Jan. 31 Speaker Spotlight: Patrick Mahoney of Mogreet

While you may know that mobile is where the new tech waves is hitting, your colleagues may not. Invite them to our Understanding Mobile User and the Future of Mobile Tools event on Tuesday, January 31st! What do you need to know about mobile social? On our blog, we’re highlighting our speakers. Read on…

Learn more about mobile campaigns at mogreet.com

Founded in 2006, Mogreet is a leading mobile marketing platform for the delivery of rich media to mobile devices. If your company is interested in mobile marketing campaigns, the folks at Mogreet combine all of the key elements (MMS, SMS, QR, CRM, the mobile web, etc.) into one integrated platform optimized to improve your mobile marketing ROI.

I’ll admit it, I watch “Pretty Little Liars” and just noticed that Mogreet is the company behind those text messages you get when you sign up to get clues from “A.” (Ask me later who I think “A” is.)

[speaker photo – coming soon!]

Mogreet’s VP of Business Development and Strategy, Patrick Mahoney, will be on-hand to talk about their mobile tool as well as what trends they’ve seen so far with mobile users. Patrick is responsible for strategic partnerships in Media & Entertainment and launching the company’s new online-to-mobile sharing platform, moShare. Patrick manages many of Mogreet’s large Network and Studio partners, including Fox Broadcasting, Red Bull Media House and The Walt Disney company. Prior to joining Mogreet full time in 2011, Patrick served as a long term advisor to the company through his consultancy, Connected Strategic Partners. He founded CSP in 2007 and served as Digital and Distribution consultant to industry leaders and innovators including William Morris Endeavor, Huffington Post, Attention Span Media and Entertainment Studios.

Previously, Patrick worked in business development for Disney/ABC TV’s Digital Media Group, where he was involved in digital licensing and distribution of network shows. Patrick was involved with the development of many of the first mobile initiatives for the network including the first mobile games of Desperate Housewives and Lost, the fist mobile WAP site for the Oscars, and the first on-air SMS campaign for Dancing with the Stars.

It looks like we’ll have plenty to talk about at our event on January 31. Do you have questions for Patrick or our other panelists? You can email them to us at socialmediaclubLA-at-gmail-dot-com or tweet us at @SMC_LA.

I’m sending my questions for Patrick to the Program Team; I can’t guarantee that they’ll ask him as I know they’ve got their own questions. Here are a few of mine:

  • I think “A” is a combination of characters including Mona and Noah. Am I right?
  • How many more seasons do you think “Pretty Little Liars” will last? (I’ll take this off-site.)
  • Can you give us examples on how Mogreet intends to help healthcare companies with their mobile campaigns? What sort of healthcare campaigns do you think would benefit from Mogreet – is it cancer awareness, diabetes prevention, …?
  • In the real estate vertical, how are you going to differentiate yourself from an ‘established’ app like Redfin’s?
  • Do you see an opportunity with B2B companies using mobile marketing? If so, how?

Well, if you’re interested in mobile marketing – front-end and back-end, stop by our January 31 event at the ING DIRECT Cafe in Westwood. RSVP here and we’ll see you soon!


SMCLA July 26 Event: Understanding the Power of Geolocation Tools

Or… as my clients might ask “What the hell is geo-location?”

My clients often ask this question, “What’s so great about Foursquare [or other geo-location service]?” It usually is followed up with “Why do I need to be on <insert geo-location service>?” and “What do I do with it?”

It depends on what your target market/audience is doing with their smartphones. They’re using Foursquare, YP.com, Yelp, and Gowalla to check-in (telling their friends where they are) and looking for tips and advice about where they’re at. Recently, I was on the Big Island of Hawaii and checked in on both Foursquare and Yelp. I looked for Check-in Specials on Foursquare and tips on what to eat on Yelp.

Not only do these geo-locations services have the power of sharing user reviews and tips, some of these services have a program of daily or weekly deals from local, regional and national businesses!

In fact, YP.com is introducing a new service called “Deal of the Day.” Sign up now and get a $5 credit toward your first deal purchase!

If you’re a business, entrepreneur, consumer, blogger, normal person, or all of the above, our next SMCLA panel is going to be quite helpful. Bring your questions with you. If you’re hesitant about partnering with a geo-location service, we’ll be here to help answer those technical questions. If you’re interested in DIY geo-location specials but your executive team is leery about going solo, bring them with you!

RSVP here on Eventbrite: http://geosmcla.eventbrite.com/

When: Tues, July 26 from 6:30pm – 10:00pm

Where: Glow Bar at the Marina del Rey Marriott

Event Cost: Free

Parking: Valet parking $8 with validation

We’ll be live-tweeting from the event so be sure to follow us on Twitter and check the hashtag #smcla!

Our friends at YP.com are generously sponsoring this event, along with Glow Bar at the Marina del Rey Marriott.

