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RSVP Today! Understanding the Mobile User and Future of Mobile Tools

Jan17
2012 1 Comment Written by Social Media Club LA
Join us for the first Social Media Club L.A. event and panel of 2012!
We are excited to announce that David Teichner, CEO of the mobile couponing app, Yowza (co-created by actor/entrepreneur Greg Grunberg of “Heroes,”) will be joining Patrick Mahoney, VP of Strategy & Business Development from the mobile CRM solution,  Mogreet and Tim Street, VP of Mobile Video from the “smart stream solution,” mDialog, for our first SMCLA panel of the year.  The will be telling us about the hottest trends, tools, apps and advertising in the mobile space.
We hope you can attend to learn how you can tap into the latest mobile trends to maximize your social programs!
Our event will be hosted at ING DIRECT Cafe
11175 Santa Monica Blvd, Los Angeles, CA 90025
Networking starts at 6 pm
Program begins (traffic permitting!):  7:30-8:30
Post-panel networking: 9 pm
Click here to RSVP now!  Oh and tell a friend!
To learn more about Social Media Club Los Angeles, please go to www.socialmediaclub.la
For more information about Social Media Club or to become a member, visit www.socialmediaclub.org

Posted in Mobile, News, Panels - Tagged , , , , , , , , , , ,

December 15: Tequila, Wine, Gravity Summit and SMCLA!

Nov21
2011 Leave a Comment Written by Chris Lam

Gravity Summit

What do tequila and wine tastings, guest speaker Carrie White, our friends at Gravity Summit and SMCLA have in common? They’re the ingredients to this year’s holiday party!

We have partnered with the wonderful Beverly Macy and her Gravity Summit team for a wonderful evening at the Luxe Rodeo Beverly Hills on Thursday, December 5th. A portion of your $10 ticket goes to Toys for Tots – so log into Eventbrite and buy your ticket!

This is also the kick-off event for Gravity Summit’s fourth annual Social Media Marketing Conference on Sports and Social Media. If you haven’t attended, this is your chance to get to know the group and consider attending the conference. (Use the code: EARLYBIRD and get 50% off your registration.)

Now, you’ve seen SMCLA in action this year. You’ve met us at BlogWorld LA. You’ve heard some of us speak on panels. Now let US meet YOU at the holiday party. Tell us what you would like to see or hear next year on our panels. Tell us who your favorite social media resources are. Tell us you want to volunteer with us!

Or… just show up and enjoy! No pressure. Bring a friend; make friend; be a friend and stop by.

Event RSVP: http://gravsumbash.eventbrite.com/

 

Posted in Partners - Tagged , , , , , , , ,

BlogWorld Expo 2011- November 3-5, 2011

Oct19
2011 3 Comments Written by Chris Lam

BlogWorld Expo Los Angeles

How to be viral without being a virus. Avoiding parenting blog design mistakes. The rules of netiquette. Finding sponsors for your podcast. When blogging gets too personal. How to work with virtual assistants. Your “about” page. Creating a media kit.

Ever wanted to know how to do all of these things? Me too. Well, maybe not the parent blog design, but I’m sure I could glean some nuggets from it!

Join me and the rest of the Board of Social Media Club LA as we table at BlogWorld Expo Los Angeles on November 3-5 at the LA Convention Center. We will be boothbabes with our friends and neighbor to the south, SMC San Diego, as well.

Speakers include: Peter Shankman (HARO), Michael Stelzner (Examiner), Guy Kawasaki (Alltop), Liz Strauss (SOBcon), Lisa Stone (BlogHer), Aliza Sherman (MediaEgg), Benjamin Lopez (Anime Genesis), Lou Mongello (WDWRadio), Ann Hadley (Marketing Profs), and so many more.

There are a ton of sessions to choose from, so start looking over that schedule and marking your choice sessions!

If you haven’t gotten your ticket, use the code: SMC20 and take 20% off registration.

Stay tuned and keep checking this blog, FB page and Twitter for more info on a tweet-up!

