Jan. 31 Speaker Spotlight: Patrick Mahoney of Mogreet

While you may know that mobile is where the new tech waves is hitting, your colleagues may not. Invite them to our Understanding Mobile User and the Future of Mobile Tools event on Tuesday, January 31st! What do you need to know about mobile social? On our blog, we’re highlighting our speakers. Read on…

Learn more about mobile campaigns at mogreet.com

Founded in 2006, Mogreet is a leading mobile marketing platform for the delivery of rich media to mobile devices. If your company is interested in mobile marketing campaigns, the folks at Mogreet combine all of the key elements (MMS, SMS, QR, CRM, the mobile web, etc.) into one integrated platform optimized to improve your mobile marketing ROI.

I’ll admit it, I watch “Pretty Little Liars” and just noticed that Mogreet is the company behind those text messages you get when you sign up to get clues from “A.” (Ask me later who I think “A” is.)

[speaker photo – coming soon!]

Mogreet’s VP of Business Development and Strategy, Patrick Mahoney, will be on-hand to talk about their mobile tool as well as what trends they’ve seen so far with mobile users. Patrick is responsible for strategic partnerships in Media & Entertainment and launching the company’s new online-to-mobile sharing platform, moShare. Patrick manages many of Mogreet’s large Network and Studio partners, including Fox Broadcasting, Red Bull Media House and The Walt Disney company. Prior to joining Mogreet full time in 2011, Patrick served as a long term advisor to the company through his consultancy, Connected Strategic Partners. He founded CSP in 2007 and served as Digital and Distribution consultant to industry leaders and innovators including William Morris Endeavor, Huffington Post, Attention Span Media and Entertainment Studios.

Previously, Patrick worked in business development for Disney/ABC TV’s Digital Media Group, where he was involved in digital licensing and distribution of network shows. Patrick was involved with the development of many of the first mobile initiatives for the network including the first mobile games of Desperate Housewives and Lost, the fist mobile WAP site for the Oscars, and the first on-air SMS campaign for Dancing with the Stars.

It looks like we’ll have plenty to talk about at our event on January 31. Do you have questions for Patrick or our other panelists? You can email them to us at socialmediaclubLA-at-gmail-dot-com or tweet us at @SMC_LA.

I’m sending my questions for Patrick to the Program Team; I can’t guarantee that they’ll ask him as I know they’ve got their own questions. Here are a few of mine:

  • I think “A” is a combination of characters including Mona and Noah. Am I right?
  • How many more seasons do you think “Pretty Little Liars” will last? (I’ll take this off-site.)
  • Can you give us examples on how Mogreet intends to help healthcare companies with their mobile campaigns? What sort of healthcare campaigns do you think would benefit from Mogreet – is it cancer awareness, diabetes prevention, …?
  • In the real estate vertical, how are you going to differentiate yourself from an ‘established’ app like Redfin’s?
  • Do you see an opportunity with B2B companies using mobile marketing? If so, how?

Well, if you’re interested in mobile marketing – front-end and back-end, stop by our January 31 event at the ING DIRECT Cafe in Westwood. RSVP here and we’ll see you soon!


Jan. 31 Speaker Spotlight: Tim Street of mDialog

Tap our event info into your smartphone and we’ll see you on Tuesday January 31 at ING DIRECT Cafe in Westwood (West LA). This is our first event of the new year– we hope you’ll make it out here! Not sure who’s speaking? Lucky for you, we’ve got some info for you here. Read on and learn more about Tim Street, V.P. Mobile Apps for mDialog and one of our panelists for this month’s event.

Learn more about mobile real-time video streaming at mdialog.com

The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device level ad frequency capping.

Tim Street of mDialog
Follow Tim Street at @1timstreet

By day, Tim is a VP at mDialog. By night, he’s co-hosting This Week in Media. Somewhere in the middle, Tim’s also creating, directing and producing viral videos, speaking at conferences and tweeting. His online videos have totaled more than 40M downloads – that’s not an easy feat. Tim’s speaking credits include Blog World, ComicCon, Digital Hollywood, Inbound Marketing Summit, LATV Fest, NATPE, NAB, New Media Expo, Mac World, Podcast Academy, SXSW, Vloggercon and other local and national events. Tim has produced short and long form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. In 2009, Tim was inducted into the International Academy of Web Television and currently sits on the board of directors. Tim blogs at 1TimStreet.com and consults with agencies, brands, marketers, media buyers, companies, producers and individuals who wish to reach an audience on the Internet and mobile connected devices.

That said, what questions are you interested in asking Tim? You can ask him directly at our mobile tools and users panel on January 31 or email us at socialmediaclubLA*at*gmail*dot*com or tweet us at @SMC_LA. RSVP for the event here: mobilesmcla.eventbrite.com/

Here are a few questions I’ll be sending along to our moderator:

  • While the thought of having a livestream in my pants (or my smartphone) sounds good, have content producers and telecom companies come to an understanding on the amount of bandwidth needed for streaming into millions of “handsets”? Where does this leave consumers with less than average space on their phones or tablets?
  • Does Tim have some numbers on the rate of commercial consumption on mobile tv versus traditional tv?
  • Can users skip the commercials on their mobile device or are they locked in?
  • What sort of tv commercials have worked well with mDialog’s platform?

If you’ve got more questions to ask Tim, bring them along with you on Tuesday, January 31! I’ll see you there.

RSVP Today! Understanding the Mobile User and Future of Mobile Tools

Join us for the first Social Media Club L.A. event and panel of 2012!
We are excited to announce that David Teichner, CEO of the mobile couponing app, Yowza (co-created by actor/entrepreneur Greg Grunberg of “Heroes,”) will be joining Patrick Mahoney, VP of Strategy & Business Development from the mobile CRM solution,  Mogreet and Tim Street, VP of Mobile Video from the “smart stream solution,” mDialog, for our first SMCLA panel of the year.  The will be telling us about the hottest trends, tools, apps and advertising in the mobile space.
We hope you can attend to learn how you can tap into the latest mobile trends to maximize your social programs!
Our event will be hosted at ING DIRECT Cafe
11175 Santa Monica Blvd, Los Angeles, CA 90025
Networking starts at 6 pm
Program begins (traffic permitting!):  7:30-8:30
Post-panel networking: 9 pm
Click here to RSVP now!  Oh and tell a friend!
To learn more about Social Media Club Los Angeles, please go to www.socialmediaclub.la
For more information about Social Media Club or to become a member, visit www.socialmediaclub.org

Call for Speakers: Mobile Social!

It’s time! Save this date: Tuesday January 31st – we’re having our first SMCLA event of the year. The focus: mobile social trends and tools.

source: http://zackmorriscellphone.wordpress.com/

We’re looking for speakers for this panel as well as for our future panels. Nominate someone or yourself – let us know what your specialty is. We can always use new speakers as well as veteran pros.

Email us at socialmediaclubLA^AT^gmail*dot*com.

Date: Tuesday, January 31st
Time: 6:30PM – 9:30PM
Where: ING DIRECT Cafe, Westwood, CA

Stay tuned! More details to come.