Don’t forget to sign up as an official member of Social Media Club – either as a student ($25/year) or regular member ($100/year). Your fees help us build out our local chapter SMCLA and bring great panels and terrific locations to you.

Glow Bar - Marina del Rey Marriott


Games Go Social: Discussion Recap

Also floored by all the information about gaming shared last night.
Flattened by last night's info-overload.

The ubiquity of pink cows: How Facebook and iPhone are changing the way we play.

Just as the Internet has transformed how we watch movies, read books, and listen to music, social media, led by Facebook and iPhone, are changing the way we play games. How has the gaming industry responded to our new recreational habits? To answer this question, SMC-LA invited Girl Gamer co-founder Mike Prasad to chair “Games go social” a panel discussion exploring the impact of social media on the development and marketing of PC and console games.

Some background about the gaming industry

  • Market size: estimated between $46 and $65 billion in 2010.
  • Demographics are changing, led by strong growth in casual gaming.
  • Online and mobile sectors are developing and shaping business strategy.
  • Distribution channels are moving away from brick-and-mortar operations to digital downloads.
  • 50% of game players are on Facebook.

Building community: Facebook & traditional computer games

Prasad opened the discussion by asking how console and computer game developers are using social media to build and strengthen communities. Aaron Kaufman, community manager for Command and Conquer, said he uses Facebook to connect with loyal, if not hard-core, gamers.

“Message boards are scary,” he said, “and do not represent the actual user population.” In two months, Kaufman created a 20,000-person fan base on Facebook, and is now able to connect with more gamers, more reliably.

Quin Banks said that Tarver Games is using Facebook to help gamers of “Ghost Attack” play with friends and to prolong the experience. Since this game is intended as a television pilot, it also creates excitement and connection to characters.

What makes a game social?

The stereotypical social game is free, small, and everlasting, but, according to all the panelists, bragging rights are also strong motivators. (Think about how proud someone is to inform you that they have 12 pink cows while you are still trying to figure out how to play Farmville.)

Giving users the opportunity to create and share content, a key part of World of Warcraft’s success, also builds community. In addition, Josh Hartwell, CEO of GoSub60 Games, suggested allowing users to customize a game’s presentation thereby creating a personal experience. Again, this provides opportunities to showoff that can increase motivation to play and share.

Games go mainstream

When iPhone made Facebook mobile, games became portable. It set the stage for Farmville and other casual games (like solitaire and word games) to infiltrate the general public. These games replace crossword puzzle books and mad-libs.

“They are filler,” Banks added. “We play them on our phones while waiting in line at the grocery store. The games are secondary.”


Hartwell echoed Banks’ statement when he said that gaming is a service. As a service, a game developer must think about the ongoing, long-term dialogue with a growing, and diverse, set of players. Strategically, the gamer and the developer are partners and that relationship needs to be nurtured.

Social media makes building this relationship easier, but requires forethought. Your users are your revenue base, and making money is necessary. Revenue models need to fair, non-exploitive, and successful. When Prasad asked if anyone was doing it right, the panel had a hard time citing any good examples.

Everyone is still climbing that learning curve.

The challenge for gaming companies in the age of social media: Make long-term commitments with gamers by sustaining (developing) interactive and collaborative communities that generate revenue.

* According to Business Week, PricewaterhouseCoopers predicted $46.5 billion in 2006 and Reportlinker estimated 8.9% growth annually, totaling $76 billion in 2013.

Meeting Announced: Brand Building via Social Media

We’re pleased to announce our next meeting where we explore “Brand Building via Social Media”  on March 31st, 2009 7:00pm to 9:00pm

For our March event, we will hear from an awesome panel of people who have successfully used social media to help build their brands. Learn about best practices, how to build strategy and what tactical implimentation might entail.

We’ll answer these question and more:

  • Where have brands been successful in using the social web to build their brand online?
  • What are some approaches that don’t work?
  • Do people still pay attention to advertising online?
  • What are some more advanced ways to go beyond these basic tactics for social media brand management?
  • How does a larger brand use social media to manage their reputation?  deal with a crisis?  solicit product feedback?
  • Is it different for smaller brands?
  • How do we address granularity and fragmentation of online audiences?

Our Panelsts:

Babette Pepaj: Founder, BakeSpace, Inc. BakeSpace.com
Anne Please: Cisco Systems
Rob Frankel: www.robfrankel.com

(additional panelists TBA)

Save the Date: March 31st, 2009 7:00pm to 9:00pm

Sponsor Love <3:

Shearaton Universal

Big thanks to the fabulous Sheraton Universal City Hotel for providing an amazing venue, this place is posh!

Sheraton Universal Hotel
333 Universal Hollywood Drive
Universal City, CA 91608
Phone: (818) 980-1212