SMCLA’s April Event Explains How To Land Your Dream Social Media Job

How to Land Your Dream Social Media Job

Do you dream of a job where you get to be creative, be witty and quick on your feet, and engage with people on a daily basis? Do you love keeping your finger on the pulse of the hottest online marketing trends, and what the world’s top brands are doing in the digital space? Does analyzing date excite you? If you answered yes, then a job in social media may be for you!

Social media is a fun, exciting field that is growing every day, yet it takes far more than having an active Facebook profile to get your foot in the door. Social Media Club Los Angeles (SMCLA) is here to help with its April event, “How to Land Your Dream #SocialMedia Job.” With the digital marketing job realm more competitive than ever before, we’ll show you how to gain the experience you need, and specific techniques for getting ahead, connecting with hiring managers, and positioning yourself against the competition. Listen as our panel dives into the world of social media job postings, and what it takes to land #TheJob. The event will be moderated by Cynthia Johnson, director of marketing and social media at RankLab. Panelists include:

  • David Cooley, Director of Alumni Career Services at UCLA Anderson School of Management (@career_cooley)
  • Chris Baccus, Executive Director of Digital at Golin Harris (@cbaccus)
  • Betsy Berkhemer-Credaire, President of Berkhemer Clayton, Inc., executive search firm (@BetsyBerkhemer)

Sponsored by InMotion, the event takes place Tuesday, April 21 at RankLab, located at 926 Colorado Ave., Santa Monica, CA 90401. Doors open at 6:30 p.m., with the panel starting at 7:00 p.m. Networking will immediately follow until 9:30 p.m. Grab your tickets now by registering at

Social Media Club LA Kicks Off 2015

CraftsmanBarSocial Media Club Los Angeles kicked off the year with networking, drink pouring, and a photo booth at Santa Monica’s beach-side bar, The Crafstman (@TheCraftsman_LA). The laid-back den was the perfect backdrop for SMCLA’s happy hour, and the event was a great way to greet potential members and welcome back current members as the group gears up for an another exciting year.



Newly elected SMCLA President AJ Feuerman introduced the 2015 Board of Directors and set the tone for the year. Madeline Wright took the microphone with a call for sponsors to support SMCLA’s many programs throughout the year. Membership Chair Michel’le Roddy took the microphone to encourage those passionate about the world of social media to join the group. SMCLA hosts panels monthly as one way to dive deeper into the world of PR. Tie that in with interactive events and numerous networking opportunities, the benefits to joining are endless. For more information on joining SMCLA email us at

SAVE THE DATE: Our next event “The Power of the People – Why Real Time Social Media is King during Awards Season” is taking place February 17 at 6:30 p.m. Follow us at @SMC_LA or “Like” us on Facebook for more details.


Fashion and Social Media Collide in SMCLA’s October Event

Darling, you look mahhhvelous!

In the middle of LA’s Fashion Week, Social Media Club Los Angeles is dressing to the nines and showing off our sense of style as we present a must-attend event: Beyond Fashion: How Brands are Building Community and Sales.”

Fashion brands are leading the social media revolution. From creating entire stores on Pinterest to revealing their newest lines on Snapchat; whether it’s engaging customers on Twitter or offering full wardrobe tips on Instagram, companies are turning to social media to define style. Utilizing a wide variety of digital tools, fashion brands are changing the way companies reach consumers.

Sponsored by Dogtown Coffee and Icebox Water, SMCLA’s fashion forward panel takes place on Tuesday, October 21, at 6:30pm at General Assembly, 1520 2nd St., Santa Monica, CA 90401

GA logo

For tickets, visit:

Meet and mingle beforehand and then stick around after the panel for networking with many of LA’s top social media minds.

Kristi Marquez @shoedazzle
Kristi Marquez brings over eight years of social media experience to ShoeDazzle. As Director of Social Media at ShoeDazzle, Kristi oversees the strategy, branding, growth, and engagement for the company’s millions of fans across Facebook, Twitter, Instagram, Pinterest and YouTube. In addition to overseeing all social media platforms, she supervises the brand ambassador program, Stiletto Society. Prior to her role at ShoeDazzle, Kristi served as a Senior Account Manager and Social Media Strategist at one of the top-ranked U.S. public relations firms, O’Donnell Agency. Kristi’s digital experience spans across multiple industries, with accounts such as Red Bull, retail
brands, film and entertainment clients, and a nationally ranked video game. She has also worked in both online reputation management and digital content marketing. Kristi holds a BA from Florida State University in Communication. When she is not training for marathons, she spends her free time on set assisting in wardrobe styling and costuming.

Laura Knapp @LauraKnapp
Laura Knapp founded Social Spotlight Media in 2012, a digital marketing and media relations agency, with a focus on lifestyle consumer brands. It was recently acquired by Social Reality, Inc., an Internet advertising and platform technology company that provides tools to automate digital advertising marketing.

Before launching the Los Angeles-based agency, Laura spent nearly a decade at global public relations and marketing agency Fleishman-Hillard in both New York and Los Angeles as part of digital marketing and online influencer teams.

