SMCLA’s April Event Explains How To Land Your Dream Social Media Job

How to Land Your Dream Social Media Job

Do you dream of a job where you get to be creative, be witty and quick on your feet, and engage with people on a daily basis? Do you love keeping your finger on the pulse of the hottest online marketing trends, and what the world’s top brands are doing in the digital space? Does analyzing date excite you? If you answered yes, then a job in social media may be for you!

Social media is a fun, exciting field that is growing every day, yet it takes far more than having an active Facebook profile to get your foot in the door. Social Media Club Los Angeles (SMCLA) is here to help with its April event, “How to Land Your Dream #SocialMedia Job.” With the digital marketing job realm more competitive than ever before, we’ll show you how to gain the experience you need, and specific techniques for getting ahead, connecting with hiring managers, and positioning yourself against the competition. Listen as our panel dives into the world of social media job postings, and what it takes to land #TheJob. The event will be moderated by Cynthia Johnson, director of marketing and social media at RankLab. Panelists include:

  • David Cooley, Director of Alumni Career Services at UCLA Anderson School of Management (@career_cooley)
  • Chris Baccus, Executive Director of Digital at Golin Harris (@cbaccus)
  • Betsy Berkhemer-Credaire, President of Berkhemer Clayton, Inc., executive search firm (@BetsyBerkhemer)

Sponsored by InMotion, the event takes place Tuesday, April 21 at RankLab, located at 926 Colorado Ave., Santa Monica, CA 90401. Doors open at 6:30 p.m., with the panel starting at 7:00 p.m. Networking will immediately follow until 9:30 p.m. Grab your tickets now by registering at http://bit.ly/SMCLAJobs.

Job Op: FT/PT Social Media Marketing Associate at Ghost Post

If you are so into branding via social media channels that it’s scary then our lively friends at Ghost Post may have just the opportunity for you! Check out the description and how to apply and see you on the other side (good luck)!

About Ghost Post

ghostpost logo

We are a boutique social media agency in Santa Monica that is looking for an amazing, enthusiastic, fun and die-hard entry level Social Media Marketing Associate.

Overview

The ideal candidate is driven by a passion for technology, social media and marketing. He/she should enjoy working in digital advertising, planning/creating and attending events, writing, social strategy and be genuinely enthusiastic about social media. Candidate must be self-motivated and highly organized with 2-5 years first-hand experience at an interactive, marketing or PR agency or have significant experience in working with and representing brands using social media.

Duties

– Monitor/ Write updates to social media pages (Facebook, Twitter, G+, Blog and more).
– Foster community engagement and build relationships within social communities.
– Participate in special projects, or other duties as assigned.
– Attendance to community social media events.
– Planning and creating internal social media events.
– Ensure that community questions are addressed in a timely manner.
– Help run promotions, contests, and sweepstakes.

Requirements

– Bachelors or equivalent in Marketing, Advertising, Arts, or Communications.
– Knowledge and proven success in social media and content marketing strategy.
– Excellent writing skills and impeccable grammar.
– Experience in working with a creative team.
– Strong communication and marketing skills.
– Must be available to participate in events outside office hours.
– Organized, discreet, detail-oriented.
– Must have experience in blog publishing (Tumblr, WordPress, etc.).
– Experience copy-editing your own work.
– Experience with Photoshop or other photo editing software is a plus.
– Must work well under pressure and be able to multitask.
– Willing to get ICED in office, likely on semi annual basis.

Position

1) Full Time: Compensation based upon experience 40+ hours per week
2) Part Time: 10 – 20+ hours per week with full time potential

To Apply

Reply to demi [at] ghostpost.com with your Resume.
Include links to your Social Media pages.
Include links to any Social Media brands you’ve worked on.
Include a few sentences about yourself.

Did you land this position? Let us know!

