Pinterest is All About Powerful Images: Learn How to Use the Platform.

September is a beautiful month and what platform does beauty like Pinterest? Come learn about the highly visual social media platform and join SMCLA at the newest General Assembly in Santa Monica. (tip: this isn’t the usual spot we meet)

Facebook keeps us connected with friends. Twitter gives us real time news. But Pinterest has the potential to turn our digital dreams into reality. From Place Pins to Promoted Pins, Pinterest has become so much more than just a virtual corkboard. It’s a place to bookmark your favorite outfits, plan your wedding, map out future trips, and even do your shopping. So why are some brands nailing it while others aren’t? What makes this platform such a strong but often missed opportunity for brands? We’ll explore the ins-and-outs of the tool with experts – from marketers focused on actively selling their client’s products to content creators creating their personal brand.


  • Anne Hogan, Digital Manager/Digital Platform Council Pinterest Lead at GOLIN
  • Meredith Rodriguez, Los Angeles Partner Manager at Pinterest
  • More coming soon!


We rely on your tickets, donations, and sponsorships to keep our events costs at a minimum. If you are interested in sponsoring an event, or have any other questions, please contact us at Want to learn more about SMCLA? Check out our new website, follow us on Twitter and via our hashtag, #SMCLA, or join the conversation on our Facebook page.

RSVP for SMCLA’s Holiday Celebration on 12/15

It’s our favorite time of year. The time we get to reflect on all of the amazing people in the Los Angeles community that we’ve had the pleasure to meet and connect with in person– and on social media, naturally. If we haven’t met you yet and for some reason you’re not following us on your favorite social network, don’t miss this chance to connect!

Please join us at our SMCLA Holiday celebration for a night of friends, food, drinks, fantastic fun, and giving back. Until December 1st, you can get tickets for $10.

Date: December 15, 2014
Time: From 6:30pm – 9:00pm
Location: General Assembly in Santa Monica

We’re also partnering with Friends and Helpers, a local charity that provides support and encouragement for the adults, teens and children, trying to help themselves out of a violent, hurtful situation. We will give everyone who walks in the door a raffle ticket but if you bring one of these items, you will get TWO MORE in addition to our deepest gratitude for helping us make a difference. (Please note the items are listed below are in order of priority.)

  • Gift cards – Grocery stores, CVS, Target, restaurants
  • Diapers
  • Toys for all ages
  • Teen Items (jewelry, perfume, fun accessories)


Fashion and Social Media Collide in SMCLA’s October Event

Darling, you look mahhhvelous!

In the middle of LA’s Fashion Week, Social Media Club Los Angeles is dressing to the nines and showing off our sense of style as we present a must-attend event: Beyond Fashion: How Brands are Building Community and Sales.”

Fashion brands are leading the social media revolution. From creating entire stores on Pinterest to revealing their newest lines on Snapchat; whether it’s engaging customers on Twitter or offering full wardrobe tips on Instagram, companies are turning to social media to define style. Utilizing a wide variety of digital tools, fashion brands are changing the way companies reach consumers.

Sponsored by Dogtown Coffee and Icebox Water, SMCLA’s fashion forward panel takes place on Tuesday, October 21, at 6:30pm at General Assembly, 1520 2nd St., Santa Monica, CA 90401

GA logo

For tickets, visit:

Meet and mingle beforehand and then stick around after the panel for networking with many of LA’s top social media minds.

Kristi Marquez @shoedazzle
Kristi Marquez brings over eight years of social media experience to ShoeDazzle. As Director of Social Media at ShoeDazzle, Kristi oversees the strategy, branding, growth, and engagement for the company’s millions of fans across Facebook, Twitter, Instagram, Pinterest and YouTube. In addition to overseeing all social media platforms, she supervises the brand ambassador program, Stiletto Society. Prior to her role at ShoeDazzle, Kristi served as a Senior Account Manager and Social Media Strategist at one of the top-ranked U.S. public relations firms, O’Donnell Agency. Kristi’s digital experience spans across multiple industries, with accounts such as Red Bull, retail
brands, film and entertainment clients, and a nationally ranked video game. She has also worked in both online reputation management and digital content marketing. Kristi holds a BA from Florida State University in Communication. When she is not training for marathons, she spends her free time on set assisting in wardrobe styling and costuming.

