General Assembly LA: Social Strategies and Analytics for Brands

SMCLA is honored to have General Assembly in Los Angeles!  With 11 locations around the world and growing, General Assembly’s mission is to transform thinkers into creators through education and opportunities in technology, business and design. - @GA_LA – @GA_LA

Besides hosting our Online Dating event on February 26th, General Assembly is offering a workshop specifically designed for the social media marketing community in Los Angeles.  On Saturday, March 9th, you will have the opportunity to spend 4 hours learning  how you can further optimize your brand’s presence on Facebook, Twitter, Pinterest, Instagram, YouTube, and Google+. Case studies will be reviewed, learnings will be discussed, and students will also have the opportunity to apply what they have learned at the end of the course by preparing a pitch for an e-commerce brand’s product launch.

For more information on this workshop, or to sign up, click here: GA Social Strategies and Analytics for Brands. Be sure to follow General Assembly on Facebook and General Assembly LA on Twitter for the latest updates on their workshops and events here in Los Angeles and around the world.

This is your chance to meet other digital influencers in the industry, learn from your peers in digital marketing, and take advantage of General Assembly’s network and facilities in Santa Monica!  We look forward to seeing you both on February 26th and March 9th!


Right Now: Social Media Week – Los Angeles


Social Media Week LA

Are you participating in Social Media Week LA (@SMWLA) this week? It’s happening right now, and there are a few more days left!

We’d love to hear from you on the sessions you’ve attended and what you’ve found most valuable. Post it here as a comment or tweet us or throw a post up on our Facebook Page.

One of the sessions I’m looking forward to is our Board President Natalie Petouhoff’s breakfast session tomorrow – Social Media Monitoring and Measurement at the Coupa Cafe. It is brought to you in part by the Social Media Breakfast LA folks – check them out when you have a chance.

Follow Natalie at @drnatalie!

I’ll be live-tweeting as Natalie speaks on the how, why, when, where to measure, and how social media affects business. Two of the big points being covered:

Monitoring: What to monitor and why. Who and what to monitor. Where to find the audiences to monitor. Understanding what your audiences want and care about. What free social media monitoring tools to use. What paid social media monitoring tools to use. How to set-up social media monitoring searches to make sure you get what you need.

Measure: Once you have the data, how to turn it into business value. Secrets to taking data and turning it into insights. What metrics, key performance indicators (KPIs) and measurements you need. How to connect metrics, formulas and calculations. Social media ROI calculations, models, and methodologies to show business value.

This looks to be beyond the Social Media 101 that we already know about. There is always something new right around the corner and perhaps something I haven’t reviewed yet for my clients. If you’re a social media professional, you know how important it is to work with your marketing and sales partners as well as your operations colleagues. The ability to look at your social media data is important to the bottom line. How are you going to show value or forward movement in the flywheel?

Tune in tomorrow.

Goo Goo For Google Analytics

Confused by Analytics? Want to know if your tweet really made a difference in your company’s bottom line? This month we are going to take a deeper dive into one of the easiest ways to measure online social media efforts – through Google analytics.

Come join Social Media Club – Los Angeles on Tuesday, Feb. 23rd from 7-9:30pm as we discuss the topic of Google Analytics!

Speakers include:

John Shiple, CTO, Ultralive

Alex Becker, Co-Founder and President, Highly Relevant

Andrew Hahn, Luxury Link and

Erica Forrette, Online Marketing / E-commerce with a stealth startup (moderator)

A huge thank you to our location host! Mahalo
902 Colorado Ave
Santa Monica, CA 90401

What is Google Analytics?

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

A special thank you to our food sponsor for this event, Fresh Brothers Pizza!
Check out their website at
Twitter at

Register now:

Thanks Fresh Brothers and Mahalo for making this event possible!