Job Opportunities: LA-Based NMS Has Two Openings

New Media Strategies (NMS) has two social media job opportunities:

Community Manager, Engagement, LA-based

REPORTING STRUCTURE: Reports directly Supervisor/Senior Supervisor, Engagement

POSITION DESCRIPTION: The Community Manager, Engagement is responsible for the following duties:

OVERALL

  • Responsible for Community Management and execution on behalf of NMS Clients across platform
  • Follows NMS processes and protocols to ensure “Best In Class” engagement
  • Develops industry/vertical expertise as needed and leverages Engagement knowledge and experience to be a recognized Engagement expert

THE CAMPAIGN/WORK

  • Demonstrates an understanding of client campaigns and associated goals; works closely with Account to ensure that all questions are addressed and all relevant campaign materials are obtained
  • Acts as “the steward” for our clients’ brands across social platforms, ensuring that the correct brand voice is utilized 100% of the time and that all messaging is consistent with the client goals and direction
  • Participates in client calls/meetings as Engagement expert and Community Manager
    • Responsible for following NMS Best Practices and Protocols within platform
    • Work with appropriate Engagement leadership to develop, build and implement social media campaigns across platforms and events
    • Listens to, manages and cultivates online dialogue about our clients and specific brands
    • Responsible for building audience within platform, planning and developing shareable content, participating and building relationships directly with fans and influencers, keeping the community engaged, and providing ongoing metrics tracking and optimization recommendations
    • Develops platform specialization and provides informed strategic recommendations, leveraging online pulse to develop insights that drive program and messaging ideation
    • Escalate issues where warranted, manage the platforms (daily messaging/responses/clean up), and are responsible for insights reporting

THE EXPERTISE

  • Become a student of our clients verticals, their competitors, business objectives/goals and social presence to provide consultation on:
    • Most effective engagement strategies and techniques
    • Competitive activity within the platforms
    • Thought leader activity within the platforms
    • Industry news, development within existing platforms and new emerging platforms
    • Social Media forecasts and trending
    • Best practices/POVs
    • Consistently well-versed in the social media landscape; educated in all current social platforms and new/on-the-horizon platforms with knowledge consisting of, but not limited to:
    • functionality of platform
    • benefit (or lack thereof) to NMS clients
    • competitive presence on each platform
    • ideas in which to increase client presence on each platform
  • Demonstrates a thorough understanding of the client campaign and client goals, and develops engagement skill set
  • Has an advanced understanding of social media platforms and strategies utilized for campaign deliverables and goals
  • Is fluent in written and spoken Spanish

THE TEAM

  • Mentors new Engagement team members to bring them up to speed quickly and ensure that they are able to drive efficiencies and performance excellence
  • Collaborates with team Supervisors/Managers to drive toward practice mission and goals

NMS

  • Participates in corporate initiatives
  • Participates in NMS Center of Excellence programs

To apply, visit the Careers section of the NMS website.

Supervisor, Engagement – LA-based

REPORTING STRUCTURE: Reports directly to Manager/Senior Manager, Engagement

POSITION DESCRIPTION: The Supervisor, Engagement is responsible for the following duties:

OVERALL

  • Responsible for senior level Community Management and Oversight for top NMS clients within vertical expertise
    • Follows NMS processes and protocols to ensure “Best In Class” engagement
    • Develops industry/vertical expertise as needed and leverages Engagement knowledge and experience to be a recognized Engagement expert

THE CAMPAIGN/WORK

  • Responsible for developing/reviewing all editorial content for deployment across platforms
  • Responsible for review and approval of content via Hootsuite for assigned clients
  • Demonstrates an understanding of client campaigns and associated goals; works closely with Account to ensure that all questions are addressed and all relevant campaign materials are obtained
  • Acts as “the steward” for our clients’ brands across social platforms, ensuring that the correct brand voice is utilized 100% of the time and that all messaging is consistent with the client goals and direction
  • Participates in client calls/meetings as Engagement expert and Community Manager
    • Responsible for following NMS Best Practices and Protocols within platform
    • Work with appropriate Engagement leadership to develop, build and implement integrated social media campaigns across platforms and events
    • Responsible for building audience within platform, planning and developing shareable content, participating and building relationships directly with fans and influencers, keeping the community engaged, and providing ongoing metrics tracking and optimization recommendations
    • Develops platform specialization and provides informed strategic recommendations, leveraging online pulse to develop insights that drive program and messaging ideation
    • Escalate issues where warranted, manage the platforms (daily messaging/responses/clean up), and are responsible for insights reporting
    • Responsible for client-ready final drafts of all platform reporting, for review by Engagement Managers, Directors, and VPs
    • Responsible for quality and accuracy of all Engagement deliverables

