Introducing Social Media Club Los Angeles’ 2014 Board of Directors!

On January 7th, the members of Social Media Club Los Angeles (SMCLA) elected 22 officers to its Board of Directors for the 2014 term.

Social Media Club Los Angeles strives to produce monthly programming that educates, engages and energizes the Los Angeles area social media community. 2013 was an incredible year for our organization both in terms of programming and community involvement.  It was the first year we had a formal board of directors and we were able to lay the groundwork necessary to produce an ongoing range of social programs to meet the changing needs of our community members.

It has been an honor serving as SMCLA’s President and excited to continue on overseeing membership for both the national board and our own chapter’s. I am so proud of the accomplishments of our 2013 board, and look forward to surpassing their success in 2014 with a profoundly skilled team lead by my friend and social media expert, Madeline Wright.

Introducing the SMCLA 2014 Board of Directors.
Introducing the SMCLA 2014 board!

Introducing the 2014 Social Media Club Los Angeles Board of Directors team leads:

President                                           Madeline Wright
Programs Lead                                  AJ Feuerman
Communications Lead                        Victor Garcia
Membership Lead                              Serena Ehrlich
Venues Lead                                     Ross Felix
Sponsor Lead                                    Debra Dilger

And our Board of Director committee members:

Programs                                         Nicole DeRuiter
Programs                                         Stephen Harvey
Programs                                         William Zalokar
Communications                               Keith Pillow
Communications                               Justin Simon
Communications                               Clement J Bryant
Facebook Comm Manager                Jeremy Pepper
Membership                                     Nancy Tovar Huxen
Membership                                     Clint Schaff
Membership                                     Michel’le Roddy
Venues                                            Samantha Hosenkamp
Venues                                            Nick LaBran
Venues                                            Ross Prout
Sponsorship                                    Charles Miller
Sponsorship                                    Lindsay Tredent Mauch
Sponsorship                                    Ariel Rainey

Of course it doesn’t end there. We are always looking to expand the family tree. If you’re interested in volunteering with the board or at an event, click here to let us know!

Join us at our happy hour, Jan 21, at The Craftsman, in Santa Monica.
Join us at our happy hour, Jan 21, at The Craftsman, in Santa Monica.

And it wouldn’t be a new year’s celebration without cocktails! Please join the new board as the first chapter event of the year – a happy hour! The event will be at The Craftsman on January 21 from 6:30-9 PM.  We’re taking a break from our normal programming to do what we love best: get to know our members better. Bring your best handshake, smile, schmoozy opening line and business cards. Expect to hear some breaking news about the upcoming programming year as well as exciting new opportunities for members. The first 50 people to RSVP receive a free drink ticket so sign up today!

Social Media Club Los Angeles Needs Your Help! Volunteer at Events and Attend for Free

SMCLA is putting together an event team to help us run events. Are you interested in learning more about social media? Want to network with social media professionals? Would you love to get in free to SMCLA’s monthly panel discussions with L.A.’s leading social innovators? Why not join us as an event volunteer…

Our event team is responsible for getting us set up for our events, cleaning up afterward, helping check people in at the front desk, and making sure attendees are eating, drinking and being merry!

Interested in being at the center of it all as part of SMCLA’s event team? Let us know!

Get Excited! BlogH.O.T. 2013 Is Coming to Los Angeles!

BlogH.O.T. March 25-27 at the Omni Hotel

I’m pretty sure I’m not alone when I say that one of the biggest disappointments I have in many conferences today is that the exciting title and amazing speaker line-up rarely make up for the lack of real tactical and strategic advice, nor the discussions necessary for real-world implementation.

That’s why I’m looking forward to attending BlogH.O.T. – yes, they have the typical big name speakers, but this is different: this is targeted to corporate and business bloggers, an intensive training session covering a wide range of relevant topics presented in an interactive setting to encourage interaction.

If you want to attend an event that’s focused on providing hands-on learning with interactive and breakout sessions where you’ll get exact answers to your specific blogging questions and challenges, then BlogH.O.T. is for you. This event answers your blogging questions, right there, in real-time.  For example, if you have a question about how your brand can get started blogging, chief bloggers from brands such as Dell and Kodak will be on hand to walk you through the process. Want to know how to measure the business impact of comments and engagement on your blog? Gini Dietrich will show you how she analyzes the worth of the comments she receives at Spin Sucks, and how you can do the same thing for your blog.

At Social Media Club LA, our goal and mission is to help social media newbies and veterans work through the ins and outs of corporate social media – from the small, local business to global organizations. BlogH.O.T. is the type of event that’s focused on providing a hands-on learning experience with interactive and breakout sessions with exact answers to specific blogging questions and challenges.

