SMCLA “Social Media for Social Good” panel on April 17

Ever since Social Media changed the digital landscape a decade ago, we have seen an astonishing number of societal developments take place around the globe. Remember the London Riots in 2011? Residents reclaimed their city by using social channels to organize a massive cleanup effort. During Hurricane Sandy, Corey Booker responded to residents in need by tweeting. Now, Mayor Booker continues to use Twitter and Facebook to make a difference in the community he is responsible for.

Screen Shot 2013-03-22 at 3.30.29 PMThe Social Media Club of Los Angeles is proud to host some of the leading non-profit organizations in our community that are using Social Media for Social Good. Mark your calendars for April 17, when experts from the Surfrider Foundation, Invisible People and The Goody Awards talk about using social to engage, educate and activate. Learn from the best about what it takes to manage and grow digital communities. You will discover how to:

  • Engage a community of followers and connect with them on an emotional level
  • Build a significant following in social from the ground up
  • Create content that amplifies your message - @museumofflying – @museumofflying

SMCLA is excited to have the Museum of Flying at Santa Monica Airport as our host for the event. Before and after our panel discussion, guests will have the chance to view the “Now Boarding” exhibit, which highlights the improvements renowned architect Curtis Fentress has planned for LAX. For a preview of the exhibit, check out this VIDEO.

SMCLA is proud to have Pico Party Rents, the party planning and rental company, as a sponsor of April’s “Using Social Media for Social Good” event. Thanks to Pico Party Rents for supplying chairs for our attendees.

This is an evening you will not want to miss! Join us for an interactive discussion, food, cocktails, and eco-friendly, fair trade “swag” from our partners. RSVP today, and we look forward to seeing you on the 17th!

Event Recap: SMCLA B2B Social Media Marketing on March 19

#SMCLA became a trending topic on Twitter for the night, thanks to avid tweeting from attendees!
#SMCLA became a trending topic on Twitter for the night, thanks to avid tweeting from attendees!

What happens when you have digital marketing professionals from leading B2B brands like LinkedIn and Adobe in the same room talking shop? Besides the amplification generated from more than 80 guests in attendance, our event generated thought leadership, insights and an interactive discussion that engaged social media influencers around the globe and trended on Twitter.


Our distinguished B2B panel (l – r): Moderator Eric Schwartzman, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, and Lauren Buchman.
Our distinguished B2B panel (l – r): Moderator Eric Schwartzman, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, and Lauren Buchman.

Last night at Cross Campus LA in Santa Monica, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, Eric Schwartzman, and Lauren Buchman brought their A-game with respect to best practices in B2B social media marketing. We couldn’t have done it without them!

The evening began with a call to action through the SMCLA Twitter feed. The first two guests to retweet a message from the @smc_la account won a gift from our friends at LinkedIn. The fast-fingers awards went to Michelle Magoffin and S.M. McDowell. Enjoy your T-shirts, and well done!

The night’s fast fingers award went to lucky LinkedIn T-shirt winners Michelle Magoffin (@PeevedMichelle) at left and S.M. McDowell (@GothamsGirl).
The night’s fast fingers award went to lucky LinkedIn T-shirt winners Michelle Magoffin (@PeevedMichelle) at left and S.M. McDowell (@GothamsGirl).

Check out the highlights of the panel on Storify, courtesy of SMCLA President Serena Ehrlich (@Serena). Our venues lead, AJ Feuerman (@AmandaJoy), also brought the noise last night on Vine by posting this excellent VIDEO.

Thank you to our venue sponsor Cross Campus LA for consistently providing an idyllic setting for our events. We would also like to thank our audience for providing engaging content through the Pulsoviral wall, Fresh Brothers for their pizza, and Calvin Lee (@mayhemstudios) for the Pretzel Crisps!

Save the Date – April 17!

Save the date now for our next event on April 17 at the Museum of Flying at Santa Monica Airport, where you’ll have the chance to learn how the Surfrider Foundation and the NOH8 Campaign are leveraging social media for social good!

Join us on FacebookLinkedIn and Twitter for the latest information on upcoming programming and other digital developments happening in Los Angeles.

Event recap: SMCLA Online Dating Panel – Feb. 26, 2013

February's fabulous panelists (l - r): Jennifer Kelton, Julie Spira, Scott Lewallen and moderator Debra Eckerling.
February’s fabulous panelists (l – r): Jennifer Kelton, Julie Spira, Scott Lewallen and moderator Debra Eckerling.