Posted in News, Partners - Tagged , ,

Executive Power Breakfast with NICE Systems – 9/21 Newport Beach

Sep15
2011 Leave a Comment Written by gchan

Impact Every Customer Interaction In All Channels

As social media continues to grow in the corporate space , how can we truly evolve our social media strategies from mere corporate messaging to interactions?   I dare say its most important  to look back in time at the phone, email and web interactions that have driven customer interactions from our past. Not to mimic then. Not to replace them. But rather, to make the social experience with our customers a new and fresh outlet (and inlet) for providing the best experience possible.  Then, along with the traditional channels mentioned above, avoid the three main issues that plague our customer experience attempts so far.

 

First, often our social media interactions don’t provide a contextual link to the other channels. Did you know I called your call center first? Did you know I posted something next? Can you predict what channel I will use to get my issue resolved? These are all important questions to ask to insure customers aren’t repeating themselves as well as being forced to change channels (i.e. Thks for ur tweet, please call us @ our service center to resolve ur issue. Super)

Second, how can we make our short amount of text count? Be personal! Empower your employees with all of the same access to customer data hidden in CRM systems and back-room databases. Make your offers sticky. Make the reasons to respond relevant. Make the reasons to stay with your organization apparent. Generic tweets and auto-replies are not getting it done; just look around.

 

For number three, being holistic in all channels, I ask you to join me in Newport Beach for a free executive breakfast to learn more.  So join me, along with Brian Vellmure, on September 21st as we will be speaking in a short 2 hour format that will surely be the best breakfast you’ll enjoy all week. No product demos. No corporate decks. No sales pitch. It will be a great way to network and find out how you can make an impact in every customer interaction. Register at http://solutions.nice.com/breakfast

 

 

Matthew Storm
@stormhaus

Posted in News - Tagged

SMCLA July 26 Event: Understanding the Power of Geolocation Tools

Jul16
2011 2 Comments Written by Chris Lam

Or… as my clients might ask “What the hell is geo-location?”

My clients often ask this question, “What’s so great about Foursquare [or other geo-location service]?” It usually is followed up with “Why do I need to be on <insert geo-location service>?” and “What do I do with it?”

It depends on what your target market/audience is doing with their smartphones. They’re using Foursquare, YP.com, Yelp, and Gowalla to check-in (telling their friends where they are) and looking for tips and advice about where they’re at. Recently, I was on the Big Island of Hawaii and checked in on both Foursquare and Yelp. I looked for Check-in Specials on Foursquare and tips on what to eat on Yelp.

Not only do these geo-locations services have the power of sharing user reviews and tips, some of these services have a program of daily or weekly deals from local, regional and national businesses!

In fact, YP.com is introducing a new service called “Deal of the Day.” Sign up now and get a $5 credit toward your first deal purchase!

If you’re a business, entrepreneur, consumer, blogger, normal person, or all of the above, our next SMCLA panel is going to be quite helpful. Bring your questions with you. If you’re hesitant about partnering with a geo-location service, we’ll be here to help answer those technical questions. If you’re interested in DIY geo-location specials but your executive team is leery about going solo, bring them with you!

RSVP here on Eventbrite: http://geosmcla.eventbrite.com/

When: Tues, July 26 from 6:30pm – 10:00pm

Where: Glow Bar at the Marina del Rey Marriott

Event Cost: Free

Parking: Valet parking $8 with validation

We’ll be live-tweeting from the event so be sure to follow us on Twitter and check the hashtag #smcla!

Our friends at YP.com are generously sponsoring this event, along with Glow Bar at the Marina del Rey Marriott.

Don’t forget to sign up as an official member of Social Media Club – either as a student ($25/year) or regular member ($100/year). Your fees help us build out our local chapter SMCLA and bring great panels and terrific locations to you.

Yellowpages.com

Glow Bar - Marina del Rey Marriott

 

Posted in Geolocation, Panels - Tagged , , , , , , , , , ,
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