Laura Knapp @LauraKnapp
Laura Knapp founded Social Spotlight Media in 2012, a digital marketing and media relations agency, with a focus on lifestyle consumer brands. It was recently acquired by Social Reality, Inc., an Internet advertising and platform technology company that provides tools to automate digital advertising marketing.

Before launching the Los Angeles-based agency, Laura spent nearly a decade at global public relations and marketing agency Fleishman-Hillard in both New York and Los Angeles as part of digital marketing and online influencer teams.

Combining her big agency experience and her passion for working with lifestyle brands, Laura and the entire Social Spotlight Media team have been responsible for the strategy and execution of digital and social media campaigns utilizing a strategic cross-channel approach. Together they have well over a decade of experience working with brands big and small including Tommy Hilfiger, Reebok, De Beers, AT&T, Robert Graham, Sara Haley Fitness, Charming Charlie, iRobot, Urology of Indiana, Ruze Shoes and many more. Aside from their professional work, the team participates and belongs to the Social Media Advisory Council for the Fashion Institute of Design & Merchandising.

John Tomich
Founded in 2003, Onestop is a full-spectrum e-commerce partner whose integrated technology, design, marketing, imaging, customer service, and warehouse facility is located right here in Los Angeles. Their prestigious client list includes Juicy Couture, Rag & Bone, Seven For All Mankind, Lulu Lemon, Paul Frank, Paide Denim and more. In his role as Onestop’s Chief Executive Officer, John Tomich is responsible for successfully guiding the company’s continued growth and product innovation. Prior to Onestop, John was a Senior Associate at Shelter Capital Partners, a Los Angeles-based $200M venture capital fund, focused on investments in technology and technology-enabled companies in the Southern California area at all stages of development, principally in the media, wireless/communication, enterprise software, and semiconductor industries. At Shelter, John was involved in sourcing and screening potential investments, as well as providing financial analysis, market research and due diligence support. Prior to joining Shelter, John worked as Vice President, Client Services for iXL, a leading Internet services company which provided Internet strategy consulting and comprehensive Internet-based solutions to Fortune 1000 companies and other corporate users of information technology. After a series of acquisitions, it is now part of the Razorfish agency, owned by Publicis Groupe. At iXL, John led strategic e-commerce development initiatives for key clients including Sony Electronics, General Electric, Kawasaki & Warner Bros. Previously, John was a partner in Spin Cycle Interactive, a multi-media and Interactive Television developer, which was acquired by iXL. John earned a bachelor’s degree in Finance, with an emphasis in Russian Language, from Loyola Marymount University in Los Angeles.

Tara Gardiner @GardinerConnect
Gardiner Connections is founded by Tara Gardiner who has worked in numerous sales and marketing industries for the past 12 years. Her in-depth experience ranges from small businesses to Fortune 500 companies, including those in the architectural and design community, fashion industry, pet industry, non-profits and with technical and specialty products. Gardiner earned a Bachelor’s of Arts in Marketing from Michigan State University and has studied at the University of London in England, Scotland and Ireland. Currently based in Los Angeles, California, Gardiner Connections services clients throughout the United States.

Introducing Social Media Club Los Angeles’ 2014 Board of Directors!

On January 7th, the members of Social Media Club Los Angeles (SMCLA) elected 22 officers to its Board of Directors for the 2014 term.

Social Media Club Los Angeles strives to produce monthly programming that educates, engages and energizes the Los Angeles area social media community. 2013 was an incredible year for our organization both in terms of programming and community involvement.  It was the first year we had a formal board of directors and we were able to lay the groundwork necessary to produce an ongoing range of social programs to meet the changing needs of our community members.

It has been an honor serving as SMCLA’s President and excited to continue on overseeing membership for both the national board and our own chapter’s. I am so proud of the accomplishments of our 2013 board, and look forward to surpassing their success in 2014 with a profoundly skilled team lead by my friend and social media expert, Madeline Wright.

