Social Media Club LA Kicks Off 2015

CraftsmanBarSocial Media Club Los Angeles kicked off the year with networking, drink pouring, and a photo booth at Santa Monica’s beach-side bar, The Crafstman (@TheCraftsman_LA). The laid-back den was the perfect backdrop for SMCLA’s happy hour, and the event was a great way to greet potential members and welcome back current members as the group gears up for an another exciting year.



Newly elected SMCLA President AJ Feuerman introduced the 2015 Board of Directors and set the tone for the year. Madeline Wright took the microphone with a call for sponsors to support SMCLA’s many programs throughout the year. Membership Chair Michel’le Roddy took the microphone to encourage those passionate about the world of social media to join the group. SMCLA hosts panels monthly as one way to dive deeper into the world of PR. Tie that in with interactive events and numerous networking opportunities, the benefits to joining are endless. For more information on joining SMCLA email us at

SAVE THE DATE: Our next event “The Power of the People – Why Real Time Social Media is King during Awards Season” is taking place February 17 at 6:30 p.m. Follow us at @SMC_LA or “Like” us on Facebook for more details.


Join SMCLA’s Food Drive to Support Los Angeles Regional Food Bank and Receive a FREE Ticket to Our Raffle!

SMCLA Food Drive2Already have tickets to SMCLA’s MEET THE FOODIES Holiday Party this Tuesday, Dec. 17? Great!!

We invite you to bring one (or more!) container of non-perishable food or personal-care items to contribute to SMCLA’s Food Drive for the Los Angeles Regional Food Bank. If you forget, we’ll add any check you’d like to contribute to our LA Food Bank Fund Drive. Either way, you’ll receive a FREE ticket for our spectacular Holiday Party raffle!

And, if you don’t have your holiday party tix, why not? Here’s more details and an RSVP link.

In this season of giving, please join us in our efforts to help less fortunate neighbors. Los Angeles Regional Food Bank is a 501(c)(3) private nonprofit organization.

Here are some of the non-perishable items you can drop in the Food Bank donation box at SMCLA’s Holiday Party:

  • canned protein such as tuna, sardines, stews and soups
  • peanut butter & jelly
  • canned fruits & vegetables
  • fruit juices
  • staples such as beans, rice, pasta
  • personal care items, including lotion, deodorant, toothpaste

Need to Pick Up Your Item on the Way to Our Party?

Here’s a convenient Google map of our Holiday Party venue, Cross Campus in Santa Monica – use the Search Nearby feature to locate grocery stores in the neighborhood.

Your Help Is Vitally Important

This is a great chance to make a difference in the Southland community. The food and funds raised will help the Food Bank supply more than 650 charitable agencies (adding up to more than 1,000 sites) that provide food for low-income children, families, senior citizens and individuals in need throughout Los Angeles County. The Food Bank currently provides the equivalent of 830,000 meals every week.

Our help allows the Food Bank to secure and distribute nutritious food, staples and personal-care items to serve more children and families in need. With every $1 we raise, the Food Bank can distribute enough food for 4 meals.

Did We Mention…YOU’RE AMAZING!!

That’s why we work so hard all year to bring you premier social media programming and offer great free gifts to you from our sponsors. You’ve helped us bring a lot of joy to people in need at past holiday parties, and raise awareness on social media for wonderful Los Angeles programs that help the homeless and hungry.

Thank you for your help!

RSVP for SMCLA Networking Summer Mixer – August 20, 2013

SMCLA Summer Networking Mixer
C’mon. Get happy!

Summertime is in full swing! We’re taking advantage of the season by taking a break from our normal programming to do what we love best, getting to know our members better!

Are you looking to learn more about the Los Angeles social media landscape? Want to meet like-minded people? This is the summer mixer event for you! And the best part? It’s free!

DATE:  Tuesday, Aug. 20
TIME:  6:30 – 9 p.m.
LOCATION:  The Garage, 3387 Motor Ave, Los Angeles, CA 90034
TICKETS:  FREE for everyone (21 or older please), but don’t forget to REGISTER to receive your FREE DRINK TICKET

Make sure you RSVP to receive a FREE drink ticket at the door (21 or older please)!

