RSVP Today for SMCLA’s Creating Customer Experience Online Panel – Nov. 19

November SMCLA Graphic

Want to be a pro at using social media for customer service? What techniques, platforms and measurement tools do top brands use? Can you apply these to small business? And how on Earth do you turn trolls into happy customers? Continue reading

SMCLA’s Panel on Niche Communities Makes a Big, Big Impression

Oct. panel (l-r): Stephanie Frasco, Tim Mather, Claire Gendel, Ebonique Wool, and Babette Pepaj.

How perfect: A buzzing crowd of social media enthusiasts convened on Oct. 22, which just happened to be the third anniversary of the beer enthusiasts’ community Untappd, to hear founder Tim Mather and an expert line-up of speakers discuss what Continue reading

Music Industry Superstars Share the Down Low on Engaging the Social Fan

SMCLA Social Fan Panel

It was ladies’ night, Sept. 24, when SMCLA gathered an all-female panel of social media rockstars to give a standing-room-only crowd the inside scoop on the music industry and engaging fans. The sold-out event, “The Social Fan: How Rockstars Build Continue reading

New Member Profile: Meet Lori Yeghiayan Friedman

Lori Yeghiayan Friedman

Your name: Lori Yeghiayan Friedman Your company: I’m between gigs and looking for full-time or contract work if anyone has any leads! I recently ended an eight-year tenure as Associate Director of Communications for AIDS Healthcare Foundation and Out of Continue reading