B2B Social Media Marketing on March 19


Digital media channels often highlight case studies and thought leadership with respect to consumer (B2C) social media, but often ignore business-to-business (B2B). And it’s unfortunate, because the enterprise and B2B market is one of the faster growing segments in the economy. So, what’s different if you’re selling to other businesses? SMCLA’s next event will focus […]

Guest Post: Did He Really Tweet That? How Investor Relations Officers Can Help the C-Suite Engage in Social Media

by Julie MacMedan, Vice President of Investor Relations, Demand Media You may have read about what I’d like to call “the tweet heard ‘round the world” – or at least, “the tweet heard ‘round the Street.”  On May 14, 2012, public company Francesca’s Holding Corporation announced the firing of its Chief Financial Officer based on […]