Introducing the SMCLA 2014 Board of Directors.
Introducing the SMCLA 2014 board!

Introducing the 2014 Social Media Club Los Angeles Board of Directors team leads:

President                                           Madeline Wright
Programs Lead                                  AJ Feuerman
Communications Lead                        Victor Garcia
Membership Lead                              Serena Ehrlich
Venues Lead                                     Ross Felix
Sponsor Lead                                    Debra Dilger

And our Board of Director committee members:

Programs                                         Nicole DeRuiter
Programs                                         Stephen Harvey
Programs                                         William Zalokar
Communications                               Keith Pillow
Communications                               Justin Simon
Communications                               Clement J Bryant
Facebook Comm Manager                Jeremy Pepper
Membership                                     Nancy Tovar Huxen
Membership                                     Clint Schaff
Membership                                     Michel’le Roddy
Venues                                            Samantha Hosenkamp
Venues                                            Nick LaBran
Venues                                            Ross Prout
Sponsorship                                    Charles Miller
Sponsorship                                    Lindsay Tredent Mauch
Sponsorship                                    Ariel Rainey

Of course it doesn’t end there. We are always looking to expand the family tree. If you’re interested in volunteering with the board or at an event, click here to let us know!

Join us at our happy hour, Jan 21, at The Craftsman, in Santa Monica.
Join us at our happy hour, Jan 21, at The Craftsman, in Santa Monica.

And it wouldn’t be a new year’s celebration without cocktails! Please join the new board as the first chapter event of the year – a happy hour! The event will be at The Craftsman on January 21 from 6:30-9 PM.  We’re taking a break from our normal programming to do what we love best: get to know our members better. Bring your best handshake, smile, schmoozy opening line and business cards. Expect to hear some breaking news about the upcoming programming year as well as exciting new opportunities for members. The first 50 people to RSVP receive a free drink ticket so sign up today!

Job Op: FT/PT Social Media Marketing Associate at Ghost Post

If you are so into branding via social media channels that it’s scary then our lively friends at Ghost Post may have just the opportunity for you! Check out the description and how to apply and see you on the other side (good luck)!

About Ghost Post

ghostpost logo

We are a boutique social media agency in Santa Monica that is looking for an amazing, enthusiastic, fun and die-hard entry level Social Media Marketing Associate.


The ideal candidate is driven by a passion for technology, social media and marketing. He/she should enjoy working in digital advertising, planning/creating and attending events, writing, social strategy and be genuinely enthusiastic about social media. Candidate must be self-motivated and highly organized with 2-5 years first-hand experience at an interactive, marketing or PR agency or have significant experience in working with and representing brands using social media.


– Monitor/ Write updates to social media pages (Facebook, Twitter, G+, Blog and more).
– Foster community engagement and build relationships within social communities.
– Participate in special projects, or other duties as assigned.
– Attendance to community social media events.
– Planning and creating internal social media events.
– Ensure that community questions are addressed in a timely manner.
– Help run promotions, contests, and sweepstakes.


– Bachelors or equivalent in Marketing, Advertising, Arts, or Communications.
– Knowledge and proven success in social media and content marketing strategy.
– Excellent writing skills and impeccable grammar.
– Experience in working with a creative team.
– Strong communication and marketing skills.
– Must be available to participate in events outside office hours.
– Organized, discreet, detail-oriented.
– Must have experience in blog publishing (Tumblr, WordPress, etc.).
– Experience copy-editing your own work.
– Experience with Photoshop or other photo editing software is a plus.
– Must work well under pressure and be able to multitask.
– Willing to get ICED in office, likely on semi annual basis.


1) Full Time: Compensation based upon experience 40+ hours per week
2) Part Time: 10 – 20+ hours per week with full time potential

To Apply

Reply to demi [at] with your Resume.
Include links to your Social Media pages.
Include links to any Social Media brands you’ve worked on.
Include a few sentences about yourself.

Did you land this position? Let us know!