SMCLA “Social Media for Social Good” panel on April 17

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Ever since Social Media changed the digital landscape a decade ago, we have seen an astonishing number of societal developments take place around the globe. Remember the London Riots in 2011? Residents reclaimed their city by using social channels to organize a massive cleanup effort. During Hurricane Sandy, Corey Booker responded to residents in need […]

Event Recap: SMCLA B2B Social Media Marketing on March 19

Our distinguished B2B panel (l – r): Moderator Eric Schwartzman, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, and Lauren Buchman.

What happens when you have digital marketing professionals from leading B2B brands like LinkedIn and Adobe in the same room talking shop? Besides the amplification generated from more than 80 guests in attendance, our event generated thought leadership, insights and an interactive discussion that engaged social media influencers around the globe and trended on Twitter. […]

B2B Social Media Marketing on March 19

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Digital media channels often highlight case studies and thought leadership with respect to consumer (B2C) social media, but often ignore business-to-business (B2B). And it’s unfortunate, because the enterprise and B2B market is one of the faster growing segments in the economy. So, what’s different if you’re selling to other businesses? SMCLA’s next event will focus […]

General Assembly LA: Social Strategies and Analytics for Brands

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SMCLA is honored to have General Assembly in Los Angeles!  With 11 locations around the world and growing, General Assembly’s mission is to transform thinkers into creators through education and opportunities in technology, business and design. Besides hosting our Online Dating event on February 26th, General Assembly is offering a workshop specifically designed for the […]

Join us at BlogWell LA on December 5: How Big Brands Use Social Media

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We’re partnering with SocialMedia.org to bring BlogWell: How Big Brands Use Social Media to Los Angeles on December 5 and we’d love to have you there to join us. BlogWell will feature 8 great case studies on the best social media programs at large corporations from McDonald’s, Microsoft, Kaiser Permanente, Mattel, General Mills, MGM Resorts, […]