Laura Knapp - @lauraknapp
Laura Knapp – Venues; Programs
http://www.twitter.com/lauraknapp
http://www.ytjh.tumblr.com/
Chris here. I asked our Board members a few questions for their bio. Scroll down for a ‘professional’ bio.
- Name, Twitter handle, website, main SMCLA committee: Laura Knapp, @LauraKnapp, www.ytjh.tumblr.com, SMCLA’s Venue committee
- What you do: social media and digital marketing for consumer lifestyle brands
- Favorite social media tool and why: For my own personal uses, I love Twitter. I love how quickly I can post updates and how easily it is to keep up with others
- Offline hobby/ies: When she’s not keeping up with the latest social media trends, you can find Laura out and about in LA either running, hiking or sipping cocktails enjoying Southern California sunsets
- Avengers or Justice League?: N/A
After working with Fleishman-Hillard’s Digital group for more than five years, Laura Knapp has just recently launched her own social media marketing consultancy – Social Spotlight Media, specializing in social media and integrated marketing for fashion, food and fitness clients as well as those within in the entertainment world.
With a strong background in interactive and integrated marketing and a focus on youth, wireless, online, entertainment, fashion, lifestyle and events, Laura is responsible for the strategy and execution of social media campaigns utilizing new media channels such as Facebook, Twitter, YouTube and Flickr. She also develops and implements blogger outreach programs, including ambassador programs, specifically within the fashion and mommy blogger arenas.
In addition to her professional work, Laura sits on the Board of Directors for Social Media Club LA and also serves as a monthly contributor to the award-winning food blog, ‘In Good Taste,’ where she shares her passion for food and healthy eating with her vegan recipes.
