Social Media Club Los Angeles » SMCLA

RSVP Today! Understanding the Mobile User and Future of Mobile Tools

Social Media Club LA — Wed, 18 Jan 2012 01:17:19 +0000

Join us for the first Social Media Club L.A. event and panel of 2012!

We are excited to announce that David Teichner, CEO of the mobile couponing app, Yowza (co-created by actor/entrepreneur Greg Grunberg of “Heroes,”) will be joining Patrick Mahoney, VP of Strategy & Business Development from the mobile CRM solution, Mogreet and Tim Street, VP of Mobile Video from the “smart stream solution,” mDialog, for our first SMCLA panel of the year. The will be telling us about the hottest trends, tools, apps and advertising in the mobile space.

We hope you can attend to learn how you can tap into the latest mobile trends to maximize your social programs!

Our event will be hosted at ING DIRECT Cafe

11175 Santa Monica Blvd, Los Angeles, CA 90025

Networking starts at 6 pm

Program begins (traffic permitting!): 7:30-8:30

Post-panel networking: 9 pm

Click here to RSVP now! Oh and tell a friend!

To learn more about Social Media Club Los Angeles, please go to www.socialmediaclub.la

For more information about Social Media Club or to become a member, visit www.socialmediaclub.org

December 15: Tequila, Wine, Gravity Summit and SMCLA!

Chris Lam — Mon, 21 Nov 2011 17:53:30 +0000

Gravity Summit

What do tequila and wine tastings, guest speaker Carrie White, our friends at Gravity Summit and SMCLA have in common? They’re the ingredients to this year’s holiday party!

We have partnered with the wonderful Beverly Macy and her Gravity Summit team for a wonderful evening at the Luxe Rodeo Beverly Hills on Thursday, December 5th. A portion of your $10 ticket goes to Toys for Tots – so log into Eventbrite and buy your ticket!

This is also the kick-off event for Gravity Summit’s fourth annual Social Media Marketing Conference on Sports and Social Media. If you haven’t attended, this is your chance to get to know the group and consider attending the conference. (Use the code: EARLYBIRD and get 50% off your registration.)

Now, you’ve seen SMCLA in action this year. You’ve met us at BlogWorld LA. You’ve heard some of us speak on panels. Now let US meet YOU at the holiday party. Tell us what you would like to see or hear next year on our panels. Tell us who your favorite social media resources are. Tell us you want to volunteer with us!

Or… just show up and enjoy! No pressure. Bring a friend; make friend; be a friend and stop by.

Event RSVP: http://gravsumbash.eventbrite.com/

BlogWorld Expo 2011- November 3-5, 2011

Chris Lam — Wed, 19 Oct 2011 22:35:26 +0000

BlogWorld Expo Los Angeles

How to be viral without being a virus. Avoiding parenting blog design mistakes. The rules of netiquette. Finding sponsors for your podcast. When blogging gets too personal. How to work with virtual assistants. Your “about” page. Creating a media kit.

Ever wanted to know how to do all of these things? Me too. Well, maybe not the parent blog design, but I’m sure I could glean some nuggets from it!

Join me and the rest of the Board of Social Media Club LA as we table at BlogWorld Expo Los Angeles on November 3-5 at the LA Convention Center. We will be boothbabes with our friends and neighbor to the south, SMC San Diego, as well.

Speakers include: Peter Shankman (HARO), Michael Stelzner (Examiner), Guy Kawasaki (Alltop), Liz Strauss (SOBcon), Lisa Stone (BlogHer), Aliza Sherman (MediaEgg), Benjamin Lopez (Anime Genesis), Lou Mongello (WDWRadio), Ann Hadley (Marketing Profs), and so many more.

There are a ton of sessions to choose from, so start looking over that schedule and marking your choice sessions!

If you haven’t gotten your ticket, use the code: SMC20 and take 20% off registration.

Stay tuned and keep checking this blog, FB page and Twitter for more info on a tweet-up!

Executive Power Breakfast with NICE Systems – 9/21 Newport Beach

gchan — Thu, 15 Sep 2011 17:05:57 +0000

Impact Every Customer Interaction In All Channels

As social media continues to grow in the corporate space , how can we truly evolve our social media strategies from mere corporate messaging to interactions? I dare say its most important to look back in time at the phone, email and web interactions that have driven customer interactions from our past. Not to mimic then. Not to replace them. But rather, to make the social experience with our customers a new and fresh outlet (and inlet) for providing the best experience possible. Then, along with the traditional channels mentioned above, avoid the three main issues that plague our customer experience attempts so far.

First, often our social media interactions don’t provide a contextual link to the other channels. Did you know I called your call center first? Did you know I posted something next? Can you predict what channel I will use to get my issue resolved? These are all important questions to ask to insure customers aren’t repeating themselves as well as being forced to change channels (i.e. Thks for ur tweet, please call us @ our service center to resolve ur issue. Super)

Second, how can we make our short amount of text count? Be personal! Empower your employees with all of the same access to customer data hidden in CRM systems and back-room databases. Make your offers sticky. Make the reasons to respond relevant. Make the reasons to stay with your organization apparent. Generic tweets and auto-replies are not getting it done; just look around.

