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	<title>Social Media Club Los Angeles - SMCLA &#187; Panels</title>
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	<link>http://www.socialmediaclub.la</link>
	<description>Bringing social media in Los Angeles to the forefront of entertainment, culture and technology.</description>
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		<title>UPDATE SMCLA 4/14 Event &#8211; Left, Right and Twitter: Social Media and Its Impact on Politics CANCELLED</title>
		<link>http://www.socialmediaclub.la/smcla-414-event-left-right-and-twitter-social-media-and-its-impact-on-politics/</link>
		<comments>http://www.socialmediaclub.la/smcla-414-event-left-right-and-twitter-social-media-and-its-impact-on-politics/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 15:24:50 +0000</pubDate>
		<dc:creator>Geoff Brown</dc:creator>
				<category><![CDATA[Panels]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=414</guid>
		<description><![CDATA[
			
				
			
		
UPDATE:  The event has been cancelled 
We hope to bring you an event in May.  If you are interested in helping  out, please send a tweet to @smc_la
DATE &#38; TIME:
Wednesday, April 14th, 2010, 7-9PM
GET YOUR TICKETS ONLINE: Register on Eventbrite
Event Audio Announcement
LOCATION:
Almer&#124;Blank
525 Venezia Avenue
Venice, CA 90291
DESCRIPTION:
In the aftermath of the 2008 election, it has become [...]]]></description>
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<p><span style="color: #ff0000;"><strong>UPDATE:  The event has been cancelled <img src='http://www.socialmediaclub.la/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /><br />
We hope to bring you an event in May.  If you are interested in helping  out, please send a tweet to <a href="http://twitter.com/smc_la">@smc_la</a></strong></span></p>
<p><strong>DATE &amp; TIME:</strong></p>
<p><span style="text-decoration: line-through;">Wednesday, April 14th, 2010, 7-9PM</span></p>
<p><span style="text-decoration: line-through;">GET YOUR TICKETS ONLINE:</span> <span style="text-decoration: line-through;"><a href="http://smclaonpolitics.eventbrite.com/" target="_blank">Register on Eventbrite</a></span></p>
<p><span style="text-decoration: line-through;"><a href="http://dev.georgerausch.com/smcla/politicsevent.mp3">Event Audio Announcement</a></span></p>
<p><strong>LOCATION:</strong></p>
<p>Almer|Blank</p>
<p>525 Venezia Avenue</p>
<p>Venice, CA 90291</p>
<p><strong>DESCRIPTION:</strong><br />
In the aftermath of the 2008 election, it has become apparent now more than ever that the use of the Internet and its influence on the political process spans across generations and demographics. Joined by panelists from the left, right and center of the online political communications space, Social Media Club Los Angeles will host a lively discussion of the use of social media in politics and how it will shape the 2010 election cycle.</p>
<p><strong>PANELISTS and BIOS:</strong></p>
<p><img class="alignnone" title="Joshua Trevino" src="http://www.socialmediaclub.la/img/Trevino_Headshot.jpg" alt="" width="300" height="300" /></p>
<p><strong>::Joshua Trevino::</strong><br />
Communications Director at DeVore for California<br />
President at Trevino Strategies and Media, Inc.<br />
<a href="http://twitter.com/jstrevino" target="_blank">http://twitter.com/jstrevino</a></p>
<p><img class="alignnone" title="Blair Goldberg" src="http://socialmediaclub.la/img/Blair_Goldberg.jpg" alt="" width="320" height="379" /></p>
<p><strong>::Blair Goldberg::</strong><br />
Assistant Digital Strategist at Sensis<br />
<a href="http://twitter.com/blairgoldberg">http://twitter.com/blairgoldberg</a></p>
<p><strong><span style="text-decoration: underline;"><br />
</span></strong></p>
<p><strong><img class="alignnone" title="Alan Silberberg" src="http://www.socialmediaclub.la/img/Alan_Silberberg.jpg" alt="" width="314" height="350" /><br />
::Alan Silberberg::</strong><br />
Chief Executive Officer, Founder at You2Gov<br />
Founder, Gov2.0LA<br />
<a href="http://twitter.com/AlanWSilberberg">http://twitter.com/AlanWSilberberg</a></p>
<p><strong><br />
<img class="alignnone" title="Jeremy D Thompson" src="http://www.socialmediaclub.la/img/Jeremy_D_Thompson.jpg" alt="" width="333" height="221" /></strong></p>
<p><strong>::Jeremy Thompson::</strong><br />
Founder, Reelpolitik Campaign Media<br />
<a href="http://twitter.com/Reelpolitik">http://twitter.com/Reelpolitik</a><br />
Don’t let his youthful look fool you.  At 32, Jeremy D. Thompson is a veteran of almost fifteen years of hard-nosed campaigning.  In 2006, he founded Reelpolitik Campaign Media, a consulting &amp; production operation working in the arena of online campaigning &#8212; with an emphasis on web video.    Jeremy served as Senior New Media advisor to the Obama campaign in California, has consulted numerous congressional and senatorial races &#8212; including the Boxer 2010 campaign, and has had a hand in the last three California gubernatorial contests; including 2010 as Deputy Director of the Democratic Governors Associations’ California Accountability Project.</p>
<p><strong>::Christy McConville::</strong><br />
Political Strategist and Social Media Expert<br />
Christy McConville is a progressive digital advocate and the policy director at One/X.<br />
For more than nine years, Christy has been working in the digital world. As the managing editor of Democrats.org, she helped to turn out voters and engage supporters nationwide across a wide range of issues at the Democratic National Committee. While at Planned Parenthood, she directed the creation of a public policy blog, taught the non-profit how to navigate the blogosphere while maintaining message discipline, and guided new efforts to engage in social media on sites such as MySpace.<br />
Christy also worked for the Democratic Congressional Committee, the Center for American Progress’ anti-genocide ENOUGH Project, the New Hampshire Democratic Party, the California Democratic Party, the Howard Dean Presidential campaign, and several other political campaigns. Her final two years in Washington, DC were spent as a new media strategist at Ketchum Public Relations, where she trained the staff on how to use Facebook and Twitter, and helped the public affairs team engage with the progressive blogosphere. Her favorite project was helping an organization dedicated to helping cancer patients with appearance-related side effects learn how to use online tools such Facebook, YouTube, and Twitter to converse with their supporters.<br />
Christy McConville received her B.A. from UCLA in 1999, her Oracle Internet Application Developer database programming certification in 2001, and her M.A. in political management from The George Washington University in 2002.</p>
<p>Moderating this panel is our very own,<br />
<strong>::Christina Gagnier::</strong><br />
Christina Gagnier is an intellectual property attorney and partner at Gagnier Margossian LLP. A proud Californian, she began her interest in technology and politics while working on initiative campaigns and coordinating voter turnout in California for causes relating to education. Gagnier also operates as CEO of REALPOLITECH, a political technology startup.</p>
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		<item>
		<title>Going Goo Goo Over Google Analytics &#8211; What we Learned</title>
		<link>http://www.socialmediaclub.la/going-goo-goo-over-google-analytics-what-we-learned/</link>
		<comments>http://www.socialmediaclub.la/going-goo-goo-over-google-analytics-what-we-learned/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 10:13:06 +0000</pubDate>
		<dc:creator>Geoff Brown</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Panels]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/going-goo-goo-over-google-analytics-what-we-learned/</guid>
		<description><![CDATA[
			
