RSVP for The Social Fan and Hear How Social Media Rockstars Activate a Loyal Fanbase – Sept. 24

SMCLA Sept 2013 The Social Fan GraphicSMCLA has lined up a superstar panel for “The Social Fan: How Rockstars Build and Engage Online Communities” on Tuesday, Sept. 24, with Karen Civil from Beats by Dre, Kirsten Stubbs of Roc Nation, Lindsay Gabler from THE GRAMMYS, Liz Teschler of Alloy Digital, Rynda Laurel from 1968 Media, and Lyndsey Parker with Yahoo! Music.

These are social media chart-toppers – all ladies, mind! – and they’ll share the latest trends in the music industry – the real short- and long-term tactics they use to build and activate online audiences for entertainment brands.

Whether you’re cultivating your own personal brand, building an entertainment empire, or want to learn how the very best do it and then apply these strategies and tips to your own industry, this is a must-hear panel!

You’ll learn:

  • How to decide which online audience and platform is the best option for your brand
  • How to create online ambassadors for a music brand
  • What works to activate a loyal fanbase (and how to avoid haters)
  • How to work social media trends
  • How the music industry is adapting to social media

EVENT: “The Social Fan: How Rockstars Build and Engage Online Communities”
DATE: Tuesday, Sept. 24, 6:30 – 9:00 p.m.
LOCATION: Regus/Yahoo Center in Santa Monica, 2500 Broadway, Suite F-125, Santa Monica, CA (on Broadway, halfway between 26th  and Cloverfield)
PARKING: There’s plenty of metered parking around the building. Parking in the building is $2.50/12 minutes up to $30 for 2.5 hours (sorry, no validations).
Members FREE!

Meet the Music Industry Pros Who Engage Social Fans

Karen Civil
Karen Civil

Karen Civil – Beats by Dre: Karen Civil is all about giving fans the insider’s look at the hip-hop industry. She built her personal brand with hard work and dedication, starting out as an intern for Hot 97’s Funkmaster Flex and moving on to work in A&R for hip-hop group Dipset. Today, she’s a sought-after marketing and social media leader, engaging fans for clients like Lil’ Wayne, Beats by Dre, Mary J. Blige, Young Jeezy, and many more. Her websites and are cultural forces within their respective categories of music and popular lifestyle. Civil is currently working on her first book, affirmations for young women. Follow on Twitter at @KarenCivil.

Kirsten Stubbs
Kirsten Stubbs

Kirsten Stubbs – Roc Nation: Kirsten Stubbs likes people, music and words…not necessarily in that order. She serves as Social Media Manager at full-service entertainment company Roc Nation and its newest division, Roc Nation Sports, managing social media strategy for artists and athletes, as well as projects ranging from festivals to brand partners. Previously, Stubbs handled social media strategy and activation for Shaquille O’Neal, “The X Factor (USA),” UFC: Ultimate Fighting Championship, and DoubleTree by Hilton. She has contributed to the Harvard Business Review, Nike, SELF Magazine, and Find her on Twitter at @kirstenstubbs.

Lindsay Gabler
Lindsay Gabler

Lindsay Gabler – THE GRAMMYS: Lindsay Gabler is Social Media Senior Marketing Manager for The Recording Academy, which has been honoring achievements in the recording arts for more than 50 years through The GRAMMY Awards. In February 2012, the 54th GRAMMY Awards became the “Most Social Event in Television History.” Gabler has twice made Billboard’s “Twitter 140 Music-Industry Characters You Need To Follow” list (in 2011 and 2012). Prior to her work with THE GRAMMYS, Gabler worked at Universal Music Group Distribution in digital marketing and social media. You need to follow her on Twitter at @lndsygblr.

Liz Teschler
Liz Teschler

Liz Teschler – Alloy Digital: As Director of Social Media, Liz Teschler guides social media and marketing strategy for Alloy Digital’s many top-ranked media brands and video channels, including the popular properties Clevver TV, Crushable, The Escapist, Gurl, The Gloss, Teen, and SMOSH, along with recently launched and massively successful YouTube channel spin-offs SMOSH Games and Shut Up! Cartoons. She also oversees Alloy Digital’s dedicated social community managers and leads digital marketing efforts for its many brand extensions into mobile apps, music, merchandising, and magazines. Connect with her on Twitter at @eliztesch.

