Hello From SMCLA Incoming President 2017 Lindsay Mauch

Dear SMCLA Members and Friends,

On behalf of the Board of Directors for Social Media Club Los Angeles (SMCLA), I would like to introduce you to and welcome you to our 2017 series of panels and networking events.

If you are unfamiliar with SMCLA, we are a local chapter of a national nonprofit that’s dedicated to promoting digital literacy and best practices. We host monthly panels on social media and marketing topics and networking events and our Board of Directors is a volunteer based Board comprised of Social Media, Marketing, and PR professionals.

Last year, we formed a partnership with General Assembly (GA) and we will be continuing this relationship for 2017. All of our events (minus our networking happy hours) will now be hosted at GA’s Santa Monica or Downtown LA locations. We are very grateful to be working with a wonderful organization like GA and to have such great locations for our panels and workshops. The Santa Monica location is right around the corner from Third Street Promenade and the newly opened Downtown LA location is in the heart of Little Tokyo.

This year, we are focused on bringing you a calendar of events that is packed with information we believe you want to and should know about. Here’s a sneak peak into our first couple of events:

We are also planning a fantastic members-only photography workshop for April. If you are interested in becoming an SMCLA member for 2017, you can check out our membership page here.

Thank you for being a part of our community and I look forward to meeting you in person at one of our upcoming events! Make sure to follow our blog and SMCLA on various social channels to keep in-the-know and to share conversations and ideas.

Lindsay Mauch
Chapter President

SMCLA 2017 Nominations Now Open

SMCLA Elections 2016 2017Every good group is run by great leadership. Social Media Club LA is no different and this is why we have an election process to set the Club’s leadership for the upcoming year.

We are looking forward to working with returning and new board members who bring enthusiasm, teamwork and a fresh perspective to serving the Los Angeles chapter!

Submit a nomination

November marks the start of this process and we highly encourage anyone interested in participating in SMCLA to please nominate themselves by clicking the button above or here. Please indicate your name, age, and rank… no, that’s not right in this situation. Just fill out the form… it’s quick, easy, and relatively painless.

These are some examples of areas of interest, aka “Committees” that you can be involved with and help guide in 2017:

  • Communications
  • Programs
  • Sponsorship
  • Membership

And, there are roles such as:

  • President
  • Director of Operations
  • Director of Finance
  • Creative Director

You can review the roles here: http://bit.ly/2eGP6Oq. They are also outlined in the nomination form in case you need any last minute reminders!

And, a few commonly asked questions:

Who can apply for nomination?

Any community member in good standing may apply. While we prefer that the candidate is currently registered as a paid member of Social Media Club (socialmediaclub.org/membership), it is not a requirement for a nominee for the 2016 board, as long as that person joins after their election.

It is also strongly preferred that you have attended one or more SMCLA events. If you have not, but are still interested in serving on the board, please consider volunteering to help with an event soon. Committee work is excellent preparation for board membership.

What are team Directors?

Each board committee has a team lead, or Director, who helps ensure each committee runs smoothly and acts as leader. FYI, the other committee members are called Associate Directors.

How long is the service term?

Officers will be elected on an annual basis and will serve a one-year term.

How much time commitment is required?

SMCLA has a working board, and all Directors and Associate Directors are expected to donate their time to support chapter activities. Our goal is to conduct weekly or bi-weekly board meetings via phone, and require assistance by all team members to support each chapter event — we host a combination of educational and networking programs throughout the year. There are typically quarterly in-person Board meetings but that is at the discretion of the President.

Can I nominate myself?

Yes! Please do! You can actually do that right here.

How will the board be selected?

A nominating committee will distribute a slate of candidates in the form of a ballot to all chapter members in late November. Ballots must be returned to the committee two weeks later.

How do I get started?

We encourage you to become more involved in the chapter and share your ideas with your board. The first step is to nominate yourself, a friend or colleague and/or another chapter member to serve on the board for the 2016 year! Click on the button above or simply click the link —-> http://bit.ly/2eebAYo

Any other questions?

Please address them to our Chapter President, AJ Feuerman, at socialmediaclubla@gmail.com.

We look forward to your participation in making the SMCLA chapter stronger and more vibrant by serving our membership with topical programs, networking and events, as well as expanding our network of resources for discussion on all things social media marketing and digital-related!

Thank you from the Social Media CLub Los Angeles Board of Directors!

Social Media Club LA Got a Website Facelift… and it looks good!

Social Media Club LA logoThe website that Social Media Club LA calls its digital home got an update recently. It was much overdue and thanks to the spearheaded efforts of AJ Feuerman, the SMCLA 2015 Board President, the motivation was produced to get the facelift done this year. The Club is ecstatic to announce that we have a fantastic, updated look and feel for the website.

The SMCLA website change involved several aspects of the Web and great people working together in their spare time to make it happen. First, we got a new web hosting sponsor. It was time… and we found a great web host with InMotion Hosting. They provided the space so SMCLA’s website could have a nice, safe home on the Internet. The hosting package includes all the space we need, provides access speeds that rock, and they give us top-level support. We made all the necessary Internet transfers, updates, redirects, etc. and the process of updating the website began. This sponsorship really set “in motion” the website changes.

At this point several conversations took place and what the new SMCLA site needed got hashed out. First and foremost, the website needed to look modern and feel like a “social media” club site. Secondly, and something that had been discussed for at least 2 years prior, was to provide the functionality for users to upload, search, and review digital job opportunities. We are happy to say that both of these core pieces were addressed. The new SMCLA Jobs page is a fantastic resource on the website that should help the connection between employer and potential employee.