				
			
		
It&#8217;s a wrap folks!  The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica.  Our new volunteer board pulled off a great panel full of juicy tidbits of knowledge from start to finish.
Here&#8217;s what we learned:
1. It takes 5 minutes: [...]]]></description>
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<p>It&#8217;s a wrap folks!  The Google Analytics panel was a big success with a great turnout of over 150 people at the <a href="http://www.mahalo.com">Mahalo</a> office in Santa Monica.  Our new volunteer board pulled off a great panel full of juicy tidbits of knowledge from start to finish.</p>
<p>Here&#8217;s what we learned:</p>
<p>1.<strong> It takes 5 minutes: </strong><a href="http://www.google.com/analytics/">Google Analytics </a>is about as easy to setup as setting your alarm clock.  Seriously.  It gets even easier if you use a content management system like <a href="http://wordpress.com">WordPress </a>or <a href="http://www.blogger.com/home">Blogger </a>because of the use of commonly included page elements like headers and footers.  Set aside 5 minutes, get your cut and paste skills ready and prepare to collect analytics data via the 2 lines or so of JavaScript provided by Google with your account.</p>
<p>2. <strong>You need to have goals to measure against. </strong> Lots of people get stuck on volume of traffic and say, &#8220;Look Ma, I got 5,000 hits today!&#8221;  That&#8217;s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume).  Where they go wrong is focusing on the goal behaviors such as &#8220;collect an email&#8221; or &#8220;add an item to the shopping cart&#8221; all the way to &#8220;spend $10.00 to buy my eBook&#8221;.   With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates.</p>
<p>3. <strong>Track your inbound traffic. </strong> Almost as important as what they do on your site is where they came from and how they got there.  There&#8217;s definitely an art form to the inbound traffic and it all appears to begin with the way you setup the inbound link.  This is especially useful if you use links in social media (blogs, tweets, Facebook links or YouTube links) to grab some traffic.  Taking a few moments to code your links so that they provide information to your Google Analytics will pay off for you big time when it comes time to understand which traffic is most valuable and which messaging tactics are more likely to result in your goals.  (Good tip:  Avoid the long and confusing URLs and use a URL shortener like bit.ly for extra style points and to shorten the link for use within Twitter).</p>
<p>4. <strong>Help is everywhere.</strong> There are TONS of great resources out there for people who really want to get into Google Analytics.  Here are a few that were mentioned on the panel:<br />
a.) Avinash Kaushik is THE MAN when it comes to Google Analytics.  Head over to his blog and check out the books he&#8217;s written on the subject: <a href="http://www.kaushik.net/avinash/">http://www.kaushik.net/avinash/</a><br />
b.) Google has a &#8220;Conversion University&#8221; with a TON of great training materials to get you up and running.  Here&#8217;s a link: <a href="http://www.google.com/support/conversionuniversity/">http://www.google.com/support/conversionuniversity/</a><br />
c.) You can setup Google Analytics within a Facebook Fan Page (who knew?): <a href="http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/">http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/</a><br />
d.) Google Analytics works within RSS feeds as well: <a href="http://adsenseforfeeds.blogspot.com/2009/11/afternoon-frank-hey-howdy-george.html">http://adsenseforfeeds.blogspot.com/2009/11/afternoon-frank-hey-howdy-george.html</a><br />
e.) Use this tool to build your Google-Analytics-friendly URL so that you can track your inbound link traffic: <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&#038;answer=55578">http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&#038;answer=55578</a></p>
<p>5. <strong>Have Fun With Funnels: </strong> Funnels are useful tools to show the number of steps towards a goal and to identify how many people drop off at each step.  This quickly leads to the desire to cut the number of steps leading up to your goal.  You&#8217;d be surprised at how many people miss this point.</p>
<p>Okay, that&#8217;s all you get.  Next time you&#8217;re just going to have to join us in-person.  I guarantee you that all those people with notepads who were scribbling furiously have some more tidbits of sweet Google Analytics knowledge as a result of the panel.  Maybe they&#8217;ll share it with you if you <a href="http://search.twitter.com/search?q=%23smcla">ask a question to our twitter hashtag at #smcla.</a></p>
<p>Speakers included:</p>
<p>John Shiple, CTO, Ultralive<br />
<a href="www.linkedin.com/in/johnshiple">www.linkedin.com/in/johnshiple</a></p>
<p>Alex Becker, Co-Founder and President, Highly Relevant<br />
<a href="http://www.linkedin.com/in/alexybecker">www.linkedin.com/in/alexybecker</a></p>
<p>Andrew Hahn, Luxury Link and Familygetaway.com<br />
<a href="http://www.linkedin.com/in/andrewhahn">www.linkedin.com/in/andrewhahn</a></p>
<p>Erica Forrette, Online Marketing / E-commerce with a stealth startup (moderator)<br />
<a href="http://www.linkedin.com/in/ericaforrette">www.linkedin.com/in/ericaforrette</a></p>
<p>A huge thank you to our location host! Mahalo<br />
<a href="http://www.Mahalo.com">Mahalo.com</a><br />
902 Colorado Ave<br />
Santa Monica, CA 90401</p>
<p><a href="http://www.techzulu.com">TechZulu</a> streamed this event live for us! If you were unable to attend, please check www.techzulu.com and watch the taped recording!  We can&#8217;t wait to tune into <a href="http://www.techzulu.com ">www.techzulu.com </a>during SXSW to see what&#8217;s going on at the <a href="http://socialmediaclubhouse.com/">Social Media Clubhouse</a>!  Rawk on TechZulu</p>
<p>A special thank you to our food sponsor for this event, Fresh Brothers Pizza!<br />
Check out their website at <a href="http://www.FreshBrothers.com">http://www.FreshBrothers.com</a><br />
Twitter at <a href="http://www.twitter.com/freshbrothers">http://www.twitter.com/freshbrothers</a><br />
Facebook: <a href="http://www.facebook.com/freshbrothers">http://www.facebook.com/freshbrothers</a></p>
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		<title>RSVP Today!  SMCLA tackles Google Analytics 2/23 at Mahalo</title>
		<link>http://www.socialmediaclub.la/rsvp-today-smcla-tackles-google-analytics-222-at-mahalo/</link>
		<comments>http://www.socialmediaclub.la/rsvp-today-smcla-tackles-google-analytics-222-at-mahalo/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 01:51:01 +0000</pubDate>
		<dc:creator>Serena Ehrlich</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Panels]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[SMCLA]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=384</guid>
		<description><![CDATA[
			
