January 2017 Happy Hour & Networking!

Social Media Club LA ended 2016 with a fabulous celebration — now, please join us as we welcome new members, new friends and a new Board of Directors with a happy hour to kick off the new year!

RSVP NOW! –> http://bit.ly/2jcivjL

Spice Affair front entranceWe’ll be back with our regularly scheduled programming soon but for now, let’s do what we do best: get SOCIAL! On Tuesday, January 17, meet us at Spice Affair for drink specials and networking! Because who doesn’t need to start the professional New Year off right with some cocktails and meeting your next potential job.

We want to see faces old and new, and hear about your predictions, goals and challenges for 2017. Don’t forget to bring your business cards — you never know who you’ll meet at an SMCLA mixer! Networking can be fun and we know how to make it that way. Come ready to consume and ready to meet’n’greet. Find your next opportunity at this event and make 2017 a year worth remembering!

We can’t wait to see you!

RSVP for SMCLA Networking Summer Mixer – August 20, 2013

SMCLA Summer Networking Mixer
C’mon. Get happy!

Summertime is in full swing! We’re taking advantage of the season by taking a break from our normal programming to do what we love best, getting to know our members better!

Are you looking to learn more about the Los Angeles social media landscape? Want to meet like-minded people? This is the summer mixer event for you! And the best part? It’s free!

DATE:  Tuesday, Aug. 20
TIME:  6:30 – 9 p.m.
LOCATION:  The Garage, 3387 Motor Ave, Los Angeles, CA 90034
TICKETS:  FREE for everyone (21 or older please), but don’t forget to REGISTER to receive your FREE DRINK TICKET
REGISTRATION: http://smclasummermixer-estw.eventbrite.com/

Make sure you RSVP to receive a FREE drink ticket at the door (21 or older please)!

Interested in sponsoring this event or providing a giveaway? Interested in increasing your visibility within LA’s social media community? Let us know! Tweet us at @smc_la!

RSVP for Everything You Need to Know for Location-based Marketing and Social Media – July 23

SMCLA-July2013-Location-SMBy year’s end, the number of mobile phones is predicted to equal the population of planet Earth. Location-based marketing and social media outreach is the hot topic in engagement – so, where are you at with geolocation?

Learn more about reaching your target audiences where they live, work and play on Tuesday, July 23, when SMCLA presents a panel discussion with leading experts Myles Sutherland of ESRI; Patrice Anderson from Coffee Bean & Tea Leaf; and Rob Reed with location-based tech start-up MomentFeed.

PANEL: “Everything You Need to Know for Location-based Marketing and Social Media”
WHEN: Tuesday, July 23
TIME: 6:30 – 9 p.m.
LOCATION: Golin Harris, 601 W. 5th Street, # 400, Los Angeles, Calif.
PARKING: Available at Pershing Square Garage and other nearby garages
RSVP: http://smclalocationbasedservices.eventbrite.com/

Big Ups to Our Sponsors!

SMCLA would like to thank Golin Harris Los Angeles for the generous donation of their offices for this event.

WIX has kindly donated a premium membership to give away to one lucky SMCLA raffle winner.

You know SMCLA, there’ll be tasty vittles waiting for you, drinks on us, and plenty of networking and socializing. So, navigate on over to Golin Harris’ DTLA offices and join us for the latest in geolocation marketing.

And, don’t forget to RSVP: http://smclalocationbasedservices.eventbrite.com/

B2B Social Media Marketing on March 19

Digital media channels often highlight case studies and thought leadership with respect to consumer (B2C) social media, but often ignore business-to-business (B2B). And it’s unfortunate, because the enterprise and B2B market is one of the faster growing segments in the economy.

So, what’s different if you’re selling to other businesses? SMCLA’s next event will focus on social media strategy and best practices when your target is a CEO, a VP of Marketing, an IT Director, someone in HR, etc.  Think this doesn’t apply to you? Think again. Whether you work at an agency, as a consultant, a channel marketing manager, on a business development team, handle sales for enterprise (small – mid-size and even SOHO), or are an HR manager, this event is for you!

SMCLA B2B Panel. Image by AJ Feuerman.We have assembled a panel of experts in the B2B world, including Rachel Luxemburg, Principal Strategist at Adobe, Stephen Gundee, Enterprise Relationship Manager at LinkedIn, Erick Brownstein, EVP for Marketing at YTM, Lauren Buchman, marketing consultant specializing in channel marketing, and our moderator,  Eric Schwartzman, co-author of Social Marketing to the Business Consumer.

Join us on March 19 at Cross Campus LA for an evening of networking, food, drinks, and an interactive conversation that will focus on how major brands in the B2B space use social media to drive, engage and interact with their clients and prospects. This is your opportunity to engage thought leaders in a growing segment of the digital industry.  We look forward to seeing you there!

