Tag Archives: february

Change of Venue: 2/21 Social CRM event now at ING DIRECT LA CAFE

Posted on February 15, 2012 by | 1 Comment

Hello, fans and members! Please note our venue change!

Our “Loving Your Customer: Social CRM” panel on Tuesday, February 21. The good people at ING DIRECT Cafe Los Angeles are graciously hosting us again, with all-you-can-drink sodas, coffees and teas, as well as (my favorite) FREE PARKING!

ING DIRECT Cafe Los Angeles is located at 11175 Santa Monica Boulevard, Los Angeles, CA 90025.

They’re right on the corner of Santa Monica and Cotner. Entrance to the parking below the building is located on Santa Monica Blvd, just east of Cotner.

RSVP to our Social CRM panel now! We’ll see you there!

ING DIRECT Cafe LA: http://ow.ly/95uJB

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RSVP Now! Feb. 21 Loving Your Customer – Social CRM

Posted on February 11, 2012 by | Leave a comment

What’s better than loving your partner, your job, your life? How about loving your customer? Mark your calendars – and RSVP for our February 21 event: “Loving Your Customer: Social CRM” at McCabe’s in Santa Monica.

What is Social CRM? What does CRM (customer relationship management) have to do with social media at all? Have you ever tweeted a problem to a utility or cable company? Take it a step further – How can you integrate your social media platforms with what your sales or support team is doing now?

Come listen (and ask questions!) at our event featuring Dr. Natalie Petouhoff; Jon Ferrara, CEO of Nimble; Gary May, President of imacsweb; and Charles Miller, Director of Digital Care for DirecTV.

Date: Tuesday, Feb 21
Time: 6:00PM – 10:00PM
Where: McCabe’s Bar & Grill  UPDATED! WE WILL BE AT ING DIRECT CAFE LOS ANGELES

FREE PARKING IN THE ING DIRECT BUILDING

Register right on our blog!

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Save the Date: 2/21 SMCLA Event on Social CRM

Posted on February 6, 2012 by | Leave a comment

Congratulations to the people of the Superbowl! Now that that’s over, mark your calendars for a panel: Loving Your Customer: The Art & Science of Social CRM on Tuesday, Feb 21. at McCabe’s Bar & Grill [updated!] ING DIRECT CAFE LA from 6 – 10pm.

Our very own Dr. Natalie Petouhoff will be moderating our panel that will show how social media has transformed CRM, Marketing, Sales and Service, as well as what is needed from leadership at the CEO level.

What is social CRM (SCRM)? How is social media affecting customer service and call centers? Are you managing a brand’s social media program with a dotted line to the customer service department as well as the marketing department? Do you use a CRM system like RightNow or Salesforce and also append your social conversations to customer profiles?

You may not call it #SCRM yet but what you are doing – solving customer issues on social channels and appending that information to customer accounts – is Social CRM.

source: http://www.socialmediaexaminer.com/what-is-social-crm/

Some reading assignments for you:

Share your favorite articles on social CRM with us and we’ll share them with our network! We’ll see you on February 21!

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Posted in Social CRM

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