				
			
		
Confused by Analytics?  Want to know if your tweet really made a difference in your company&#8217;s bottom line?  This month we are going to take a deeper dive into one of the easiest ways to measure online social media efforts &#8211; through Google analytics.
Come join Social Media Club &#8211; Los Angeles on Tuesday, [...]]]></description>
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<p>Confused by Analytics?  Want to know if your tweet really made a difference in your company&#8217;s bottom line?  This month we are going to take a deeper dive into one of the easiest ways to measure online social media efforts &#8211; through Google analytics.</p>
<p>Come join Social Media Club &#8211; Los Angeles on Tuesday, Feb. 23rd from 7-9:30pm as we discuss the topic of Google Analytics!</p>
<p>Speakers include:  </p>
<p>John Shiple, CTO, Ultralive<br />
<a href="http://www.linkedin.com/in/johnshiple">www.linkedin.com/in/johnshiple</a> </p>
<p>Alex Becker, Co-Founder and President, Highly Relevant<br />
<a href="http://www.linkedin.com/in/alexybecker">www.linkedin.com/in/alexybecker</a></p>
<p>Andrew Hahn, Luxury Link and Familygetaway.com<br />
<a href="http://www.linkedin.com/in/andrewhahn">www.linkedin.com/in/andrewhahn</a></p>
<p>Erica Forrette, Online Marketing / E-commerce with a stealth startup (moderator)<br />
<a href="http://www.linkedin.com/in/ericaforrette">www.linkedin.com/in/ericaforrette</a></p>
<p>A huge thank you to our location host!  Mahalo<br />
Mahalo<br />
902 Colorado Ave<br />
Santa Monica, CA 90401</p>
<p>What is Google Analytics?  </p>
<p>Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you&#8217;re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.</p>
<p><a href="http://www.techzulu.com">Techzulu</a> will be streaming this event live for us!  If you are unable to attend, please check <a href="http://www.techzulu.com">www.techzulu.com</a> and watch the show live!</p>
<p>A special thank you to our food sponsor for this event, Fresh Brothers Pizza!<br />
Check out their website at <a href="http://wwwFreshBrothers.com">http://wwwFreshBrothers.com</a><br />
Twitter at <a href="http://www.twitter.com/freshbrothers">http://www.twitter.com/freshbrothers </a><br />
Facebook:  <a href="http://www.facebook.com/freshbroth">http://www.facebook.com/freshbroth</a>ers </p>
<p>Register now: <a href="http://ow.ly/1oIzdh">http://ow.ly/1oIzdh</a></p>
<p>Thanks Fresh Brothers, TechZulu and Mahalo for making this event possible!</p>
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		<title>Gravity Summit @UCLA</title>
		<link>http://www.socialmediaclub.la/gravity-summit-ucla/</link>
		<comments>http://www.socialmediaclub.la/gravity-summit-ucla/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 21:28:20 +0000</pubDate>
		<dc:creator>Jackie Peters</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Gravity Summit]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=373</guid>
		<description><![CDATA[
			
				
			
		
Gravity Summit at UCLA- Best Learning and Networking Event  You&#8217;ll Attend All Year!  Plus you can get CE Credits for attendance!  http://bit.ly/7GhSRc
SPECIAL DISCOUNT OF $100 OFF FOR SMCLA FOLKS!! Register here for $249 (reg. $349) http://bit.ly/bwYz1y
What is Gravity Summit?
Gravity Summit events help bridge the gap between the new Social Media Marketing tools [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.socialmediaclub.la%2Fgravity-summit-ucla%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.socialmediaclub.la%2Fgravity-summit-ucla%2F&amp;source=geoffabrown&amp;style=compact" height="61" width="50" /><br />
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<p><a href="http://www.socialmediaclub.la/wp-content/uploads/2010/02/gravitysummit1.jpg"><img src="http://www.socialmediaclub.la/wp-content/uploads/2010/02/gravitysummit1.jpg" alt="" title="gravitysummit" width="153" height="153" class="alignnone size-full wp-image-380" /></a>Gravity Summit at UCLA- Best Learning and Networking Event  You&#8217;ll Attend All Year!  Plus you can get CE Credits for attendance!  http://bit.ly/7GhSRc</p>
<p><strong>SPECIAL DISCOUNT OF $100 OFF FOR SMCLA FOLKS!! Register here for $249 (reg. $349) http://bit.ly/bwYz1y</strong></p>
<p><strong>What is Gravity Summit?</strong><br />
Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community. We seek to help educate and inform marketing professionals, small business owners, advertisers, and c-Level executives, and others, about the exciting new marketing and communications landscape that is evolving daily.<br />
Gravity Summit is the brainchild of New Media Visionary, Author and Strategic Consultant Rodney Rumford. Beverly Macy, Managing Partner of Y&#038;M Partners LLC, also teaches Social Media Marketing for the UCLA Extension Executive Business and Management Division.</p>
<p><strong>Who Attends Gravity Summit Events?</strong><br />
<strong>Industries: </strong>Healthcare, pharmaceutical, communications, real estate, communications, software applications companies, franchise organizations, nutriceuticals, sports marketing, entertainment, music and gaming, financial services, non-profit organizations, advertising and PR, packaged goods<br />
<strong>Decision Makers: </strong>Senior VP, CEO, President, Physician, Recording Artist, Publisher, VP Business Development, VP Marketing, Director of Client Services, Director Events and Promo, Business Manager, Senior Partner, Director of Membership Development, Managing Director, Director Content Management, SEO Specialist and more</p>
<p>Most social media events are preaching to the choir. We are raising the bar and increasing the level of education by presenting actionable knowledge that will help attendees move the meter and have an impact on their marketing objectives.</p>
<p>We deliver the critical knowledge on what to do next and what matters most for your business. In these competitive times, having this knowledge and knowing how to move forward can be a strong strategic advantage.<br />
We will present the latest in digital leadership knowledge to help you with your business.</p>
<p><strong>Attendees walk away with:</strong><br />
Best Practices<br />
Action Items<br />
Unique Insights<br />
Case Studies<br />
Unique Trends Data<br />
Clearly Defined Objectives<br />
Access to a Peer Network</p>
<p>GRAVITY SUMMIT 1 YEAR ANNIVERSARY EVENT<br />
Monday, February 22, 2010<br />
Covel Commons, University of California, Los Angeles (UCLA)<br />
330 DeNeve Drive, Los ANgeles, CA  90095<br />
More Information: Beverly Macy 310-860-4788 beverly@gravitysummit.com<br />
<strong>AGENDA</strong><br />
8:30 – 9:00 – Registration and Breakfast<br />
9:00 – Welcome and Overview – Beverly Macy<br />
9:20 – Keynote,Jeffrey Hayzlett, Eastman Kodak</p>
<p>9:50 –   USA Today, Brian Dresher<br />
10:10- Boost Mobile, Rachel Gross<br />
10:30 – Networking Break<br />
10:50 – Mazda / Rebel Industries, David Harris/Josh Levine<br />
11:10 – Citizen Net, Dan Benaymin<br />
11:30 – AWARDS PROGRAM, Co-Hosted Gravity Summit/UCLA Extension Business &#038; Management Program</p>
<p>@Feliciaday<br />
@shareourstrength Domino Foods<br />
@jeffreyhayzlett Kodak<br />
12:15 – LUNCH<br />
1:15 – BREAKOUT SESSIONS &#8211; Choose One</p>
<p><strong>Music, Entertainment, Sports, Sponsored by LA Clippers</p>
<p>Social Media Meets Social Good (Non-Profits), Sponsored by PayPal</p>
<p>Getting Started, Sponsored by GoDaddy.com</strong><br />
2:30 Networking Break<br />
2:45 – Keynote, Ramon de Leon, Domino’s Pizza</p>
<p>3:10 – Turbo Tax, Scott Gulbransen<br />
3:30 – Satellite Marketing, Kevin Popovic<br />
3:50 – Markyr Media &#8211; Bringing It All Together, Kyra Reed<br />
4:10 – Closing Comments<br />
4:30 Adjourn<br />
<em>AFTER PARTY at The Roxy Theater on Sunset, Sponsored by Flip and Mazda</em></p>
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		<title>Goo Goo For Google Analytics</title>
		<link>http://www.socialmediaclub.la/goo-goo-for-google-analytics/</link>
		<comments>http://www.socialmediaclub.la/goo-goo-for-google-analytics/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 01:52:34 +0000</pubDate>
		<dc:creator>Jackie Peters</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Panels]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[SMCLA]]></category>
		<category><![CDATA[stats]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=361</guid>
		<description><![CDATA[
			
