile clients, Mather set about creating the front-end of what became Untappd.

Stephanie Frasco
Stephanie Frasco.

Stephanie Frasco (@stephaniefrasco) is the VP of Social Media at Convert With

Over the past seven years, she has worked closely with clients from all over the world to help each of them get more results from online social networks. Through experience, Frasco has mastered some of the most powerful social media websites. Today, Frasco provides exclusive social media consulting services to a coterie of global clients.

Ebonique Wool.

Ebonique Wool (@1stcf) is the Marketing Director for 1st Class Fashion, a fashion-focused social media company promoting photo-sharing of daily street style.

She manages media communication efforts, public outreach campaigns, and strategy to engage brands and along with contributing to editorial content. Wool joined 1st Class Fashion from Chicago, where she worked for ASGK Public Strategies. She also does volunteer work as an outreach coordinator in for Click The Cause, a nonprofit organization enabling startup businesses supported through crowd-funding.

Claire Gendel
Claire Gendel.

Claire Gendel (@Clairetastic) is the Public Relations Manager for Get Glue.

Social Media Week 2013 Take-Away: Multichannel Networks Are On the Rise

This is a guest post from Social Media Week Los Angeles 2013 participant Elisabeth Aultman.

Elisabeth Aultman

If I learned anything at Social Media Week Los Angeles, it’s that now is a great time to be a multichannel network., just acquired by Dreamworks for an enigmatic, but impressive $33+ million (with some media reports placing the potential payout as high as $117m), hosted a panel Sept. 25, discussing the success of their 55,000 YouTube channels and the company’s role in supporting creators. Coming from a studio background where the conversation is often focused on dwindling revenue streams, it’s fascinating to see how new production models gain audiences — and dollars.

For example, CMO Margaret Laney and Social Media Manager Jessica Irwin discussed the deal Awesomeness cut with Wet Seal (a teen-oriented fashion retailer) to feature talent, like their Teala Dunn, in Instagram-based ads. The trick there is to intersperse commercial content with ad-free content posted from the same account and, of course, ensure the content feel “authentic,” even when it has an advertising component.

The hallmarks of authenticity are somewhat amorphous and arguably de facto missing in a commercial context, but seem to be centered largely around a DIY/under-produced look and some audience sense that it is actually the talent, rather than an account manager, creating these consumable snippets of content. In any case, the aim is to have the audience experience an ad as an extension of what they want instead of a hindrance, not unlike in-camera marketing for film.

Got craft? Even better, applicable basically anywhere money is an interest.

Of course, Awesomeness is geared toward the teen and tween segment, a generation that quite literally cut their teeth on iPhones. While these kids are more than adept at finding, using and even popularizing new apps, this model may not scale well into other markets or demographics. This is not just about technical prowess; a large number of channels are using daily vlogs from talent, which, while great for fostering relationships with younger brackets, can lose appeal as audiences age and have less time to invest. It would be interesting to see how the bones of the model could be expanded to include content relevant to other demographics, so that a brand can retain its hard-earned audiences even as their tastes change.

The take-away for traditional media monetizers is actually pretty simple: If you’re going to capitalize on talent qua talent, it is imperative that they’re engaged on social media, and not just using it as glorified advertising space. Audiences are getting wiser to attempts at manipulation. Likewise for talent, independent brand-building could be the factor that takes a career from bourgeoning to booming. Awesome…ness.

RSVP for SMCLA Networking Summer Mixer – August 20, 2013

SMCLA Summer Networking Mixer
C’mon. Get happy!

Summertime is in full swing! We’re taking advantage of the season by taking a break from our normal programming to do what we love best, getting to know our members better!

Are you looking to learn more about the Los Angeles social media landscape? Want to meet like-minded people? This is the summer mixer event for you! And the best part? It’s free!

DATE:  Tuesday, Aug. 20
TIME:  6:30 – 9 p.m.
LOCATION:  The Garage, 3387 Motor Ave, Los Angeles, CA 90034
TICKETS:  FREE for everyone (21 or older please), but don’t forget to REGISTER to receive your FREE DRINK TICKET

Make sure you RSVP to receive a FREE drink ticket at the door (21 or older please)!

Interested in sponsoring this event or providing a giveaway? Interested in increasing your visibility within LA’s social media community? Let us know! Tweet us at @smc_la!