Manager, Digital PR & Social Communities, AEG Live
What’s your role on SMCLA’s board and what does that involve?
Describe your day job.
I am an online advocate for all things AEG Live, which includes any public relations in the digital space, social media strategy, writing editorial, community outreach, promotions, blogger outreach, and so forth.
Describe your career.
I’ve been a publicist for seven years. Before joining AEG, I was a publicist for a digital PR agency called Think Jam. In addition to developing and executing publicity and social media campaigns for theatrical and home entertainment clients, I directed the blogger outreach initiatives for 20th Century Fox Home Entertainment. Prior to that, I was the PR Manager for Millennium Entertainment, an independent film distributor. I had the opportunity to work on Oren Moverman’s critically acclaimed film Rampart, starring Woody Harrelson, Ben Foster, Anne Heche, Ice Cube, Cynthia Nixon, Sigourney Weaver, Robin Wright and Steve Buscemi. My first awards campaign! Other theatrical projects included Puncture, starring Chris Evans and Joel Schumacher’s thriller Trespass, starring Nicolas Cage and Nicole Kidman.
I began my adventures in PR with Crown Media Family Networks, owner and operator of Hallmark Channel and Hallmark Movie Channel.
Most exciting or meaningful work project?
Well, in the last year, I’ve worked on campaigns for The Rolling Stones and The Who. I certainly never thought those names would end up in my portfolio.
I got involved with SMCLA because…
Have you seen Serena dance? I make her do it at every event. All the reason I need.
What was the first social network you joined?
Prodigy. Remember Prodigy?
LA hangout? ACE Hotel downtown, The Last Bookstore, Starbucks, anywhere there’s pie
Brunch spot? Cliff’s Edge
LA sports team? Kings
Charity? The Alzheimer’s Association