				
			
		
Confused by Analytics?  Want to know if your tweet really made a difference in your company&#8217;s bottom line?  This month we are going to take a deeper dive into one of the easiest ways to measure online social media efforts &#8211; through Google analytics.
Come join Social Media Club &#8211; Los Angeles on Tuesday, [...]]]></description>
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<p>Confused by Analytics?  Want to know if your tweet really made a difference in your company&#8217;s bottom line?  This month we are going to take a deeper dive into one of the easiest ways to measure online social media efforts &#8211; through Google analytics.</p>
<p>Come join Social Media Club &#8211; Los Angeles on Tuesday, Feb. 23rd from 7-9:30pm as we discuss the topic of Google Analytics!</p>
<p>Speakers include:  </p>
<p>John Shiple, CTO, Ultralive<br />
www.linkedin.com/in/johnshiple </p>
<p>Alex Becker, Co-Founder and President, Highly Relevant<br />
www.linkedin.com/in/alexybecker</p>
<p>Andrew Hahn, Luxury Link and Familygetaway.com<br />
www.linkedin.com/in/andrewhahn</p>
<p>Erica Forrette, Online Marketing / E-commerce with a stealth startup (moderator)<br />
www.linkedin.com/in/ericaforrette</p>
<p>A huge thank you to our location host!  Mahalo<br />
Mahalo<br />
902 Colorado Ave<br />
Santa Monica, CA 90401</p>
<p>What is Google Analytics?  </p>
<p>Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you&#8217;re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.</p>
<p>A special thank you to our food sponsor for this event, Fresh Brothers Pizza!<br />
Check out their website at http://wwwFreshBrothers.com<br />
Twitter at http://www.twitter.com/freshbrothers<br />
Facebook:  http://www.facebook.com/freshbrothers </p>
<p>Register now: http://ow.ly/1oIzdh</p>
<p>Thanks Fresh Brothers and Mahalo for making this event possible!</p>
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		<title>SMCLA Presents: Dating &amp; Relationships &#8220;The Game Has Changed&#8221;</title>
		<link>http://www.socialmediaclub.la/340/</link>
		<comments>http://www.socialmediaclub.la/340/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 07:21:10 +0000</pubDate>
		<dc:creator>Geoff Brown</dc:creator>
				<category><![CDATA[Dating and Relationships]]></category>
		<category><![CDATA[Dating Relationships Panel Mixer Love]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=340</guid>
		<description><![CDATA[
			
				
			
