Chris here. Our fellow board member, Charles Miller, will be on our Tuesday panel on Social CRM. Don’t know what that is? Come by and learn more from the pros! We’ve changed venues – so please head on over to ING DIRECT Cafe LA on February 21!
A leading Social Media practitioner, speaker and panelist, Charles Miller has advised CMOs, CIOs, and CTOs on Social Media best practices, sCRM, and customer communities nationally. Within DIRECTV, he has influenced and helped employ Social Media use throughout the enterprise including advising PR, Marketing, Engineering, Research, Field Services and Mobile Advanced Services. His operations team is both U.S. and internationally based with overseas travel to Manila, Hong Kong, London, Paris and Rome.
Forrester Research and Frost & Sullivan seek out his insight for studies, publications have noted his expertise, and case studies are now featured in recent business books for adapting business practices based on online feedback. Charles has been featured on Mashable, ComputerWorld, ZDNet,
Financial Times of London, and CNNLive.com. In addition, he’s spoken at the Harvard Faculty Club, Stanford Faculty Club, and the SOCAP International Conference in Atlanta.
For those of you who are DirecTV customers, here’s your chance to ask Charles about your satellite account. I kid. Seriously speaking, I think you should ask about the complexities that he and his team deal with – not just with the usual customer service issues but the integration of social media with the customer service department(s). With Charles, I’m interested in whether he thinks DirecTV’s social CRM program has moved the needle for the company. Have they saved money by integrating the two?
We’ll find out on Tuesday, February 21 at ING DIRECT Cafe LA! RSVP and we’ll see you there!