Interested in sponsoring this event or providing a giveaway? Interested in increasing your visibility within LA’s social media community? Let us know! Tweet us at @smc_la!

SMCLA “Social Media for Social Good” panel on April 17

Ever since Social Media changed the digital landscape a decade ago, we have seen an astonishing number of societal developments take place around the globe. Remember the London Riots in 2011? Residents reclaimed their city by using social channels to organize a massive cleanup effort. During Hurricane Sandy, Corey Booker responded to residents in need by tweeting. Now, Mayor Booker continues to use Twitter and Facebook to make a difference in the community he is responsible for.

Screen Shot 2013-03-22 at 3.30.29 PMThe Social Media Club of Los Angeles is proud to host some of the leading non-profit organizations in our community that are using Social Media for Social Good. Mark your calendars for April 17, when experts from the Surfrider Foundation, Invisible People and The Goody Awards talk about using social to engage, educate and activate. Learn from the best about what it takes to manage and grow digital communities. You will discover how to:

  • Engage a community of followers and connect with them on an emotional level
  • Build a significant following in social from the ground up
  • Create content that amplifies your message - @museumofflying – @museumofflying

SMCLA is excited to have the Museum of Flying at Santa Monica Airport as our host for the event. Before and after our panel discussion, guests will have the chance to view the “Now Boarding” exhibit, which highlights the improvements renowned architect Curtis Fentress has planned for LAX. For a preview of the exhibit, check out this VIDEO.

SMCLA is proud to have Pico Party Rents, the party planning and rental company, as a sponsor of April’s “Using Social Media for Social Good” event. Thanks to Pico Party Rents for supplying chairs for our attendees.

This is an evening you will not want to miss! Join us for an interactive discussion, food, cocktails, and eco-friendly, fair trade “swag” from our partners. RSVP today, and we look forward to seeing you on the 17th!

Event Recap: SMCLA B2B Social Media Marketing on March 19

#SMCLA became a trending topic on Twitter for the night, thanks to avid tweeting from attendees!
#SMCLA became a trending topic on Twitter for the night, thanks to avid tweeting from attendees!

What happens when you have digital marketing professionals from leading B2B brands like LinkedIn and Adobe in the same room talking shop? Besides the amplification generated from more than 80 guests in attendance, our event generated thought leadership, insights and an interactive discussion that engaged social media influencers around the globe and trended on Twitter.


Our distinguished B2B panel (l – r): Moderator Eric Schwartzman, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, and Lauren Buchman.
Our distinguished B2B panel (l – r): Moderator Eric Schwartzman, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, and Lauren Buchman.

Last night at Cross Campus LA in Santa Monica, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, Eric Schwartzman, and Lauren Buchman brought their A-game with respect to best practices in B2B social media marketing. We couldn’t have done it without them!

The evening began with a call to action through the SMCLA Twitter feed. The first two guests to retweet a message from the @smc_la account won a gift from our friends at LinkedIn. The fast-fingers awards went to Michelle Magoffin and S.M. McDowell. Enjoy your T-shirts, and well done!

The night’s fast fingers award went to lucky LinkedIn T-shirt winners Michelle Magoffin (@PeevedMichelle) at left and S.M. McDowell (@GothamsGirl).
The night’s fast fingers award went to lucky LinkedIn T-shirt winners Michelle Magoffin (@PeevedMichelle) at left and S.M. McDowell (@GothamsGirl).

Check out the highlights of the panel on Storify, courtesy of SMCLA President Serena Ehrlich (@Serena). Our venues lead, AJ Feuerman (@AmandaJoy), also brought the noise last night on Vine by posting this excellent VIDEO.

Thank you to our venue sponsor Cross Campus LA for consistently providing an idyllic setting for our events. We would also like to thank our audience for providing engaging content through the Pulsoviral wall, Fresh Brothers for their pizza, and Calvin Lee (@mayhemstudios) for the Pretzel Crisps!

Save the Date – April 17!

Save the date now for our next event on April 17 at the Museum of Flying at Santa Monica Airport, where you’ll have the chance to learn how the Surfrider Foundation and the NOH8 Campaign are leveraging social media for social good!

Join us on FacebookLinkedIn and Twitter for the latest information on upcoming programming and other digital developments happening in Los Angeles.