		
Social Media Club of Los Angeles invites you to &#8220;Dating &#38; Relationships: The Game Has Changed&#8221; at 12th &#38; Highland in Manhattan Beach on January 14th 7pm &#8211; 10pm to mix, mingle and discuss how Social Media has changed the rules of dating.    Exactly one month before Valentine&#8217;s Day, come hear all [...]]]></description>
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			</a>
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<p>Social Media Club of Los Angeles invites you to<a href="http://www.facebook.com/event.php?eid=360912305620"> &#8220;Dating &amp; Relationships: The Game Has Changed&#8221; </a>at 12th &amp; Highland in Manhattan Beach on January 14th 7pm &#8211; 10pm to mix, mingle and discuss how Social Media has changed the rules of dating.    Exactly one month before Valentine&#8217;s Day, come hear all about how social media can help you with the hook ups.  There is no cost to attend so what are you waiting for?  </p>
<p>RSVP HERE: <a href="http://www.facebook.com/#/event.php?eid=360912305620&#038;ref=mf">Facebook Event Link</a></p>
<p><strong>Panelists</strong></p>
<p><strong>Liz H. Kelly</strong> (<a href="http://www.twitter.com/lizhkelly">@lizhkelly</a>)<br />
<img class="alignnone" title="Liz Kelly" src="http://www.socialmediaclub.la/img/lizkelly.jpg" alt="Liz Kelly" width="179" height="200" /><br />
Liz is a Relationship Expert, Great Love Reporter and Author of Smart Man Hunting who puts a new spin on relationships with love lessons from Hollywood Movies and Happy Hearts in her Great Life, Great Love series (<a href="http://www.greatlifegreatlove.com/" target="_blank">Http://www.greatlifegreatlove.com</a>). In her second life, Liz is a PR and Social Media Marketing Consultant, Sunrise Road Media (<a href="http://www.sunriseroadmedia.com/" target="_blank">http://www.sunriseroadmedia.com</a>), who used to work for MySpace running their biggest advertising campaigns. You can follow her updates and dating tips on Twitter <a href="http://www.twitter.com/lizhkelly">@lizhkelly</a></p>
<p><strong>Linda Sherman </strong>(<a href="http://www.twitter.com/lindasherman">@lindasherman</a>)</p>
<div class="wp-caption alignnone" style="width: 250px"><img title="Linda Sherman" src="http://www.socialmediaclub.la/img/lindasherman.jpg" alt="Linda Sherman" width="240" height="240" /><p class="wp-caption-text">Linda Sherman</p></div>
<p>Linda is a Social Media Marketing Consultant with a solid background in corporate marketing and finance. She set up Coors Japan and was responsible for creating and executing a unique and successful marketing and sales strategy for ZIMA that is still sustained as a premium brand there today. Linda managed 500+ employees as CEO of Club Med Japan. Linda&#8217;s current clients include <a href="http://singularcity.com/" target="_blank">http://SingularCity.com</a> where she is acting Community Manager. Linda&#8217;s company is <a href="http://couragegroup.com/" target="_blank">http://couragegroup.com</a>. Her blog is <a href="http://itsdifferent4girls.com/" target="_blank">http://ItsDifferent4Girls.com</a>.</p>
<p><strong>Julie Spira </strong>(<a href="http://www.twitter.com/juliespira">@juliespira</a>)<br />
<img class="alignnone" title="Julie Spira" src="http://www.socialmediaclub.la/img/juliespira.jpg" alt="Julie Spira" width="135" height="240" /></p>
<p>Julie Spira is known world-wide as The Cyber-Dating Expert™ and is the author of &#8220;The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online.&#8221;  She is the host of  &#8220;Ask the Cyber-Dating Expert Radio Show&#8221; and has been featured on FOX News, BBC, Men&#8217;s Health, KTLA, and the Los Angeles Business Journal for her expertise in online dating. Julie is the LA Dating Advice Columnist on Examiner.com and a contributor to The Huffington Post. She currently holds the position of Executive VP/Director of Social Media for Brandloft &#8211; a marketing and branding firm.  Visit her at http://CyberDatingExpert.com and http://SocialMediaMore.com</p>
<p><strong>Evan Marc Katz </strong>(<a href="http://www.twitter.com/evanmarckatz">@evanmarckatz</a>)<br />
<img title="Evan Marckatz" src="../img/evanmarckatz.jpg" alt="Evan Marckatz" width="200" height="298" /><br />
A combination of Dr. Drew and Adam Carolla, he has traveled cross-country with his powerful, laugh-out-loud observations on dating. Whether addressing a ballroom of singles at the Washington Hilton or running a series of seminars for JDate at Club Med, Evan shows that there’s no contradiction between education and entertainment.</p>
<p><strong>Analis Flox</strong> (<a href="http://www.twitter.com/avflox">@avflox</a>)<br />
<img class="alignnone" title="AV Flox" src="http://www.socialmediaclub.la/img/avflox.jpg" alt="AV Flox" width="200" height="200" /><br />
A.V. Flox is the editor of Sex and the 405, a sex news site, as well as a sex and relationships columnist for BlogHer, the leading women’s network on the web. A geek at heart, she got her start on the web in the 90s, and has been using it to her advantage in dating since. She has written several articles about using technology to connect with potential matches and swears by Twitter, but she’s also aware of how the web is changing our interactions and that constant connection and lifestreaming can also lead to complications in established relationships. Digital has collided into analog–for better or worse. Let’s play.</p>
<p><strong>Dating + Relationships  Panel Questions<br />
(Panel starts at 8pm)</strong></p>
<p>1. Why is January the biggest month for internet dating? What are the new trends for 2010?<br />
2. How is social media changing the rules of dating? (exs as friends, people who you meet on Match.com checking out your FB profile, how to use Fan Pages for people who are not really friends)<br />
3. What new types of humor and actions are happening with social media and relationships (ie proposals on twitter, marriage status changed on FB during wedding, wedding videos on youtube, etc)<br />
4. How are social media sites now monetizing dating and relationship services? (FB is now partnering with a dating site &#8211; need to get name)<br />
5. How is mobile changing the way singles interact? Dating apps? (Julie can take the lead on this question &#8211; Liz can also answer &#8211; GPS, everything is real time)<br />
6. How can you build a community online for dating and relationships<br />
7. What is the best way to manage your online personality and perceptions in your profile, photos and tweets? (personal branding, photos, messaging, tone, videos, etc)<br />
8. What advice can you share for a first date for guys &#8211; and for girls?<br />
9. What internet dating and social media conferences do you recommend?<br />
10. Where do you see internet dating and social media going in 5 years?</p>
<p><strong>Venue Info<br />
<img class="alignnone" title="12th and Highland" src="http://www.socialmediaclub.la/img/12thHighland.jpg" alt="12th and Highland"/><br />
</strong></p>
<p>12th &amp; Highland, Manhattan Beach CA 90266<br />
<a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=304+12th+St.+Manhattan+Beach&amp;sll=33.885821,-118.409848&amp;sspn=0.007161,0.016512&amp;ie=UTF8&amp;hq=&amp;hnear=304+12th+St,+Manhattan+Beach,+Los+Angeles,+California+90266&amp;t=h&amp;z=17">304 12th St. Manhattan Beach</a> 310-545-1881<br />
<a href="http://www.12andhighland.com/">http://www.12andhighland.com/</a><br />
Contact:   geoffabrown@gmail.com / 310.418.4347 for sponsorship or speaker requests.</p>
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		<title>Games Go Social: Discussion Recap</title>
		<link>http://www.socialmediaclub.la/games-go-social-discussion-recap/</link>
		<comments>http://www.socialmediaclub.la/games-go-social-discussion-recap/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:21:36 +0000</pubDate>
		<dc:creator>Bonnie Lee La Madeleine</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Panels]]></category>
		<category><![CDATA[Aaron Kaufman]]></category>
		<category><![CDATA[Command and Conquer]]></category>
		<category><![CDATA[Console]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[Ghost Attack]]></category>
		<category><![CDATA[Girl Gamer]]></category>
		<category><![CDATA[GoSub60 Games]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Josh Hartwell]]></category>
		<category><![CDATA[los angeles]]></category>
		<category><![CDATA[online gam]]></category>
		<category><![CDATA[PC Gaming]]></category>
		<category><![CDATA[Pink cows]]></category>
		<category><![CDATA[Quin Banks]]></category>
		<category><![CDATA[Real Player]]></category>
		<category><![CDATA[SMCLA]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media club LA los angeles meeting]]></category>
		<category><![CDATA[social media gaming]]></category>
		<category><![CDATA[Tarver Games]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=314</guid>
		<description><![CDATA[
			
				
			
		
 