LA scape by Mick Victor www.mickvictor.com

The changes and updates came with much help and support from the SMCLA and WordPress communities. Several members of the SMCLA Board of Directors were instrumental with constructive feedback that helped bring together the look and feel of the new website. Also, we got a generous photo donation from Mick Victor. The beautiful nightscape shot on the new Home page is a shot Mick took. Adam Silver and Gregg Franklin brought in the technical knowledge of how to easily integrate the Jobs functionality into the SMCLA website. Making a website involves many different aspects and that means it has to involve many people to get things to come together effectively and solve problems.

The new web hosting resource, the leadership to get a new website, and the technical knowledge to make it happen were all brought together resulting in Social Media Club LA’s website finally getting a facelift on June 1, 2015. Please click through the site, start at the Home page (it looks totally different) or jump right in at the new Jobs page. Leave us a comment below and let us know what you think about the changes, updates, and tweaks.

SMCLA’s April Event Explains How To Land Your Dream Social Media Job

How to Land Your Dream Social Media Job

Do you dream of a job where you get to be creative, be witty and quick on your feet, and engage with people on a daily basis? Do you love keeping your finger on the pulse of the hottest online marketing trends, and what the world’s top brands are doing in the digital space? Does analyzing date excite you? If you answered yes, then a job in social media may be for you!

Social media is a fun, exciting field that is growing every day, yet it takes far more than having an active Facebook profile to get your foot in the door. Social Media Club Los Angeles (SMCLA) is here to help with its April event, “How to Land Your Dream #SocialMedia Job.” With the digital marketing job realm more competitive than ever before, we’ll show you how to gain the experience you need, and specific techniques for getting ahead, connecting with hiring managers, and positioning yourself against the competition. Listen as our panel dives into the world of social media job postings, and what it takes to land #TheJob. The event will be moderated by Cynthia Johnson, director of marketing and social media at RankLab. Panelists include:

  • David Cooley, Director of Alumni Career Services at UCLA Anderson School of Management (@career_cooley)
  • Chris Baccus, Executive Director of Digital at Golin Harris (@cbaccus)
  • Betsy Berkhemer-Credaire, President of Berkhemer Clayton, Inc., executive search firm (@BetsyBerkhemer)

Sponsored by InMotion, the event takes place Tuesday, April 21 at RankLab, located at 926 Colorado Ave., Santa Monica, CA 90401. Doors open at 6:30 p.m., with the panel starting at 7:00 p.m. Networking will immediately follow until 9:30 p.m. Grab your tickets now by registering at http://bit.ly/SMCLAJobs.

Major Instagram Influencers Converge at SMCLA March Event To Discuss Power of Visual Storytelling in Conjunction With Worldwide InstaMeet 11

“Don’t just put content out there. You have to do the extra work to get people to look at it, and you need to engage like-minded fans with witty and funny posts,” advised Jennifer Puno, co-founder of Map, and one of three top Instagram influencers who shared their insights about the power of visual storytelling and how to build brand awareness through Instagram communities at Social Media Club Los Angeles (SMCLA)s panel discussion on Saturday, March 21 at Cross Campus L.A. The unique program coincided with Worldwide InstaMeet 11, the Instagram-sponsored event which encourages like-minded individuals to come together in person, explore new places or locations, and bond over the love of photography.

resizeModerated by Golin digital marketing manager and SMCLA member Corianda Dimes, and sponsored by Dogtown Coffee, InMotion Hosting, Nature’s Bakery, and Marquis Organic Energy, “A Picture Is Worth A Thousand Words…and Dollars” also featured Jonathan Nafarrete, co-founder of VRScout, a virtual reality and immersive cinema media publication, and Jennie Yoon of Casetify (formerly Casetagram), which turns Instagram photos into smartphone cases.

CApRMnXUkAAOB99While all three panelists offered a wealth of interesting perspectives on the topic, Yoon emphasized the important recurring point that brands must understand their audiences and their online behaviors so they can craft appropriate Instagram marketing strategies that resonate with those consumers and boost engagement, and can solidify a brand’s identity. This is precisely what Puno did at Map, where she and her team were able to organically grow their Instagram following by 10% week over week without the use of paid media.

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Another central theme of the discussion was authenticity, especially when engaging individual influencers. “Be genuine when reaching out to influencers, and don’t cut and paste emails!” said Yoon. Nafarrete, named by Business Insider as a “Top Instagram User That Advertisers Are Dying To Work With,” added that brands need to be genuine in their Instagram engagement activities, as well as on all social media platforms, so that consumers feel they are having authentic, meaningful two-day dialogues, and that companies are really listening to what they have to say.

The panelists also discussed and shared with the audience a number of great Instagram marketing tools, including Harvest for tracking cost per acquisition; ScrewIt, for taking slanted photos; LaterGramme, for scheduling and managing Instagram posts via the web or smartphone; and VSCO, for tweaking photos on the fly.


Following the discussion, the panelists and attendees embarked on the L.A. edition of Worldwide InstaMeet 11 by walking around Santa Monica; taking cool photos; and then posting them to their respective Instagram accounts with the #WWIM11 hashtag. The photos ranged from ordinary to the bizarre, such as this image by Liz Kelly of a snake-carrying resident on the Santa Monica Pier.

resize (2)For a more detailed recap of “A Picture Is Worth A Thousand Words…and Dollars,” please check out the Storify summary here.

Keep following SMCLA on our Facebook group and page, Google+, Instagram, LinkedIn, and Twitter for information and tickets to our April event, which will address strategies for landing your dream social media job.