Meet our panelists:

SMCLA B2B Panel_Erick Brownstein
Erick Brownstein

Erick Brownstein is a new media entrepreneur with a focus on the explosive world of online video. Having worked on the client and the agency side, Erick’s experience ranges from advising the CEOs of multibillion-dollar companies to directing international environmental and human rights campaigns. He is an advocate for class clowns and unschooling papa who believes that grades take the fun out of failing.

Follow Erick on Twitter @ErickB, and you can connect with him on LinkedIn.

SMCLA B2B Panel_Rachel Luxemburg
Rachel Luxemburg

Rachel Luxemburg, Principal Strategist, Community & Social Media, leads the Community Center of Excellence at Adobe, tasked with providing strategic direction for influencer, advocate, and community programs across Adobe. She holds a B.A. from Vassar College and an MBA from the University of San Francisco.

You can find Rachel on Twitter @rlux.


Stephen Gundee is a Senior Relationship Manager for LinkedIn. His primary responsibility is to consult with some of LinkedIn’s largest clients in an effort to help reshape their talent and employment brand strategies. He has been an employee of LinkedIn since August of 2010; during that time he has seen LinkedIn balloon from 750 employees to 3,500 employees worldwide. He is a new Southern California resident, having moved from Chicago in May of 2012, with his wife Cari and son Calvin.

Connect with Stephen on Twitter @StephenGundee and check out the official LinkedIn blog

Lauren Buchman - @LaurenJBuchman
Lauren Buchman

Lauren Buchman is the founder of Yellow Bike Marketing. She has worked for ad agencies for the better part of a decade. She launched the first social media campaigns for channel marketing efforts at 3form, McAfee, and Microsoft. Connect with Lauren on Twitter @LaurenJBuchman.


Moderator: Eric Schwartzman

Eric Schwartzman
Eric Schwartzman – @ericschwartzman

Best-selling coauthor of Social Marketing to the Business Customer, Eric Schwartzman specializes in a vast array of communications and social media policy development. He is the technology entrepreneur behind iPressroom, a start-up he founded that develops a proprietary software service for managing external communications. He also offers live and online social media training programs. Today, he is a senior communications consultant to various businesses, nonprofits and government agencies. Past clients include Pussycat Dolls, Britney Spears World Tour, The Salt Lake Olympics, Cirque du Soleil, Lucasfilm and others. Eric was previously director of promotions at Rogers & Cowan  and VP of marketing at Laser Storm. Eric also founded the Digital Impact Conference and has been producing the award-winning podcast “On the Record…Online” (@ontherecord).

Event recap: SMCLA Online Dating Panel – Feb. 26, 2013

February's fabulous panelists (l - r): Jennifer Kelton, Julie Spira, Scott Lewallen and moderator Debra Eckerling.
February’s fabulous panelists (l – r): Jennifer Kelton, Julie Spira, Scott Lewallen and moderator Debra Eckerling.

What happens when you place a slew of dating experts in the same room with LA’s finest social media crowd?

You get a fun night of shared lessons learned, plenty of laughter, and a host of useful advice for business and pleasure. Such was the case on Tuesday, Feb. 26, in Santa Monica at SMCLA’s first panel of 2013.

The evening began with a bunch of giveaways:

The iPhone case went to two-time winner Gina Stewart.

Perils of Cyber-Dating swag bag generously donated by speaker Julie Spira was won by Ariel Rainey.

Some of the lucky winners at our Feb. "Social Media & Dating Online" event.
Some of the lucky winners at our Feb. “Social Media & Dating Online” event.

And the book Data, A Love Story by Amy Webb went to Manshu Agarwal, Warner Boutin, D. Scott Eads, Debra Eckerling, Ross Felix, Max Kramer, Jessica Marquez, Cristina Morara, Scott Santos, Sanjit Singh, John Skorick, and Gina Stewart.

Winning! You bet SMCLA attendees are winners - these are some of the lucky winners of "Data, A Love Story."
Winning! You bet SMCLA attendees are winners – these are some of the lucky winners of “Data, A Love Story.”

Catch the highlights of the event on Storify (via @Serena).

Gourmandise made sure we had plenty of freshly baked, out-of-this-world chocolate chip cookies.
Gourmandise made sure we had plenty of freshly baked, out-of-this-world chocolate chip cookies.

Thanks to all who attended the event and to our generous sponsors General Assembly (@GA_LA) for hosting, The Gourmandise School of Sweets and Savories and Calvin Lee (@mayhemstudios) for the delicious cookies and pretzel crisps.

Tremendous thanks to the social networking innovators on our panel for generously sharing their expertise: Julie Spira (@JulieSpira), Scott Lewallen (@ScottLewallen), and Jennifer Kelton (@BadOnlineDates), and to our terrific moderator Debra Eckerling (@WriteOnOnline)!

Have any great photos from the night? Share them on our SMCLA group on Facebook!

Connect with us on all your favorite social networks and mark your calendar now for our next event on Tuesday, March 19, at Cross Campus in Santa Monica. We’ll dive into B2B and social media with a panel of experts ready to help you up your brand-building game with lead generation, joint ventures and lots more!