The ubiquity of pink cows: How Facebook and iPhone are changing the way we play.
Just as the Internet has transformed how we watch movies, read books, and listen to music, social media, led by Facebook and iPhone, are changing the way we play games. How has the gaming industry responded to our new recreational [...]]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.socialmediaclub.la%2Fgames-go-social-discussion-recap%2F&amp;source=geoffabrown&amp;style=compact" height="61" width="50" /><br />
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<p><strong> </strong></p>
<p style="text-align: left">
<div id="attachment_323" class="wp-caption alignright" style="width: 145px"><a href="http://item.rakuten.co.jp/besteverjapan/31767/"><img class="size-thumbnail wp-image-323 " src="http://www.socialmediaclub.la/wp-content/uploads/2009/10/31767_3-150x150.jpg" alt="Also floored by all the information about gaming shared last night." width="135" height="135" /></a><p class="wp-caption-text">Flattened by last night&#39;s info-overload.</p></div>
<p><strong>The ubiquity of pink cows:</strong> <strong>How Facebook and iPhone are changing the way we play.</strong></p>
<p><strong><span style="font-weight: normal">Just as the Internet has transformed how we watch movies, read books, and listen to music, social media, led by Facebook and iPhone, are changing the way we play games. How has the gaming industry responded to our new recreational habits? To answer this question, SMC-LA invited <a href="http://www.girlgamer.com/">Girl Gamer</a> co-founder Mike Prasad to chair “Games go social” a panel discussion exploring the impact of social media on the development and marketing of PC and console games.</span></strong></p>
<p><strong>Some background about the gaming industry</strong></p>
<ul>
<li>Market size: estimated between $46 and $65 billion in 2010.</li>
<li>Demographics are changing, led by strong growth in casual gaming.</li>
<li>Online and mobile sectors are developing and shaping business strategy.</li>
<li>Distribution channels are moving away from brick-and-mortar operations to digital downloads.</li>
<li>50% of game players are on Facebook.</li>
</ul>
<p><strong>Building community: Facebook &amp; traditional computer games</strong></p>
<p>Prasad opened the discussion by asking how console and computer game developers are using social media to build and strengthen communities. Aaron Kaufman, community manager for <a href="http://www.commandandconquer.com/">Command and Conquer</a>, said he uses Facebook to connect with loyal, if not hard-core, gamers.</p>
<p>“Message boards are scary,” he said, “and do not represent the actual user population.” In two months, Kaufman created a 20,000-person fan base on Facebook, and is now able to connect with more gamers, more reliably.</p>
<p>Quin Banks said that <a href="http://tarvergames.com/">Tarver Games</a> is using Facebook to help gamers of “Ghost Attack” play with friends and to prolong the experience. Since this game is intended as a television pilot, it also creates excitement and connection to characters.</p>
<p><strong>What makes a game social?</strong></p>
<p>The stereotypical social game is free, small, and everlasting, but, according to all the panelists, bragging rights are also strong motivators. (Think about how proud someone is to inform you that they have 12 pink cows while you are still trying to figure out how to play Farmville.)</p>
<p>Giving users the opportunity to create and share content, a key part of World of Warcraft’s success, also builds community. In addition, Josh Hartwell, CEO of <a href="http://www.mobiledeluxe.com/">GoSub60 Games</a>, suggested allowing users to customize a game’s presentation thereby creating a personal experience. Again, this provides opportunities to showoff that can increase motivation to play and share.</p>
<p><strong>Games go mainstream</strong></p>
<p>When iPhone made Facebook mobile, games became portable. It set the stage for Farmville and other casual games (like solitaire and word games) to infiltrate the general public. These games replace crossword puzzle books and mad-libs.</p>
<p>“They are filler,” Banks added. “We play them on our phones while waiting in line at the grocery store. The games are secondary.”</p>
<p><strong> </strong></p>
<p><strong>Strategy</strong></p>
<p>Hartwell echoed Banks’ statement when he said that gaming is a service. As a service, a game developer must think about the ongoing, long-term dialogue with a growing, and diverse, set of players. Strategically, the gamer and the developer are partners and that relationship needs to be nurtured.</p>
<p>Social media makes building this relationship easier, but requires forethought. Your users are your revenue base, and making money is necessary. Revenue models need to fair, non-exploitive, and successful. When Prasad asked if anyone was doing it right, the panel had a hard time citing any good examples.</p>
<p>Everyone is still climbing that learning curve.</p>
<p>The challenge for gaming companies in the age of social media: Make long-term commitments with gamers by sustaining (developing) interactive and collaborative communities that generate revenue.</p>
<p>* According to <a href="http://www.businessweek.com/innovate/content/jun2006/id20060623_163211.htm">Business Week</a>, PricewaterhouseCoopers predicted $46.5 billion in 2006 and<a href="http://www.businessweek.com/innovate/content/jun2006/id20060623_163211.htm"> </a><a href="http://www.reuters.com/article/pressRelease/idUS86711+21-Sep-2009+BW20090921">Reportlinker</a> estimated 8.9% growth annually, totaling $76 billion in 2013.</p>
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		<title>Games Go Social / Real Player SP Panel 10/20</title>
		<link>http://www.socialmediaclub.la/games-go-social-real-player-sp-panel-1020/</link>
		<comments>http://www.socialmediaclub.la/games-go-social-real-player-sp-panel-1020/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 15:48:00 +0000</pubDate>
		<dc:creator>Geoff Brown</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Panels]]></category>
		<category><![CDATA[realitycheck]]></category>
		<category><![CDATA[realplayer]]></category>
		<category><![CDATA[SMCLA]]></category>
		<category><![CDATA[socialmediaclub]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=268</guid>
		<description><![CDATA[
			
				
			
		