For number three, being holistic in all channels, I ask you to join me in Newport Beach for a free executive breakfast to learn more. So join me, along with Brian Vellmure, on September 21st as we will be speaking in a short 2 hour format that will surely be the best breakfast you’ll enjoy all week. No product demos. No corporate decks. No sales pitch. It will be a great way to network and find out how you can make an impact in every customer interaction. Register at http://solutions.nice.com/breakfast

Matthew Storm
@stormhaus

SMCLA July 26 Event: Understanding the Power of Geolocation Tools

Chris Lam — Sat, 16 Jul 2011 19:15:03 +0000

?" and "What do I do with it?" It depends on what your target market/audience is doing with their smartphones. They're using Foursquare, YP.com, Yelp, and Gowalla to check-in (telling their friends where they are) and looking for tips and advice about where they're at. Recently, I was on the Big Island of Hawaii and checked in on both Foursquare and Yelp. I looked for Check-in Specials on Foursquare and tips on what to eat on Yelp. Not only do these geo-locations services have the ower of sharing user reviews and tips, some of these services have a rogram of daily or weekly deals from local, regional and national businesses! In fact, YP.com is introducing a new service called "Deal of the ..." data-type="article" data-location="http://www.socialmediaclub.la/2011/07/16/smcla-july26-understanding-the-power-of-geo-location-tools/" data-title="SMCLA July 26 Event: Understanding the Power of Geolocation Tools" data-thumbnail="http://www.socialmediaclub.la/wp-content/uploads/2011/07/glowbar-fireplace-300x98.jpg">

Or… as my clients might ask “What the hell is geo-location?”

My clients often ask this question, “What’s so great about Foursquare [or other geo-location service]?” It usually is followed up with “Why do I need to be on ?” and “What do I do with it?”

It depends on what your target market/audience is doing with their smartphones. They’re using Foursquare, YP.com, Yelp, and Gowalla to check-in (telling their friends where they are) and looking for tips and advice about where they’re at. Recently, I was on the Big Island of Hawaii and checked in on both Foursquare and Yelp. I looked for Check-in Specials on Foursquare and tips on what to eat on Yelp.

Not only do these geo-locations services have the power of sharing user reviews and tips, some of these services have a program of daily or weekly deals from local, regional and national businesses!

In fact, YP.com is introducing a new service called “Deal of the Day.” Sign up now and get a $5 credit toward your first deal purchase!

If you’re a business, entrepreneur, consumer, blogger, normal person, or all of the above, our next SMCLA panel is going to be quite helpful. Bring your questions with you. If you’re hesitant about partnering with a geo-location service, we’ll be here to help answer those technical questions. If you’re interested in DIY geo-location specials but your executive team is leery about going solo, bring them with you!

RSVP here on Eventbrite: http://geosmcla.eventbrite.com/

When: Tues, July 26 from 6:30pm – 10:00pm

Where: Glow Bar at the Marina del Rey Marriott

Event Cost: Free

Parking: Valet parking $8 with validation

We’ll be live-tweeting from the event so be sure to follow us on Twitter and check the hashtag #smcla!

Our friends at YP.com are generously sponsoring this event, along with Glow Bar at the Marina del Rey Marriott.

Don’t forget to sign up as an official member of Social Media Club – either as a student ($25/year) or regular member ($100/year). Your fees help us build out our local chapter SMCLA and bring great panels and terrific locations to you.

Yellowpages.com

Glow Bar - Marina del Rey Marriott

Interview: Tan Siok Siok – Director of “Twittamentary”

Chris Lam — Tue, 28 Jun 2011 22:18:51 +0000

SMCLA: When did you get the idea of doing this roject? < style="padding-left: 30px;">SIOK: The idea for the film came about in April 2009. I have always wondered if a film about Twitter would be ossible given the sheer complexity and scale of the topic. But one fine morning in April 2009, it suddenly st ..." data-type="article" data-location="http://www.socialmediaclub.la/2011/06/28/interview-tan-siok-siok-director-of-twittamentary/" data-title="Interview: Tan Siok Siok – Director of “Twittamentary”" data-thumbnail="http://www.socialmediaclub.la/wp-content/uploads/2011/06/Director_SiokSiok_web-200x300.jpg">

Twittamentary

Tonight’s our turn to showcase THE documentary about Twitter – “Twittamentary” – at NextSpace in Culver City. The screening is currently sold out, but check in with us on Twitter (@smc_la). We’ll be live-tweeting tonight!

Recently, I had an opportunity to link up with Tan Siok Siok, the director of “Twittamentary.” She took a break out of her insane travel schedule to answer a few questions, especially for SMCLA.

Siok is a filmmaker, entrepreneur, and honorary geek with a passion for great storytelling in the age of real-time web. Leveraging Twitter, she crowdsourced the stories and and videos for this documentary. *

Director Tan Siok Siok (@sioksiok)

SMCLA: When did you get the idea of doing this project?

