Battle Royale: Agency vs Freelance vs In-House Social Media


It seems like everyone is having debates this year and SMCLA is no exception! While a good marketer will deliver results regardless of where they are, there are definitely pros and cons to working freelance, at an agency or in-house. Join us on August 23 where the debate will be on with representatives from each “party.” Is […]

The Death of Blogging

SMCLA - The Death of Blogging

“Blogging is dead, long live blogging” has practically become a colloquialism in the marketing universe but which is it? Is blogging dead? Years ago, it was easy. You were passionate about something, you wrote about it online, hopefully people read it. And then it evolved. Mom bloggers, fashion bloggers, lifestyle bloggers… And channels expanded to […]

SMCLA presents: Diversity & Social Media

SMCLA March 2016 Diversity panel

Content drives connections and engagement, and in an era of changing trends, changing demographics, and changing technology, content is no longer prescriptive to a one-size-fits-all model. Like technology, we’re seeing the trend in content creation shift towards flexibility and adaptability. Demographics are changing, channels are changing, the way we communicate as a society is changing, […]