Register HERE for FREE:   http://smcla-gaming.eventbrite.com/ 
Location UPDATED: 
Rubicon Project 7:00pm &#8211; 9:30pm
1925 Bundy Ave
Los Angeles CA 90025
Moderator:
Mike Prasad of Girl Gamer
http://www.girlgamer.com/
Panelists:
Quin Banks, CEO of Tarver Games
http://www.tarvergames.com/
Aaron Kaufman, Community Manager / Associate Producer, EA Games
http://www.commandandconquer.com/ a
Josh Hartwell, CEO, GoSub60 Games
http://www.mobiledeluxe.com/
Ian Swanson, Co-founder and CEO of Sometrics
http://sometrics.com
With all of the major console and PC video game [...]]]></description>
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<div>
<p>Register HERE for FREE:   <a href="http://smcla-gaming.eventbrite.com/">http://smcla-gaming.eventbrite.com/ </a></p>
<p><strong>Location UPDATED: </strong><br />
<a href="http://maps.google.com/maps?q=1925+S.+Bundy+Ave+Los+Angeles&amp;oe=utf-8&amp;rls=com.frontmotion:en-US:unofficial&amp;client=firefox-a&amp;um=1&amp;ie=UTF-8&amp;hq=&amp;hnear=1925+S+Bundy+Dr,+Los+Angeles,+CA+90025&amp;gl=us&amp;ei=MT3dSon5BInQswPH2uTZDw&amp;sa=X&amp;oi=geocode_result&amp;ct=title&amp;resnum=1&amp;ved=0CAwQ8gEwAA">Rubicon Project 7:00pm &#8211; 9:30pm<br />
1925 Bundy Ave<br />
Los Angeles CA 90025</a></p>
<p><strong>Moderator:</strong><br />
Mike Prasad of Girl Gamer<br />
<a rel="nofollow" href="http://www.girlgamer.com/" target="_blank">http://www.girlgamer.com/</a></p>
<p><strong>Panelists:</strong></p>
<p>Quin Banks, CEO of Tarver Games<br />
<a href="http://www.tarvergames.com/">http://www.tarvergames.com/</a></p>
<p>Aaron Kaufman, Community Manager / Associate Producer, EA Games<br />
<a href="http://www.commandandconquer.com" target="_blank">http://www.commandandconquer.com/</a> a</p>
<p>Josh Hartwell, CEO, GoSub60 Games<br />
<a href="http://www.mobiledeluxe.com/">http://www.mobiledeluxe.com/</a></p>
<p>Ian Swanson, Co-founder and CEO of Sometrics<br />
<a onmousedown="UntrustedLink.bootstrap($(this), &quot;24ab691165587745e9803bad58df98db&quot;, event)" href="http://sometrics.com/" target="_blank">http://sometrics.com</a></p>
<p>With all of the major console and PC video game companies in Los Angeles (Electronic Arts, Activision, THQ, Blizzard), it only makes sense to discuss how more and more games are bringing in aspects of social media to enhance game play. We&#8217;ll discuss this, the evolution of casual social games in Facebook (ex: Mob Wars) and Twitter (ex: Spymaster) and how social and mobile are key areas of development for game companies.</p>
<p><a href="http://www.real.com/realplayer" target="_blank"><img title="Real Player SP" src="http://realitycheck.socialmediaclub.org/wp-content/uploads/RealPlayerSP_200.png" alt="http://www.real.com/realplayer" width="200" height="57" /></a><br />
It’s social, it’s portable, and allows for playing and sharing video with your friends and followers on Facebook and Twitter. You can download and organize your favorite videos from thousands of web sites. Then watch them anytime, anywhere you want. Their new video converter makes it easy to copy online video to your iPod, cell phone, Xbox, PS3 or other favorite device. It is currently available for the PC platform; the Mac version is due Q1, 2010. RealPlayer SP (the SP is for social and portable) is a transcoding engine that lets you grab videos from sites like YouTube and view them on your Blackberry, Zune, iPhone, etc. You can share individual videos in one-click to Twitter and Facebook. There is a browser plugin that lets you download the movie you are watching in one click, then choose the device where you want to watch it. It also saves a library of videos so you can make your own playlists.</p>
<p>Free Download: <a href="http://www.real.com/realplayer">http://www.real.com/realplayer</a><br />
A big 1-up to our sponsors:</p>
<p>Tito’s Vodka<br />
<a rel="nofollow" href="http://titos-vodka.com/" target="_blank">http://titos-vodka.com/</a></p>
<p>Nakhon Beer<br />
<a rel="nofollow" href="http://www.nakhonbeer.com/" target="_blank">http://www.nakhonbeer.com/</a></p>
<p>TechZulu<br />
<a rel="nofollow" href="http://techzulu.com/" target="_blank">http://techzulu.com</a></div>
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		<title>Social Media and Gaming &#8211; Blog Links</title>
		<link>http://www.socialmediaclub.la/social-media-and-gaming-blog-links/</link>
		<comments>http://www.socialmediaclub.la/social-media-and-gaming-blog-links/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 21:27:48 +0000</pubDate>
		<dc:creator>Tom Humbarger</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Panels]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[massive multiplayer online games]]></category>
		<category><![CDATA[MMOs]]></category>
		<category><![CDATA[social media gaming]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=291</guid>
		<description><![CDATA[
			
				
			
		
As a ramp-up for the next week&#8217;s SMC-LA meeting on social media and gaming, here are a few recent blog posts on the topic to get attendees &#8216;in the mood&#8217; for the panel discussion.
The Social Media-Gaming Connection by Mark Walsh
What are the hottest business trends in social media? Gaming and virtual payments are among the [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.socialmediaclub.la%2Fsocial-media-and-gaming-blog-links%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.socialmediaclub.la%2Fsocial-media-and-gaming-blog-links%2F&amp;source=geoffabrown&amp;style=compact" height="61" width="50" /><br />
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<p>As a ramp-up for the next week&#8217;s <a title="SMC-LA Panel on Social Media and Gaming" href="http://www.socialmediaclub.la/games-go-social-real-player-sp-panel-1020/" target="_blank">SMC-LA meeting on social media and gaming</a>, here are a few recent blog posts on the topic to get attendees &#8216;in the mood&#8217; for the panel discussion.</p>
<p><strong><a title="The Social Media-Gaming Connection" href="http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&amp;art_aid=107715" target="_blank">The Social Media-Gaming Connection by Mark Walsh</a></strong></p>
<blockquote><p>What are the hottest business trends in social media? Gaming and virtual payments are among the fastest-growing segments, according to social media experts gathered at the Advertising 2.0 conference.</p></blockquote>
<p><strong><a title="Games and Social Media" href="http://www.gamerzines.com/ps3/blogs/games-and-social-media.html" target="_blank">Games and Social Media by Dave Taylor</a></strong></p>
<blockquote><p>One thing is for sure, it&#8217;s clear that both next-gen console developers know that games developers want to add integration between their games and social networks. Microsoft can pretend that it wanted to add the Facebook and Twitter features for users, but it&#8217;s developers that have forced them to open up to these services.</p></blockquote>
<p><a title="Twitter and Facebook added to xbox 360 dashboard" href="http://www.huliq.com/8059/87523/twitter-facebook-added-xbox-360-dashboard" target="_blank"><strong>Twitter, Facebook added to xBox 360 Dashboard</strong></a></p>
<blockquote><p>Could be that TV trays will be coming back in style because you&#8217;ll be able to use social media and play games right from your couch. It seems as if everyone is trying to jump aboard the social networking train. Although it is very hip, it could potentially cause an outbreak of couch potatoes like the world has never seen before.</p></blockquote>
<p><a title="Top Ten Massive Multiplayer Games on Facebook" href="http://inventorspot.com/articles/top_ten_massive_multiplayer_online_games_facebook_32985" target="_blank"><strong>Top Ten Massive Multiplayer Games On Facebook</strong></a></p>
<blockquote><p>So why are they called &#8220;<a rel="nofollow" href="http://en.wikipedia.org/wiki/Massively_multiplayer_online_role-playing_game"><strong><em>Massive Multiplayer Online</em></strong></a>&#8221; Games, or MMOs for short? Because the popularity of social media gaming has gone through roof and the numbers of players now engaged have skyrocketed into the millions. While many MMOs can be played on stand-alone systems like Play Station, Nintendo and Xboxgam players, the latest trend is registering for the online versions of these games on the world&#8217;s largest social network&#8230;Facebook!</p></blockquote>
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		<title>Tonight&#8217;s Panel on Sports &amp; Social Media</title>
		<link>http://www.socialmediaclub.la/tonights-panel-on-sports-social-media/</link>
		<comments>http://www.socialmediaclub.la/tonights-panel-on-sports-social-media/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:22:41 +0000</pubDate>
		<dc:creator>Geoff Brown</dc:creator>
				<category><![CDATA[Panels]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=245</guid>
		<description><![CDATA[
			
