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	<title>Social Media Club Los Angeles - SMCLA &#187; Brand Building</title>
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	<link>http://www.socialmediaclub.la</link>
	<description>Bringing social media in Los Angeles to the forefront of entertainment, culture and technology.</description>
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		<title>Meeting Announced:  Brand Building via Social Media</title>
		<link>http://www.socialmediaclub.la/meeting-announced-brand-building-via-social-media/</link>
		<comments>http://www.socialmediaclub.la/meeting-announced-brand-building-via-social-media/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 06:44:33 +0000</pubDate>
		<dc:creator>Geoff Brown</dc:creator>
				<category><![CDATA[Panels]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[SMCLA]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.socialmediaclub.la/?p=12</guid>
		<description><![CDATA[
			
				
			
		
We&#8217;re pleased to announce our next meeting where we explore &#8220;Brand Building via Social Media&#8220;  on March 31st, 2009 7:00pm to 9:00pm


For our March event, we will hear from an awesome panel of people who have successfully used social media to help build their brands. Learn about best practices, how to build strategy and what [...]]]></description>
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<div class="panel_body">We&#8217;re pleased to announce our next meeting where we explore &#8220;<strong>Brand Building via Social Media</strong>&#8220;  on March 31st, 2009 7:00pm to 9:00pm</div>
<div class="panel_body"></div>
<p style="text-align: center;"><a href="http://smcla-brandbuilding.eventbrite.com"><img class="aligncenter" src="http://www.eventbrite.com/static/images/button_ext/register_now_2.gif" border="0" alt="" /></a></p>
<div class="panel_body">For our March event, we will hear from an awesome panel of people who have successfully used social media to help build their brands. Learn about best practices, how to build strategy and what tactical implimentation might entail.</div>
<div class="panel_body">
<p><strong>We&#8217;ll answer these question and more:</strong></p>
<ul>
<li>Where have brands been successful in using the social web to build their brand online?</li>
<li>What are some approaches that don&#8217;t work?</li>
<li>Do people still pay attention to advertising online?</li>
<li>What are some more advanced ways to go beyond these basic tactics for social media brand management?</li>
<li>How does a larger brand use social media to manage their reputation?  deal with a crisis?  solicit product feedback?</li>
<li>Is it different for smaller brands?</li>
<li>How do we address granularity and fragmentation of online audiences?</li>
</ul>
<p><strong>Our Panelsts:</strong></p>
<p>Babette Pepaj: Founder, BakeSpace, Inc. <a title="BakeSpace" href="http://bakespace.com/" target="_blank">BakeSpace.com</a><br />
Anne Please: <a href="http://www.cisco.com/" target="_blank">Cisco Systems</a><br />
Rob Frankel: <a href="http://www.robfrankel.com"><cite>www.<strong>robfrankel</strong>.com</cite></a></p>
<p><strong> (additional panelists TBA)</strong></p>
<div class="panel_body">Save the Date:  March 31st, 2009 7:00pm to 9:00pm</div>
<p style="text-align: center;"><a href="http://smcla-brandbuilding.eventbrite.com"><img class="aligncenter" src="http://www.eventbrite.com/static/images/button_ext/register_now_2.gif" border="0" alt="" /></a></p>
<p><strong>Sponsor Love &lt;3:</strong></p>
<p><img class="aligncenter" src="http://www.starwoodhotels.com/pub/media/83/she83ex.70399_md.jpg" alt="Shearaton Universal" /></p>
<p style="text-align: center;">Big thanks to the fabulous <a href="http://www.starwoodhotels.com/sheraton/property/overview/index.html?propertyID=83" target="_blank">Sheraton Universal City Hotel</a> for providing an amazing venue, this place is posh!</p>
<p><strong>Sheraton Universal Hotel</strong><br />
333 Universal Hollywood Drive<br />
Universal City,  CA 91608<br />
<a href="http://www.starwoodhotels.com/sheraton/property/area/map.html?propertyID=83">Map</a><br />
Phone: (818) 980-1212</p>
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