What happens when you place a slew of dating experts in the same room with LA’s finest social media crowd?

You get a fun night of shared lessons learned, plenty of laughter, and a host of useful advice for business and pleasure. Such was the case on Tuesday, Feb. 26, in Santa Monica at SMCLA’s first panel of 2013.

The evening began with a bunch of giveaways:

The iPhone case went to two-time winner Gina Stewart.

Perils of Cyber-Dating swag bag generously donated by speaker Julie Spira was won by Ariel Rainey.

Some of the lucky winners at our Feb. "Social Media & Dating Online" event.
Some of the lucky winners at our Feb. “Social Media & Dating Online” event.

And the book Data, A Love Story by Amy Webb went to Manshu Agarwal, Warner Boutin, D. Scott Eads, Debra Eckerling, Ross Felix, Max Kramer, Jessica Marquez, Cristina Morara, Scott Santos, Sanjit Singh, John Skorick, and Gina Stewart.

Winning! You bet SMCLA attendees are winners - these are some of the lucky winners of "Data, A Love Story."
Winning! You bet SMCLA attendees are winners – these are some of the lucky winners of “Data, A Love Story.”

Catch the highlights of the event on Storify (via @Serena).

Gourmandise made sure we had plenty of freshly baked, out-of-this-world chocolate chip cookies.
Gourmandise made sure we had plenty of freshly baked, out-of-this-world chocolate chip cookies.

Thanks to all who attended the event and to our generous sponsors General Assembly (@GA_LA) for hosting, The Gourmandise School of Sweets and Savories and Calvin Lee (@mayhemstudios) for the delicious cookies and pretzel crisps.

Tremendous thanks to the social networking innovators on our panel for generously sharing their expertise: Julie Spira (@JulieSpira), Scott Lewallen (@ScottLewallen), and Jennifer Kelton (@BadOnlineDates), and to our terrific moderator Debra Eckerling (@WriteOnOnline)!

Have any great photos from the night? Share them on our SMCLA group on Facebook!

Connect with us on all your favorite social networks and mark your calendar now for our next event on Tuesday, March 19, at Cross Campus in Santa Monica. We’ll dive into B2B and social media with a panel of experts ready to help you up your brand-building game with lead generation, joint ventures and lots more!

RSVP for Our Feb. Panel with the Heavy-Hitters of Social Media & Online Community Engagement – Tuesday, Feb. 26

Our expert Feb. panel: Julie Spira, author of "The Perils of Cyber-Dating;" Jennifer Kelton, founder of Bad Online Dates community; and Scott Lewallen, co-founder of Grindr and Blendr apps and communities.
Our expert Feb. panel: Julie Spira, Jennifer Kelton and Scott Lewallen.

We’re not talking “put a ring on it”-engagement.

At this month’s panel, we’ve got leading social networking innovators Julie Spira (best-selling author, The Perils of Cyber-Dating, and online dating guru at, Jennifer Kelton (founder, Bad Online Dates community and “Bad Online Dates TV”) and Scott Lewallen (co-founder, Grindr and Blendr), and they’ll give you a heart-to-heart on how social media makes engagement happen in online communities.

Our speakers have gone way beyond sites and apps to creating unique, engaged networks. So, there’ll be lots of juicy stuff to talk about, plenty of networking, and lots of goodies to give away. We’ve got copies of the funny, fascinating new book Data, A Love Story: How I Gamed Online Dating to Meet My Match by Amy Webb, courtesy of Dutton, and a WordPress-logo iPhone 4/4s case for lucky winners. And the fabulous Gourmandise School of Sweets & Savories in Santa Monica is baking scrumptious chocolate chip cookies for attendees. Check out their wonderful line-up of classes and workshops and catch them on Twitter at @gourmandisela.

Bring your colleagues, your friends, your plus-one (or find a new Valentine), and your business cards, when you join us for:

SMCLA FEB. PANEL: “Social Media & Dating Online: It’s Big Business”
DATE: Tuesday, Feb. 26, 6:30 – 9:30 p.m.
LOCATION: General Assembly, 1520 2nd Street, Santa Monica, CA 90401 (@GA_LA)
Members FREE!