				
			
		
Social Media Club of Los Angeles (SMCLA)

7:00pm – 9:00pm @ Blankspaces (www.blankspaces.com)
With the World Series approaching and the NFL season kicking off, we&#8217;re at a perfect point to discuss sports in social media. Recent flare ups with NFL policymakers and ESPN&#8217;s recent missteps on social media policy have really put social media in the sports [...]]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.socialmediaclub.la%2Ftonights-panel-on-sports-social-media%2F&amp;source=geoffabrown&amp;style=compact" height="61" width="50" /><br />
			</a>
		</div>
<p style="text-align: left;"><strong>Social Media Club of Los Angeles (SMCLA)<br />
<img class="alignnone" title="SMCLA Logo" src="http://www.socialmediaclub.la/img/social_media_club_logo_tag.jpg" alt="" width="117" height="128" /></strong></p>
<p>7:00pm – 9:00pm @ Blankspaces (<a href="http://www.blankspaces.com/">www.blankspaces.com</a>)</p>
<p>With the World Series approaching and the NFL season kicking off, we&#8217;re at a perfect point to discuss sports in social media. Recent flare ups with NFL policymakers and ESPN&#8217;s recent missteps on social media policy have really put social media in the sports world at the forefront of our awareness.  It&#8217;s time to discuss some of the key issues around the topic.</p>
<p><strong>Panelists:</strong></p>
<ul>
<li><strong>K.P. Anderson</strong><strong> </strong>(<a href="http://www.twitter.com/ikpanderson">@ikpanderson</a>)
<ul>
<li>Executive Producer of E!       Television’s “The Soup” and the spinoff “Sports Soup” on Versus.<br />
<img title="KP Anderson" src="http://www.comedycentral.com/images/comedians/a/anderson_kp/andersonkp_m4.jpg" alt="" width="135" height="107" /></li>
</ul>
</li>
<li><strong>David Wu </strong>
<ul>
<li>Mr. David Wu is the CEO of <a href="http://fantasyworld.com/">FantasyWorld.com</a>, a social website that allows       celebrities and fans to interact directly. Prior to FantasyWorld, David       served as CEO of RotoHog, a Fantasy Sports company he co-founded with a       Wharton professor. David attended UCLA for undergrad, and the Wharton       School, University of Pennsylvania, for his MBA studies.<br />
<img title="David Wu" src="../img/DavidWuEntrepreneur.jpg" alt="" width="134" height="134" /></li>
</ul>
</li>
<li><strong>Chris Manning (</strong><a href="http://www.twitter.com/ld2k">@LD2K</a><strong>)</strong>
<ul>
<li>Chris is the co-owner of Lakers Nation, LLC and helped start <a href="http://www.thelakersnation.com/">TheLakersNation.com</a>; one       of the largest and most successful Lakers websites on the internet. His       work has been seen on LD2k.com, <a href="http://www.thelakersnation.com/">TheLakersNation.com</a>, <a href="http://kb24.com/">KB24.com</a>,       <a href="http://andrewbynum.com/">AndrewBynum.com</a>, <a href="http://vladiradmanovic.com/">VladiRadmanovic.com</a>, and <a href="http://am570radio.com/">AM570radio.com</a> among other       websites.<br />
<img class="alignnone" title="Chris Manning" src="http://www.socialmediaclub.la/img/chris.jpg" alt="" width="130" height="100" /></li>
</ul>
</li>
</ul>
<ul>
<li> <strong>Tiffany Trevizo</strong>
<ul>
<li>Tiffany races motocross, surfs, skateboards, scuba dives and is an all around action sports athlete. Works with Zexsports; The action sports media network and Women In Action Sports an organization for women in the action sports industry and proffessional athletes aspiring for new opportunities.<br />
<img class="alignnone" title="Tiffany Trevizo" src="http://www.socialmediaclub.la/img/Tiffany_moto.jpg" alt="" width="164" height="182" /></li>
</ul>
</li>
</ul>
<ul>
<li><strong>Denise Garciano (<a href="http://www.twitter.com/niecee">@niecee</a>)</strong>
<ul>
<li>Denise is the Social Media Manager for Pacific Sunwear (<a href="http://www.pacificsunwear.com">http://www.pacificsunwear.com</a>).  She is an industry leading Sports Marketer, and has an extensive background joining and participating in almost every social network ever invented (and some that have yet to be invented).<br />
<img class="alignnone" title="Denise Garciano" src="http://www.socialmediaclub.la/img/Denise.jpg" alt="" width="142" height="184" /></li>
</ul>
</li>
</ul>
<ul>
<li><strong>Justin Ramers (Active.com)</strong>
<ul>
<li>Justin Ramers oversees social media initiatives for The Active Network’s family of properties including <a href="http://active.com">Active.com</a>, <a href="http://eteamz.com">eteamz.com</a>, <a href="http://coolrunning.com">CoolRunning.com</a>, <a href="http://laxpower.com">LaxPower.com</a> and the SportsPower franchise. In addition, Ramers is responsible for leveraging social media to promote Active’s consumer products and properties throughout the Internet.<br />
<img title="Justin Ramers (Active.com)" src="../img/justin_ramers.jpg" alt="" width="110" height="155" /></li>
</ul>
</li>
</ul>
<p><strong>Discussion Points:</strong></p>
<ul>
<li>How      does social media change the way we experience sports?</li>
<li>What      are some examples of athletes, leagues, teams and broadcasters using      social media in the last year?
<ul>
<li>Positive       examples: The Real SHAQ, Stewart Cink, 360 coverage of games/tournaments,       AM570, Guest hosts on Jim Rome, NBC Olympics &amp; athlete blogs</li>
<li>Negative       examples: ESPN policymakers, league fines &amp; penalties, Tweeting       during games</li>
</ul>
</li>
<li>How      do we see this evolving?  What can the fan expect in the next year? 3      years? 5 years?</li>
<li>How does      this affect the sponsors?  What can they do to continue to be      supportive while still benefiting from their involvement?</li>
<li>What      are some opportunities in the sports marketing field created by social      media?</li>
<li>What      are the dangers of athletes using social media? For teams, leagues,      sponsors?  Is this any different from existing risks and control      measures placed on post-game interviews and off-field behavior?</li>
</ul>
<p><strong>Thank You to our Event Sponsors:</strong></p>
<p><a href="http://www.filtrbox.com/"> www.filtrbox.com &#8211; Real Time Social Media Monitoring</a></p>
<p><a href="http://www.blankspaces.com/">www.blankspaces.com &#8211; Los Angeles&#8217;s #1 Coworking Office Space<br />
</a></p>
<p><a href="http://www.resumebucket.com/">www.resumebucket.com &#8211; Upload your resume for FREE</a></p>
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