Battle Royale: Agency vs Freelance vs In-House Social Media

SMCLA_Save_The_Date_Aug2016It seems like everyone is having debates this year and SMCLA is no exception! While a good marketer will deliver results regardless of where they are, there are definitely pros and cons to working freelance, at an agency or in-house. Join us on August 23 where the debate will be on with representatives from each “party.” Is the grass always greener on the other side? Or is the devil you know better than the devil you don’t?



We are honored to welcome these candidates:

  • Agency –  Josh Hatala: Social Media Community Manager, Think Jam (@jmhatala)
  • Freelancer – Chris Lam: Social Media/Digital Marketing Consultant, Cup of Joe Social (@thechrislam)
  • In-house –Chris Baccus, Sr. Vice President Digital Marketing, Caruso Affiliated (@cbaccus)

Moderating our debate: Tara Coomans – President, Poodle Mafia, SMC Global Board of Directors (@taracoomans)

General Assembly Santa Monica – 1520 2nd Street, Santa Monica, CA 90401

Job Op: FT/PT Social Media Marketing Associate at Ghost Post

If you are so into branding via social media channels that it’s scary then our lively friends at Ghost Post may have just the opportunity for you! Check out the description and how to apply and see you on the other side (good luck)!

About Ghost Post

ghostpost logo

We are a boutique social media agency in Santa Monica that is looking for an amazing, enthusiastic, fun and die-hard entry level Social Media Marketing Associate.


The ideal candidate is driven by a passion for technology, social media and marketing. He/she should enjoy working in digital advertising, planning/creating and attending events, writing, social strategy and be genuinely enthusiastic about social media. Candidate must be self-motivated and highly organized with 2-5 years first-hand experience at an interactive, marketing or PR agency or have significant experience in working with and representing brands using social media.


– Monitor/ Write updates to social media pages (Facebook, Twitter, G+, Blog and more).
– Foster community engagement and build relationships within social communities.
– Participate in special projects, or other duties as assigned.
– Attendance to community social media events.
– Planning and creating internal social media events.
– Ensure that community questions are addressed in a timely manner.
– Help run promotions, contests, and sweepstakes.


– Bachelors or equivalent in Marketing, Advertising, Arts, or Communications.
– Knowledge and proven success in social media and content marketing strategy.
– Excellent writing skills and impeccable grammar.
– Experience in working with a creative team.
– Strong communication and marketing skills.
– Must be available to participate in events outside office hours.
– Organized, discreet, detail-oriented.
– Must have experience in blog publishing (Tumblr, WordPress, etc.).
– Experience copy-editing your own work.
– Experience with Photoshop or other photo editing software is a plus.
– Must work well under pressure and be able to multitask.
– Willing to get ICED in office, likely on semi annual basis.


1) Full Time: Compensation based upon experience 40+ hours per week
2) Part Time: 10 – 20+ hours per week with full time potential

To Apply

Reply to demi [at] with your Resume.
Include links to your Social Media pages.
Include links to any Social Media brands you’ve worked on.
Include a few sentences about yourself.

Did you land this position? Let us know!

Save the Date: July 30 – Social Media in Regulated Industries

“We are the best bank in the world!” “We are launching a new product but don’t let our investors know!” Ever see these tweets out in the Twitterverse? In the world of regulated industries like financial services, healthcare, pharmaceuticals, bio-tech, and even children’s entertainment, there are a myriad of governmental groups, regulators, and advocates looking over your shoulder. They’re watching what you post on your company’s social channels. So are your company’s lawyers.

Join SMCLA as we delve into the maze of being a social media professional in a regulated industry! What are the most difficult industries to incorporate social media? How many layers of approvals do your messages have to get through before posting?


Date: Monday, July 30

Venue: Yahoo Community Center – Santa Monica

2400 Broadway, Santa Monica

Time: 6:30PM -7:15PM registration and networking with food and refreshments

7:15PM – 8:30PM panel discussion

8:30PM – 9:00PM Q&A

Our panelists will cover topics such as acronym’d governmental groups like the FTC, FDIC, FINRA; crisis communications; using social media as a medium to connect with your customers; and working internally with your legal and compliance teams. How do they navigate the muddy waters of what’s appropriate to post yet still sending a compelling brand message? What are those best practices to balance what legal and compliance need you to do and how to move that needle for your company’s social media program?

Confirmed Panelists include:

Moderated by Board member Chris Lam @thechrislam.

Tickets are $10 before July 23; $15 at the door.

Do you have an SMC membership? SMC members attend for free! Stand by for PROMO CODE for your complimentary ticket!

Be a card-carrying member of SMC!  Join today!

If you’d like to read more about social media in regulated industries, here are a few articles to get you started!