THE EXPERTISE

  • Become a student of our clients verticals, their competitors, business objectives/goals and social presence to provide consultation on:
    • Most effective engagement strategies and techniques
    • Competitive activity within the platforms
    • Thought leader activity within the platforms
    • Industry news, development within existing platforms and new emerging platforms
    • Social Media forecasts and trending
    • Best practices/POVs
    • Consistently well-versed in the social media landscape; educated in all current social platforms and new/on-the-horizon platforms with knowledge consisting of, but not limited to:
    • functionality of platform
    • benefit (or lack thereof) to NMS clients
    • competitive presence on each platform
    • ideas in which to increase client presence on each platform
  • Demonstrates a thorough understanding of the client campaign and client goals, and develops engagement skill set
  • Has an advanced understanding of social media platforms and strategies utilized for campaign deliverables and goals
  • Writes blog posts for relevant Engagement specific topics
  • Has written and spoken Spanish ability

THE TEAM

  • Mentors new Engagement team members to bring them up to speed quickly and ensure that they are able todrive efficiencies and performance excellence
  • Collaborates with team Supervisors/Managers to drive toward practice mission and goals
    • Conveys feedback and relevant client/campaign/competitive/industry focused information to team and account/department management to facilitate Knowledge Sharing best practices
    • Collaborates with Engagement Leadership Team to drive toward practice mission and goals

NMS

  • Participates in corporate initiatives
  • Participates NMS Center of Excellence programs

To apply, visit the Careers section of the NMS website.

Job Op: Digital Publicist – Fullscreen Inc.

Do you keep your finger on the pulse of YouTube? If the answer’s a resounding “YES” then read on. Our friends at Fullscreen Inc. have kindly shared this opportunity with the SMCLA community.  Here’s the description and how to apply. Let ’em know we sent you!

Fullscreen Inc.
Source- Fullscreen website

 

About Fullscreen
Fullscreen is a next-generation media company that offers innovative technology and premium services for content creators and brands to thrive on YouTube. Fullscreen’s global network generates over 1.5 billion monthly video views and reaches over 100 million subscribers, making Fullscreen a Top 5 YouTube Partner. Fullscreen provides a full suite of end-to-end YouTube tools and services for many of the world’s leading brands and media companies. Led by an experienced team of online video thought-leaders, Fullscreen was founded in January 2011 and is based in Culver City, California.

Department: Public Relations
Type: Full Time
Min. Experience: Mid Level

Job Description
The Digital Publicist is responsible for generating a positive and ongoing stream of online coverage in support of programming, talent and content for Fullscreen partners and content creators. This position will also develop and execute publicity campaigns.



Responsibilities

  • Generate story ideas, pitch and secure digital coverage on an ongoing basis for Fullscreen partners, content creators and programming, with a focus on digital outlets
  • Cultivate and maintain relationships with key consumer press outlets
  • Seed Fullscreen video content to niche bloggers and mainstream online outlets
  • Manage blogger / micro-blogger outreach program by genre
  • Work with internal department heads to find press stories for content and talent
  • Compose press materials including press releases, press kit materials, biographies, media alerts, strategic media plans, messaging and media pitches
  • Coordinate broadcast/ “on-air” talent press appearances and interviews
  • Work with corporate publicity to coordinate press coverage for key network and local events
  • Compile and distribute press clippings and links
  • Independently manage moderately sized campaigns and occasionally partner with outside publicists on larger campaigns

