Social Media Manager

yogaglo YogaGlo

Everyone's Yoga

Who We Are
YogaGlo, Inc. is a health and wellness company. Our products offer online yoga and meditation classes from world class teachers straight to your personal device or home television. Our culture has a strong focus on craftsmanship and continuous learning, where you will be expected to contribute.
What You Will Be Doing
-Build and execute social media strategy through competitive research
-Develop benchmark metrics to measure the results of social media programs
-Report on effectiveness of campaigns
-Monitor trends in social media
-Actively listen to brand and related topics of conversation in social space
-Generate, edit and share daily content (original text, images, video) that builds meaningful connections and encourages YogaGlo community to engage and take action
-Align with marketing editorial calendars and syndication schedules
-Engage in conversations and answer questions in all social channels
-Continuously improve by capturing and analyzing the appropriate social metrics and insights to refine campaigns
-Collaborate with other departments (customer service, product, content, etc.) to develop engaging content
-Attend teacher classes and community events to capture engaging social media content

Required Experience & Skills
-3-5+ years working in social media
-Talented copywriter who has the ability to be concise, yet impactful in brand voice
-Excellent editing (photo, video, text), presentation and communication skills
-Demonstrated visual & aesthetic sensibilities that allow manager to create and share effective, high quality visual content
-Understanding of SEO and the relationship between social media and SEO
-Awareness of which content works best on which platform & the nuances of each platform
-Ability to communicate in a friendly way with customers on both brand issues and customer service challenges
-Well-versed in developing and executing content marketing strategies
-Firm grasp on social video trends and what video networks are ideal for specific strategies
-Graduated from Top 100 college
-Positive attitude and a lover of people and what makes them tick
-Highly collaborative, true team player, very smart and fun to work with
-Passionate about health and wellness and the power of yoga and exercise to help others live skillfully

We are searching for full-time applicants who will work in our offices located in Santa Monica, California. The duties and responsibilities described herein are not meant to be comprehensive and additional tasks may be assigned from time to time.

We look forward to meeting you and discussing this position in more detail.

Cover letters are required. Applications without a cover letter will not be considered.