Rynda Laurel
Rynda Laurel

Rynda Laurel – 1968 Media: Rynda Laurel has 25+ years in the music and entertainment business, working with artists, managers, labels, brands, studios, and music start-ups. She is a connector, strategic thinker, brand developer, and digital and social media innovator.

For more on Laurel, check out her website at:

Follow her on Twitter at @rynda.

Keeping the conversation real is our MC for the evening:

Lyndsey Parker
Lyndsey Parker

Lyndsey Parker – Yahoo! Music: Lyndsey Parker is managing editor of Yahoo! Music and is author of one of the most popular and widely read “American Idol” blogs, Reality Rocks on Yahoo! Music. Parker has covered and interviewed artists across all genres for nearly two decades. She reports on music-related news, interviews top tier artists, and is considered a true music historian. Parker also contributes to music magazines Mojo, NME, Guitar One, Revolver, and Guitar. Additionally, Parker makes regular appearances as a music and TV commentator for VH1’s “Behind-the-Music” and is a member of the MTV VMA’s Voting Academy. Follow her on Twitter at @LyndseyParker.

Join SMCLA in Thanking Our Sponsor

The Regus/Yahoo Center in Santa Monica has generously donated the space for “The Social Fan” panel. Check them out on Twitter at @RegusUSA.

Seating is limited, so RSVP today at:

Event recap: SMCLA Online Dating Panel – Feb. 26, 2013

February's fabulous panelists (l - r): Jennifer Kelton, Julie Spira, Scott Lewallen and moderator Debra Eckerling.
February’s fabulous panelists (l – r): Jennifer Kelton, Julie Spira, Scott Lewallen and moderator Debra Eckerling.

What happens when you place a slew of dating experts in the same room with LA’s finest social media crowd?

You get a fun night of shared lessons learned, plenty of laughter, and a host of useful advice for business and pleasure. Such was the case on Tuesday, Feb. 26, in Santa Monica at SMCLA’s first panel of 2013.

The evening began with a bunch of giveaways:

The iPhone case went to two-time winner Gina Stewart.

Perils of Cyber-Dating swag bag generously donated by speaker Julie Spira was won by Ariel Rainey.

Some of the lucky winners at our Feb. "Social Media & Dating Online" event.
Some of the lucky winners at our Feb. “Social Media & Dating Online” event.

And the book Data, A Love Story by Amy Webb went to Manshu Agarwal, Warner Boutin, D. Scott Eads, Debra Eckerling, Ross Felix, Max Kramer, Jessica Marquez, Cristina Morara, Scott Santos, Sanjit Singh, John Skorick, and Gina Stewart.

Winning! You bet SMCLA attendees are winners - these are some of the lucky winners of "Data, A Love Story."
Winning! You bet SMCLA attendees are winners – these are some of the lucky winners of “Data, A Love Story.”

Catch the highlights of the event on Storify (via @Serena).

Gourmandise made sure we had plenty of freshly baked, out-of-this-world chocolate chip cookies.
Gourmandise made sure we had plenty of freshly baked, out-of-this-world chocolate chip cookies.

Thanks to all who attended the event and to our generous sponsors General Assembly (@GA_LA) for hosting, The Gourmandise School of Sweets and Savories and Calvin Lee (@mayhemstudios) for the delicious cookies and pretzel crisps.

Tremendous thanks to the social networking innovators on our panel for generously sharing their expertise: Julie Spira (@JulieSpira), Scott Lewallen (@ScottLewallen), and Jennifer Kelton (@BadOnlineDates), and to our terrific moderator Debra Eckerling (@WriteOnOnline)!

Have any great photos from the night? Share them on our SMCLA group on Facebook!

Connect with us on all your favorite social networks and mark your calendar now for our next event on Tuesday, March 19, at Cross Campus in Santa Monica. We’ll dive into B2B and social media with a panel of experts ready to help you up your brand-building game with lead generation, joint ventures and lots more!