Qualifications

  • 2-4 years experience in consumer public relations, preferably in entertainment and/or online video
  • Established relationships with consumer press who cover digital, entertainment, pop culture, lifestyle, beauty and fitness, women’s and men’s interest, family, moms, teens and tweens, music
  • Excellent verbal communication and writing skills
  • Self-motivated, proactive and capable of working in a fast paced environment
  • Ability to work as a member of a team as well as independently
  • Excellent interpersonal skills and detailed-oriented with knowledge of the entertainment and digital industries
  • Mastery of traditional PR skills plus emerging media disciplines and social platforms
  • Strong leadership skills
  • Bachelor’s degree in communications, PR, journalism or a related field

How to apply
Apply directly on their website. Best efforts!

Job Opp: Good with words? Work as an SEM Specialist at Fandango!

Our friends at Fandango are looking for a few good men and women. Please see their LinkedIn page for other job listings. Today, we’re featuring one that is not quite social media, but in digital marketing – SEM, to be exact. Good luck!

Fandango Logo
Fandango

Job Description

Fandango is seeking a Search Engine Marketing Specialist; responsibilities include, but are not limited to the following:

  • Develop and manage all SEM activities, including continuous optimization of text ads, display ads and keywords, to drive incremental website and mobile traffic, increase sales conversions, and optimize marketing investment.
  • Prepare reports on all SEM activities to communicate performance to senior management to aid decision making.
  • Initiate multivariate testing to optimize search traffic and sales conversions.
  • Manage implementation of all SEO projects, and relationship with SEO agency.
  • Plan, develop and execute affiliate marketing programs, with both Commission Junction and Google Affiliate Networks.
  • Gather all applicable metric data to contribute insightful analysis to make effective, data-drive recommendations for campaign optimization and improvements across all online marketing channels.
  • Manage development and refinement of analytics dashboard to encompass data from all online marketing channels.
  • All other duties as defined by Director of Online Marketing.

Desired Skills & Experience

  • Must possess a Bachelor’s Degree in Business/Marketing or a related field.
  • Must possess 3+ years of experience in a digital marketing or ecommerce field, with proven ability to drive consistently impactful results.
  • Expert knowledge of Google Adwords, Microsoft Ad Center, Omniture, Commission Junction and/or the Google Affiliate network.
  • Must possess excellent working knowledge of Word, Excel, Power Point, Internet and e-mail applications.
  • Previous experience managing affiliate programs, including affiliate recruitment and execution of marketing programs to increase affiliate activity.
  • Demonstrated track record of setting strategy, implementing and managing search campaigns and PPC programs – should include experience with all major search engines.

Additional Skills / Desired Characteristics:

  • Must be proficient in digital marketing strategies and tactics.
  • Ability to apply analytical mind and problem solving skills towards developing actionable reports and optimization strategies.
  • Proven ability to lead teams.
  • Knowledge and understanding of SEO best practices, web architecture and web development skills highly desired.
  • Must possess strong interpersonal skills and the ability to interface with cross-functional teams and outside vendors.
  • Must be detail oriented and possess conceptual/creative skills.
  • Must possess strong organizational and problem-solving skills.
  • Must possess time management skills and be able to meet deadlines.
  • Must be able to handle multiple tasks simultaneously and establish (and re-establish) priorities for self and team.
  • Able to exercise discretion and keep strictest levels of confidentiality.
  • Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion.Must be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs.
Please contact Lisa Kattan, Recruiter at lkattan^at^fandango^dot^com for more info.

Company Description

Fandango, the nation’s leading moviegoer destination, sells tickets to nearly 20,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. At many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones.

Fandango is available online at www.fandango.com, via smartphones, tablets and other mobile devices, and at 1-800-FANDANGO. Fandango’s top-ranking movie ticketing apps, with 24 million downloads, are available on the iPhone and iPad, Android, BlackBerry, Windows Phone 7 and many other platforms. Fandango is enjoyed by more than 33 million online and mobile visitors per month. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.