Meet Our Engaging Panelists

Julie Spira – You’ve seen Julie on “Good Morning America,” CNN, NBC, BBC, in WIRED, Glamour, The New York Times, and Men’s Health. She’s a “Top 10 Columnist to Follow on Twitter” (@juliespira), and her dating advice has appeared on DatingAdvice, eHarmony, JDate, Match, YourTango, and Zoosk. Julie is editor-in-chief at online dating advice site, where she helps singles find love online. Find Julie on Facebook and

Jennifer Kelton – If you’ve dated in L.A., you’ve endured some bad ones. Jennifer went out and did something about that, creating a social network for all you single ladies and gents. She is founder and CEO of the five-year-old social dating community Bad Online Dates, as well as “Bad Date TV.” Jennifer authored Don’t Use My Sweater Like a Towel, a candid dating guide, and recently signed a production deal for a network TV show. A pioneer in the bad-date online conversation since 2007, Jennifer has been featured on CNN Living, Mashable, in TIME, the Washington Post and iPad News Tracker. Get advice and share bad date stories with this entrepreneur/innovator/author on Facebook and Twitter (@badonlinedates).

Scott Lewallen – A leading designer and marketer, Scott co-founded and helped launch the enormously popular Grindr app in 2009 – it’s now the world’s largest mobile network of guys, averaging 10,000 downloads a day. With such a popular, all-male dating app, it was inevitable that Scott and his team would create the new location-based app for guys and gals – Blendr. Scott led his own design company and worked as art director for E! Entertainment and creative director at Atlantis Events before co-founding Grindr. He’s now senior vice president of Product & Design at Grindr. Follow Scott on Twitter (@scottlewallen) and Grindr on Twitter (@Grindr) and Facebook.

Debra Eckerling, founder of Write On Online, moderates Feb.'s panel.
Debra Eckerling, founder of Write On Online, moderates Feb.’s panel.

Our moderator is Debra Eckerling. The creator of Write On Online, Debra is a professional writer and communications specialist with expertise in business, entertainment, tech, and education. Debra works with entrepreneurs and small businesses to help them jumpstart their content identity through blogging, social media or both. A freelance project manager and accounatbility coach, Debra helps individuals, entrepreneurs and small businesses determine goals, plan their projects, and stay on track.

Don’t forget to register for this engaging panel:

Members get in FREE! If you’d like to know more about that sweetheart deal, check out the perks of membership in Social Media Club Los Angeles.

Internship Opp: Social Media and Community Intern at ATARI!

Centipede, Ghostbusters, PONG!

Put your joysticking and mobile gaming to use, college kids! Atariis hiring an intern to help with their social media community in their West LA office.

Read on for details.

Good luck, applicants!



Position: Social Media & Community Intern

Position Description:
Atari, Inc is looking for a Social Media & Community intern that is passionate about mobile gaming and is willing to roll up their sleeves and gain valuable experience. With game launches and promotions happening all the time, we are searching for someone that can translate excitement to our fans and followers.

– Working with the Social Media Team and the Brand Marketing team to create content calendars for social media and web, compile metrics; suggest content and set-up promotions and contests
– Intern will develop case studies of social media programs
– Develop and maintain advocate lists
– Stay up to date with gaming, mobile and social media trends to offer new ideas to marketing initiatives

Preferred Competencies:
– Proven ability to write web copy for a variety of audiences that conveys message and is brand-appropriate.
– Great technical understanding with an ability to pick up new tools
– Excellent understanding of leading social media platforms and their community members
– Dynamic social media presence, and an enthusiasm for, and knowledge of social media tools and concepts, including a working understanding of analytics
– Creative, Copywriting, Photo and video editing skills a huge plus

Internship qualifications:
• Must be a junior in university or beyond.  Would prefer someone that would be interested in staying on, if they do a good job.
• Appropriate major in related field to desired position
• Works well in a team environment
• Prefer a commitment of 20 hours per week, for 3 months or more
• Provide proof of eligibility to work in the U.S.
• Computer literacy in MS Office programs (or other programs if the position demands it, Adobe Photoshop, Acrobat, etc.)

We will provide university credit. Position is located at Atari’s West LA office. Please apply by emailing your cover letter and resume to Kimberly Small-

Company Description:
Atari is a multi-platform, global interactive entertainment and licensing company. The original innovator of video gaming, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, Backyard Sports®, Deer Hunter®, Ghostbusters®, and Rollercoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (i.e. browser, Facebook® and digital download), on smartphones and tablets and other connected devices. The Company also develops and distributes interactive entertainment for video game consoles from Microsoft, Nintendo and Sony. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories. Atari has offices in Los Angeles, New York, Paris, Lyon and London.

Atari is listed on NYSE Euronext Paris stock exchange. This section of the website provides information more specifically dedicated to shareholders, investors and financial market professional.