RSVP for Our Feb. Panel with the Heavy-Hitters of Social Media & Online Community Engagement – Tuesday, Feb. 26

Our expert Feb. panel: Julie Spira, author of "The Perils of Cyber-Dating;" Jennifer Kelton, founder of Bad Online Dates community; and Scott Lewallen, co-founder of Grindr and Blendr apps and communities.
Our expert Feb. panel: Julie Spira, Jennifer Kelton and Scott Lewallen.

We’re not talking “put a ring on it”-engagement.

At this month’s panel, we’ve got leading social networking innovators Julie Spira (best-selling author, The Perils of Cyber-Dating, and online dating guru at, Jennifer Kelton (founder, Bad Online Dates community and “Bad Online Dates TV”) and Scott Lewallen (co-founder, Grindr and Blendr), and they’ll give you a heart-to-heart on how social media makes engagement happen in online communities.

Our speakers have gone way beyond sites and apps to creating unique, engaged networks. So, there’ll be lots of juicy stuff to talk about, plenty of networking, and lots of goodies to give away. We’ve got copies of the funny, fascinating new book Data, A Love Story: How I Gamed Online Dating to Meet My Match by Amy Webb, courtesy of Dutton, and a WordPress-logo iPhone 4/4s case for lucky winners. And the fabulous Gourmandise School of Sweets & Savories in Santa Monica is baking scrumptious chocolate chip cookies for attendees. Check out their wonderful line-up of classes and workshops and catch them on Twitter at @gourmandisela.

Bring your colleagues, your friends, your plus-one (or find a new Valentine), and your business cards, when you join us for:

SMCLA FEB. PANEL: “Social Media & Dating Online: It’s Big Business”
DATE: Tuesday, Feb. 26, 6:30 – 9:30 p.m.
LOCATION: General Assembly, 1520 2nd Street, Santa Monica, CA 90401 (@GA_LA)
Members FREE!

Meet Our Engaging Panelists

Julie Spira – You’ve seen Julie on “Good Morning America,” CNN, NBC, BBC, in WIRED, Glamour, The New York Times, and Men’s Health. She’s a “Top 10 Columnist to Follow on Twitter” (@juliespira), and her dating advice has appeared on DatingAdvice, eHarmony, JDate, Match, YourTango, and Zoosk. Julie is editor-in-chief at online dating advice site, where she helps singles find love online. Find Julie on Facebook and

Jennifer Kelton – If you’ve dated in L.A., you’ve endured some bad ones. Jennifer went out and did something about that, creating a social network for all you single ladies and gents. She is founder and CEO of the five-year-old social dating community Bad Online Dates, as well as “Bad Date TV.” Jennifer authored Don’t Use My Sweater Like a Towel, a candid dating guide, and recently signed a production deal for a network TV show. A pioneer in the bad-date online conversation since 2007, Jennifer has been featured on CNN Living, Mashable, in TIME, the Washington Post and iPad News Tracker. Get advice and share bad date stories with this entrepreneur/innovator/author on Facebook and Twitter (@badonlinedates).

Scott Lewallen – A leading designer and marketer, Scott co-founded and helped launch the enormously popular Grindr app in 2009 – it’s now the world’s largest mobile network of guys, averaging 10,000 downloads a day. With such a popular, all-male dating app, it was inevitable that Scott and his team would create the new location-based app for guys and gals – Blendr. Scott led his own design company and worked as art director for E! Entertainment and creative director at Atlantis Events before co-founding Grindr. He’s now senior vice president of Product & Design at Grindr. Follow Scott on Twitter (@scottlewallen) and Grindr on Twitter (@Grindr) and Facebook.

Debra Eckerling, founder of Write On Online, moderates Feb.'s panel.
Debra Eckerling, founder of Write On Online, moderates Feb.’s panel.

Our moderator is Debra Eckerling. The creator of Write On Online, Debra is a professional writer and communications specialist with expertise in business, entertainment, tech, and education. Debra works with entrepreneurs and small businesses to help them jumpstart their content identity through blogging, social media or both. A freelance project manager and accounatbility coach, Debra helps individuals, entrepreneurs and small businesses determine goals, plan their projects, and stay on track.

Don’t forget to register for this engaging panel:

Members get in FREE! If you’d like to know more about that sweetheart deal, check out the perks of membership in Social Media Club Los Angeles.