Hello From SMCLA Incoming President 2017 Lindsay Mauch

Dear SMCLA Members and Friends,

On behalf of the Board of Directors for Social Media Club Los Angeles (SMCLA), I would like to introduce you to and welcome you to our 2017 series of panels and networking events.

If you are unfamiliar with SMCLA, we are a local chapter of a national nonprofit that’s dedicated to promoting digital literacy and best practices. We host monthly panels on social media and marketing topics and networking events and our Board of Directors is a volunteer based Board comprised of Social Media, Marketing, and PR professionals.

Last year, we formed a partnership with General Assembly (GA) and we will be continuing this relationship for 2017. All of our events (minus our networking happy hours) will now be hosted at GA’s Santa Monica or Downtown LA locations. We are very grateful to be working with a wonderful organization like GA and to have such great locations for our panels and workshops. The Santa Monica location is right around the corner from Third Street Promenade and the newly opened Downtown LA location is in the heart of Little Tokyo.

This year, we are focused on bringing you a calendar of events that is packed with information we believe you want to and should know about. Here’s a sneak peak into our first couple of events:

We are also planning a fantastic members-only photography workshop for April. If you are interested in becoming an SMCLA member for 2017, you can check out our membership page here.

Thank you for being a part of our community and I look forward to meeting you in person at one of our upcoming events! Make sure to follow our blog and SMCLA on various social channels to keep in-the-know and to share conversations and ideas.

Lindsay Mauch
Chapter President

SMCLA Blog Q&A with OXiGEN

oxigen logoSocial Media Club and Social Media Club Los Angeles (SMCLA) are non-profit organizations. To be able to provide quality programming and events, we have companies sponsor us throughout the year.

This year, we are very excited to announce that OXiGEN is the water sponsor for all our events. To get to know OXiGEN a little bit better, we interviewed the vice president of marketing and communications, Rebecca Peters.

When was OXiGEN founded and why? What is the story behind the launch of the brand?

OXiGEN was founded in mid-2014 after we discovered we had the ability to bring to market the first ready-to-drink oxygenated water that actually works! On shelves since November 2015, our product contains an O4 oxygen molecule that’s highly stable, meaning we get it to stay in the water. It doesn’t go “poof” out the top of the bottle when it’s opened like regular O2 oxygen does when you add it to bottled water.  We all know that oxygen and water are vital to sustain life and added oxygen has so many benefits. We wanted to bring those benefits to the masses through our product.

What three words would you use to describe the brand? 


How important is social media and digital marketing to OXiGEN’s overall business strategy?

Extremely important. Social and digital media is how we (consumers) get our information about everything, including new products, and social media allows us to easily educate ourselves on a large scale in real-time. OXiGEN has a great story and we use social and digital not only to tell our own story, but also to allow others to tell our story for us. 

What do you hope to gain, or have you already gained, by implementing social and digital marketing initiatives? 

We love our product and want as many people to know about it as possible, while at the same time ensuring they are educated about the “why” behind it. Why they should pick up OXiGEN versus any other water brand — or any other beverage brand for that matter! Why they should incorporate OXiGEN water and shot into their day and what it can mean for their general sense of well-being. Social and digital marketing allows us to do this at a level of intimacy that wasn’t previously possible. It also allows us, as mentioned before, to find people who believe in us and want to help spread the word about us.

Are there any emerging social platforms or digital tools that you are most excited to test in 2017? 

We are still a young brand in the midst of honing in on what really works to get people interested in engaging with us and about us. I’m excited to watch how this evolves in 2017 on all the social channels we’re involved in. Our team at Social Reality has done an amazing job in a very short time, so I’m looking forward to watching our progress over the next 6 to 12 months.

Why are you excited to be involved with SMCLA this year? 

We are happy to be partnering with Social Media Club Los Angeles this year for many reasons. One of which is the opportunity to get our product in the hands of professionals in the Los Angeles area who work tirelessly to run their businesses and/or serve their clients – they deserve a dose of mental clarity and recovery! Secondly, we are passionate about being incorporated into the communities in which our products are sold. Southern California is a key market for us as we are sold in many Vons, Gelson’s, Bristol Farms and Albertsons locations here.

Back to the brand, what are the benefits of OXiGEN products? 

OXiGEN water contains 100x the oxygen you find in regular water. OXiGEN shot takes it even further – with 500x the amount! More oxygen in the form of OXiGEN means you can recover faster from your workouts, twice as fast to be exact. So, whether you need an increase in stamina, greater mental clarify, recovery from a tough workout or even to combat jet lag and hangovers, OXiGEN provides the all-natural daily boost you’ve been looking for…without all the bad stuff like sugar, caffeine, or unhealthy additives. 

Where can people find OXIGEN? 

Head to your favorite grocery store and OXiGEN water is probably there! OXiGEN is sold throughout the U.S. and to find a retailer nearest you visit: https://drinkoxigen.com/products/where-to-buy

About Rebecca Peters, vice president, marketing + communications at OXiGEN.