SIOK: The idea for the film came about in April 2009. I have always wondered if a film about Twitter would be possible given the sheer complexity and scale of the topic. But one fine morning in April 2009, it suddenly struck me that ‘crowd sourcing’ the story ideas and material from Twitter’ers could be a way to crack the creative puzzle. In June 2009 we started working on the submission site that allows us to crowdsource for stories and in August 2009, we officially announced the website. That was the beginning of an epic journey that has kept evolving over the past two years.

SMCLA: Did you have a “target” Tweeter list that you wanted to reach out to first when you began this project? Ie. People you wanted to submit content.

SIOK: We did not consciously plan to target the high end influencers when we first began the project. Instead, we wanted to gather the stories of every day Twitter users, not just Twilebrities with a lot of followers. The whole point of crowd sourcing is to be open to possibilities from the left field and not to stick only to the trodden path of well known Twitter’ers and celebrated Twitter stories.

SMCLA: Do you have plans to film Tweeters and their stories in other countries outside of the US?

SIOK: Yes, we are open to exploring an international edition of Twittamentary. The idea from the beginning is to make a version that could help people understand the idea and then rally resources to explore Twitter stories beyond the USA.

SMCLA: Could you tell us a challenge in filming the documentary? (Logistics, leads, travel…?)

SIOK: The challenge has always been to muster enough courage to give ourselves up to the unknown. In conventional filmmaking, there is more control as you tend to map out an elaborate treatment or script before you start shooting. But for this project, we were relying on Twitter’ers for story leads even while we were going across the USA on our shoot. For me, throwing away the conventional approach that I know so well required a leap of faith.

SMCLA: What was the biggest lesson you learned while filming the documentary (or putting the project together)?

SIOK: I learnt about the beauty and magic of collaboration on the open web. So many people have come alongside during different stages of the creative process to offer ideas on how to take the project further and invest their passion and energy in helping to pull off the ideas. It has been incredibly humbling and moving process.

###

Siok, on behalf of the Los Angeles chapter of Social Media Club, I want to thank you for making a pitstop in LA to present the film to our members and friends tonight. For those of you who may miss this screening, check out Twittamentary’s screening schedule and be sure to RSVP early!

* Pulled from the bio section of Twittamentary.com

Need a Career Boost? Attend our Job Connect Happy Hour

Madeline Wright — Tue, 05 Apr 2011 08:30:47 +0000

At long last, you’ve gotten used to the Daylight Saving Time change. Now let’s use that momentum to spring forward in your career. You’re already a LinkedIn maven. You peruse Mashable and SocialTimes.com twice a day. You get more pleasure from reading Ask A Manager than the Dear Abby archives. In addition to following all your favorite industry experts on Twitter, and having SocialMedia.org, and SocialMediaJobs.com set as your default homepage browser tabs you wonder, what now? Here’s a hot tip for landing your next career opportunity.

Connect with other successful professionals in the field.

Job Connect @ X Bar, Century City

You can do this in just 3 steps.

Introduce yourself to another industry professional, face-to-face.
Stay in touch.
Repeat previous steps.

There’s nothing quite like making a new professional connection, whether it’s at a conference, a job fair, or a specialized user group’s monthly meet-up. Making a little effort to stay in contact with consistent communication will help that relationship blossom into one of many professional lifelines that will benefit you this week, next year, and beyond.

Take the leap and come meet connectors who are passionate about Social Media and who happen to love linking people professionally. We can’t wait to see you this Wednesday, April 6, at X Bar located at the Hyatt Regency Century Plaza, from 7PM-9PM. If you haven’t already, RVSP for the Job Connect Happy Hour now!

RSVP Today! SMCLA tackles Google Analytics 2/23 at Mahalo

Serena Ehrlich — Sat, 20 Feb 2010 01:51:01 +0000

Confused by Analytics? Want to know if your tweet really made a difference in your company’s bottom line? This month we are going to take a deeper dive into one of the easiest ways to measure online social media efforts – through Google analytics.

Come join Social Media Club – Los Angeles on Tuesday, Feb. 23rd from 7-9:30pm as we discuss the topic of Google Analytics!

Speakers include:

John Shiple, CTO, Ultralive
www.linkedin.com/in/johnshiple

Alex Becker, Co-Founder and President, Highly Relevant
www.linkedin.com/in/alexybecker

Andrew Hahn, Luxury Link and Familygetaway.com
www.linkedin.com/in/andrewhahn

Erica Forrette, Online Marketing / E-commerce with a stealth startup (moderator)
www.linkedin.com/in/ericaforrette

A huge thank you to our location host! Mahalo
Mahalo
902 Colorado Ave
Santa Monica, CA 90401

What is Google Analytics?

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Techzulu will be streaming this event live for us! If you are unable to attend, please check www.techzulu.com and watch the show live!

A special thank you to our food sponsor for this event, Fresh Brothers Pizza!
Check out their website at http://wwwFreshBrothers.com
Twitter at http://www.twitter.com/freshbrothers
Facebook: http://www.facebook.com/freshbrothers

Thanks Fresh Brothers, TechZulu and Mahalo for making this event possible!