Event Recap: SMCLA B2B Social Media Marketing on March 19

#SMCLA became a trending topic on Twitter for the night, thanks to avid tweeting from attendees!
#SMCLA became a trending topic on Twitter for the night, thanks to avid tweeting from attendees!

What happens when you have digital marketing professionals from leading B2B brands like LinkedIn and Adobe in the same room talking shop? Besides the amplification generated from more than 80 guests in attendance, our event generated thought leadership, insights and an interactive discussion that engaged social media influencers around the globe and trended on Twitter.

 

Our distinguished B2B panel (l – r): Moderator Eric Schwartzman, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, and Lauren Buchman.
Our distinguished B2B panel (l – r): Moderator Eric Schwartzman, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, and Lauren Buchman.

Last night at Cross Campus LA in Santa Monica, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, Eric Schwartzman, and Lauren Buchman brought their A-game with respect to best practices in B2B social media marketing. We couldn’t have done it without them!

The evening began with a call to action through the SMCLA Twitter feed. The first two guests to retweet a message from the @smc_la account won a gift from our friends at LinkedIn. The fast-fingers awards went to Michelle Magoffin and S.M. McDowell. Enjoy your T-shirts, and well done!

The night’s fast fingers award went to lucky LinkedIn T-shirt winners Michelle Magoffin (@PeevedMichelle) at left and S.M. McDowell (@GothamsGirl).
The night’s fast fingers award went to lucky LinkedIn T-shirt winners Michelle Magoffin (@PeevedMichelle) at left and S.M. McDowell (@GothamsGirl).

Check out the highlights of the panel on Storify, courtesy of SMCLA President Serena Ehrlich (@Serena). Our venues lead, AJ Feuerman (@AmandaJoy), also brought the noise last night on Vine by posting this excellent VIDEO.

Thank you to our venue sponsor Cross Campus LA for consistently providing an idyllic setting for our events. We would also like to thank our audience for providing engaging content through the Pulsoviral wall, Fresh Brothers for their pizza, and Calvin Lee (@mayhemstudios) for the Pretzel Crisps!

Save the Date – April 17!

Save the date now for our next event on April 17 at the Museum of Flying at Santa Monica Airport, where you’ll have the chance to learn how the Surfrider Foundation and the NOH8 Campaign are leveraging social media for social good!

Join us on FacebookLinkedIn and Twitter for the latest information on upcoming programming and other digital developments happening in Los Angeles.

B2B Social Media Marketing on March 19

Digital media channels often highlight case studies and thought leadership with respect to consumer (B2C) social media, but often ignore business-to-business (B2B). And it’s unfortunate, because the enterprise and B2B market is one of the faster growing segments in the economy.

So, what’s different if you’re selling to other businesses? SMCLA’s next event will focus on social media strategy and best practices when your target is a CEO, a VP of Marketing, an IT Director, someone in HR, etc.  Think this doesn’t apply to you? Think again. Whether you work at an agency, as a consultant, a channel marketing manager, on a business development team, handle sales for enterprise (small – mid-size and even SOHO), or are an HR manager, this event is for you!

SMCLA B2B Panel. Image by AJ Feuerman.We have assembled a panel of experts in the B2B world, including Rachel Luxemburg, Principal Strategist at Adobe, Stephen Gundee, Enterprise Relationship Manager at LinkedIn, Erick Brownstein, EVP for Marketing at YTM, Lauren Buchman, marketing consultant specializing in channel marketing, and our moderator,  Eric Schwartzman, co-author of Social Marketing to the Business Consumer.

Join us on March 19 at Cross Campus LA for an evening of networking, food, drinks, and an interactive conversation that will focus on how major brands in the B2B space use social media to drive, engage and interact with their clients and prospects. This is your opportunity to engage thought leaders in a growing segment of the digital industry.  We look forward to seeing you there!

Meet our panelists:

SMCLA B2B Panel_Erick Brownstein
Erick Brownstein

Erick Brownstein is a new media entrepreneur with a focus on the explosive world of online video. Having worked on the client and the agency side, Erick’s experience ranges from advising the CEOs of multibillion-dollar companies to directing international environmental and human rights campaigns. He is an advocate for class clowns and unschooling papa who believes that grades take the fun out of failing.

Follow Erick on Twitter @ErickB, and you can connect with him on LinkedIn.

SMCLA B2B Panel_Rachel Luxemburg
Rachel Luxemburg

Rachel Luxemburg, Principal Strategist, Community & Social Media, leads the Community Center of Excellence at Adobe, tasked with providing strategic direction for influencer, advocate, and community programs across Adobe. She holds a B.A. from Vassar College and an MBA from the University of San Francisco.

You can find Rachel on Twitter @rlux.

SMCLA-B2B-Panel_Stephen-Gundee
Stephen-Gundee

Stephen Gundee is a Senior Relationship Manager for LinkedIn. His primary responsibility is to consult with some of LinkedIn’s largest clients in an effort to help reshape their talent and employment brand strategies. He has been an employee of LinkedIn since August of 2010; during that time he has seen LinkedIn balloon from 750 employees to 3,500 employees worldwide. He is a new Southern California resident, having moved from Chicago in May of 2012, with his wife Cari and son Calvin.

Connect with Stephen on Twitter @StephenGundee and check out the official LinkedIn blog

Lauren Buchman - @LaurenJBuchman
Lauren Buchman

Lauren Buchman is the founder of Yellow Bike Marketing. She has worked for ad agencies for the better part of a decade. She launched the first social media campaigns for channel marketing efforts at 3form, McAfee, and Microsoft. Connect with Lauren on Twitter @LaurenJBuchman.

 

Moderator: Eric Schwartzman

Eric Schwartzman
Eric Schwartzman – @ericschwartzman

Best-selling coauthor of Social Marketing to the Business Customer, Eric Schwartzman specializes in a vast array of communications and social media policy development. He is the technology entrepreneur behind iPressroom, a start-up he founded that develops a proprietary software service for managing external communications. He also offers live and online social media training programs. Today, he is a senior communications consultant to various businesses, nonprofits and government agencies. Past clients include Pussycat Dolls, Britney Spears World Tour, The Salt Lake Olympics, Cirque du Soleil, Lucasfilm and others. Eric was previously director of promotions at Rogers & Cowan  and VP of marketing at Laser Storm. Eric also founded the Digital Impact Conference and has been producing the award-winning podcast “On the Record…Online” (@ontherecord).