Finding and telling stories for brands has been the crux of Rebecca Peters’ career for almost 20 years, first as a TV news producer and then in the field of Public Relations, Communications and Marketing. Over the last decade, Rebecca has worked with a diverse set of brands, helping them make their long-term, positive mark domestically, nationally and internationally. She has experience managing brand and corporate communications, creating long-term brand equity, developing and executing strategic communications plans and providing proactive and reactive communications solutions. Rebecca works consistently across all platforms – traditional and digital – building the OXiGEN brand into a household name.

You Made This? I Made This. Copyright And Social Media

The Law
Social media has transformed how we communicate by providing instant information to publish and publicize almost anything. And with social media comes lots and lots of content. But can you use that content? And should you use that content?

With millions of pieces of content being generated daily, it can be tempting to share everything from memes to hit songs. But, as The Fat Jew and Michelle Phan learned the hard way, you could be accused of stealing someone else’s work or even hit with a multi-million dollar lawsuit.

We’ll gather some of the top content creators and copyright lawyers for a candid and valuable discussion on copyright pitfalls, dos and don’ts, and guidelines for what and when you can and should share on social media.

Join us at General Assembly in Santa Monica on February 21, 2017 at 6:30PM and hear from industry experts about best practices when it comes to “using” other pieces of art, content, lyrics, music, etc.

RSVP today and make sure you CYA in 2017: http://bit.ly/SMCLAcopyright

Thanks to our sponsor this month for helping out with the food.

Flower Child – Health Food for a Happy World
Be sure and check them out on Insta and FB!

January 2017 Happy Hour & Networking!

Social Media Club LA ended 2016 with a fabulous celebration — now, please join us as we welcome new members, new friends and a new Board of Directors with a happy hour to kick off the new year!

RSVP NOW! –> http://bit.ly/2jcivjL

Spice Affair front entranceWe’ll be back with our regularly scheduled programming soon but for now, let’s do what we do best: get SOCIAL! On Tuesday, January 17, meet us at Spice Affair for drink specials and networking! Because who doesn’t need to start the professional New Year off right with some cocktails and meeting your next potential job.

We want to see faces old and new, and hear about your predictions, goals and challenges for 2017. Don’t forget to bring your business cards — you never know who you’ll meet at an SMCLA mixer! Networking can be fun and we know how to make it that way. Come ready to consume and ready to meet’n’greet. Find your next opportunity at this event and make 2017 a year worth remembering!

We can’t wait to see you!

SMCLA 2017 Nominations Now Open

SMCLA Elections 2016 2017Every good group is run by great leadership. Social Media Club LA is no different and this is why we have an election process to set the Club’s leadership for the upcoming year.

We are looking forward to working with returning and new board members who bring enthusiasm, teamwork and a fresh perspective to serving the Los Angeles chapter!

Submit a nomination

November marks the start of this process and we highly encourage anyone interested in participating in SMCLA to please nominate themselves by clicking the button above or here. Please indicate your name, age, and rank… no, that’s not right in this situation. Just fill out the form… it’s quick, easy, and relatively painless.

These are some examples of areas of interest, aka “Committees” that you can be involved with and help guide in 2017:

  • Communications
  • Programs
  • Sponsorship
  • Membership

And, there are roles such as:

  • President
  • Director of Operations
  • Director of Finance
  • Creative Director

You can review the roles here: http://bit.ly/2eGP6Oq. They are also outlined in the nomination form in case you need any last minute reminders!

And, a few commonly asked questions:

Who can apply for nomination?

Any community member in good standing may apply. While we prefer that the candidate is currently registered as a paid member of Social Media Club (socialmediaclub.org/membership), it is not a requirement for a nominee for the 2016 board, as long as that person joins after their election.

It is also strongly preferred that you have attended one or more SMCLA events. If you have not, but are still interested in serving on the board, please consider volunteering to help with an event soon. Committee work is excellent preparation for board membership.

What are team Directors?

Each board committee has a team lead, or Director, who helps ensure each committee runs smoothly and acts as leader. FYI, the other committee members are called Associate Directors.

How long is the service term?

Officers will be elected on an annual basis and will serve a one-year term.

How much time commitment is required?

SMCLA has a working board, and all Directors and Associate Directors are expected to donate their time to support chapter activities. Our goal is to conduct weekly or bi-weekly board meetings via phone, and require assistance by all team members to support each chapter event — we host a combination of educational and networking programs throughout the year. There are typically quarterly in-person Board meetings but that is at the discretion of the President.

Can I nominate myself?

Yes! Please do! You can actually do that right here.

How will the board be selected?

A nominating committee will distribute a slate of candidates in the form of a ballot to all chapter members in late November. Ballots must be returned to the committee two weeks later.

How do I get started?

We encourage you to become more involved in the chapter and share your ideas with your board. The first step is to nominate yourself, a friend or colleague and/or another chapter member to serve on the board for the 2016 year! Click on the button above or simply click the link —-> http://bit.ly/2eebAYo

Any other questions?

Please address them to our Chapter President, AJ Feuerman, at socialmediaclubla@gmail.com.

We look forward to your participation in making the SMCLA chapter stronger and more vibrant by serving our membership with topical programs, networking and events, as well as expanding our network of resources for discussion on all things social media marketing and digital-related!

Thank you from the Social Media CLub Los Angeles Board of Directors!