Right now, BlogH.O.T. has a special Early Bird rate of $895 for the two-day event, available through Friday, Feb. 15.  But Social Media Club members will receive two very special extra benefits. If you register today at this link –  and use coupon code SMC100, you will not only get an additional $100 off BlogH.O.T. registration, you’ll receive a free one-year Social Media Club Membership! 

So, a great event for $795 and an SMC membership ($100 value) for one year. Plus, free SMCLA events throughout the year. The only catch is that you must register at the above link by Feb. 15!

Click here to learn more:

We hope to see you at BlogH.O.T. in March!

Meet Your Social Media Club Los Angles Board: Join Us For Social Media Week

Meet Your Social Media Club Los Angles Board:  Join Us For Social Media Week

 Social Media Club Los Angeles (SMCLA) is really excited to be a part of Social Media Week Los Angeles.  Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media locally and globally. Their mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information.

Social Media Week kicks of today, September 24 with a few events including the opening party at io/LA in Hollywood.  Of course, we are partial to our event Turbo Charging Social Media Engagement for Retail at Cross Campus in Santa Monica.  Did we mention we’ll have a wide range of beverages and amazing food donated by The Charleston.

smcla turbo-charging your sm engagement for retail

The SMCLA board is attending the following events (unless one of the wide range of potential work catastrophes always possible in social keeps us away…). Let us know if you will be there, we look forward to meeting you!

Serena Ehrlich

Kat Jacob

Laura Knapp

Sarah Beth Rosa

AJ Bellarosa

Chris Lam

Steven Swimmer


What events are you attending?  What are you looking forward to seeing or hearing?  Are there any events you wish would replicate?  Let us know.  Post in the comments below or email us!

Guest Blog Post: Mobile Marketing – A New Way to Connect with Your Consumers

Please enjoy this guest blog post on understanding mobile marketing by Sharon Stouffer from CellSpyTool.

No business stands still when it comes to exploring more and more innovative ways of increasing the customer base via marketing. In today’s world where everything is going mobile, one of the marketing ideas, which has just emerged is mobile marketing. A cell phone is now within the reach of most people, and that its omnipresence nature has certainly transformed it into most helpful media. It gives instant access to any thing on the Internet ‘on-the-go’ and facilitates a highly efficient two-way communication. This has given a boost to the new way of marketing called mobile marketing. This article will cast some light on this new idea as well as its features.

Introduction to Mobile Marketing

According to the Mobile Marketing Association, mobile marketing refers to an array of practices that facilitates businesses to communicate with their target customers and engage them in an interactive and germane manner via a mobile device or network. This is a new social as well as cultural shift that facilitates promoting products and services on basic cell phones, smart phones, tablets, or other wireless gadgets that support SMSs, Bluetooth, MMS, and Interactive Voice Response (IVR). In this type of promotion, a marketing message or ad is created to generate awareness and loyalty for a particular business brand.

The Principles of Mobile Marketing 

Mobile marketing does not confine to just sending messages or ads to the probable customer; in fact, it also aims at engaging and making them permanent. Only then, the mobile campaign becomes successful. For this, the campaign must aim at adding value to the overall approach in which it reaches out to the customers. However, this ‘how’ aspect of this approach tends to differ from one business to another, as there are several ways to use mobile marketing. Irrespective of this, the basic principles remain the same; which are listed below.

  • Opt-in and Opt-out: Customers can opt-in and opt-out at any point of time.
  • Segmentation: Business must divide the customer base into various specific segments so that a mobile ad reaches the targeted ones only.
  • Value: The ad or message must have a value for the target customer.
  • Timing: The timing to promote via mobile marketing should be the right one for the success of campaign.

The Features of Mobile Marketing

Businesses that want to grow and expand need to comprehend this new move in the world of marketing so that they can embrace this digital advertising platform for creating visibility among new consumers on the move. For this purpose, it is essential to understand its main features listed below.

  • Reach out in seconds to specific customer group located anywhere in the world
  • Local, customized, and intimate communication
  • Two-way communication for more interaction and effectiveness
  • Potent, viral mobile messages and ads
  • Integration with existing strategies of communication
  • Promotion with full freedom of control to the customers over messages and ads
  • Useful tool to analyze customer behavior
  • Micro blogging tool to promote via social media sites
  • A novelty with greater impact on the customers
  • Mobile has ability to integrate with existing communication

As tablets and smartphones will become more ordinary, this new technique of mobile marketing will continue tend to gain a title of businesses necessity.

Sharon Stouffer is an active blogger and loves to blog on latest Mobile Technology. at – click on the link to follow her updates on new and innovative Mobile Applications.