Combining her big agency experience and her passion for working with lifestyle brands, Laura and the entire Social Spotlight Media team have been responsible for the strategy and execution of digital and social media campaigns utilizing a strategic cross-channel approach. Together they have well over a decade of experience working with brands big and small including Tommy Hilfiger, Reebok, De Beers, AT&T, Robert Graham, Sara Haley Fitness, Charming Charlie, iRobot, Urology of Indiana, Ruze Shoes and many more. Aside from their professional work, the team participates and belongs to the Social Media Advisory Council for the Fashion Institute of Design & Merchandising.

John Tomich
Founded in 2003, Onestop is a full-spectrum e-commerce partner whose integrated technology, design, marketing, imaging, customer service, and warehouse facility is located right here in Los Angeles. Their prestigious client list includes Juicy Couture, Rag & Bone, Seven For All Mankind, Lulu Lemon, Paul Frank, Paide Denim and more. In his role as Onestop’s Chief Executive Officer, John Tomich is responsible for successfully guiding the company’s continued growth and product innovation. Prior to Onestop, John was a Senior Associate at Shelter Capital Partners, a Los Angeles-based $200M venture capital fund, focused on investments in technology and technology-enabled companies in the Southern California area at all stages of development, principally in the media, wireless/communication, enterprise software, and semiconductor industries. At Shelter, John was involved in sourcing and screening potential investments, as well as providing financial analysis, market research and due diligence support. Prior to joining Shelter, John worked as Vice President, Client Services for iXL, a leading Internet services company which provided Internet strategy consulting and comprehensive Internet-based solutions to Fortune 1000 companies and other corporate users of information technology. After a series of acquisitions, it is now part of the Razorfish agency, owned by Publicis Groupe. At iXL, John led strategic e-commerce development initiatives for key clients including Sony Electronics, General Electric, Kawasaki & Warner Bros. Previously, John was a partner in Spin Cycle Interactive, a multi-media and Interactive Television developer, which was acquired by iXL. John earned a bachelor’s degree in Finance, with an emphasis in Russian Language, from Loyola Marymount University in Los Angeles.

Tara Gardiner @GardinerConnect
Gardiner Connections is founded by Tara Gardiner who has worked in numerous sales and marketing industries for the past 12 years. Her in-depth experience ranges from small businesses to Fortune 500 companies, including those in the architectural and design community, fashion industry, pet industry, non-profits and with technical and specialty products. Gardiner earned a Bachelor’s of Arts in Marketing from Michigan State University and has studied at the University of London in England, Scotland and Ireland. Currently based in Los Angeles, California, Gardiner Connections services clients throughout the United States.

RSVP Today for SMCLA’s Creating Customer Experience Online Panel – Nov. 19

November SMCLA GraphicWant to be a pro at using social media for customer service? What techniques, platforms and measurement tools do top brands use? Can you apply these to small business? And how on Earth do you turn trolls into happy customers?

Get the facts at SMCLA’s “Social Customer Service: Creating Customer Experience Online,” Tuesday, Nov. 19, at 6:30 p.m., in the beautiful DIRECTV Conference Center near LAX.

Learn secrets from a stellar line-up of customer care superstars from DIRECTV, Shakey’s Pizza, Boingo, Ragan Communications/PR Daily, and Fresh & Easy.

Your customers are on social channels right now, talking about your company. One unhappy customer can reach thousands with a complaint. Find out how to use social networks to provide preeminent customer service and create timely, meaningful customer interactions.

Speakers include:

  • Charles Miller, Director, Digital Care and Social Media/Mobile Smartphone Support Strategy DIRECTV, Inc. @chasmiller
  • Angelique Toschi, Customer Engagement Specialist at Shakey’s USA @angeliquetoschi
  • Nicole DeRuiter, former Social Media Manager/PR Manager, Fresh & Easy Neighborhood Markets Inc. @dwriten
  • Yolanda Kline, Director, Customer Care, Boingo Wireless @boingo
  • Samantha Hosenkamp, Social Media Director for Ragan Communications/PR Daily @SamHosenkamp (Moderator)

RSVP on Eventbrite:

Location: 2222 E Imperial Hwy, El Segundo, CA 90245 for visitor parking during the event. (Located behind 2230 E. Imperial Hwy.) Major cross streets are Imperial Hwy and Nash Street.

Parking: Enter for parking off Kilroy Center Drive (just off the 105 Fwy just south of LAX). DIRECTV has been kind enough to include visitor parking FREE! Just push the button and mention SMCLA at the guard gate for access.

Please Share the Love for Our Generous Event Sponsors

Trinet (@Trinet), provider of strategic cloud-based HR solutions, has generously provided support to make this event possible. Learn more about Trinet services on their website:

Our friends at Comerica (@ComericaCares) also have provided support for this timely panel discussion.

SMCLA’s Panel on Niche Communities Makes a Big, Big Impression

Oct. panel (l-r): Stephanie Frasco, Tim Mather, Claire Gendel, Ebonique Wool, and Babette Pepaj.
Big thanks to our amazing Oct. panel (l-r): Stephanie Frasco, Tim Mather, Claire Gendel, Ebonique Wool, and Babette Pepaj.

How perfect: A buzzing crowd of social media enthusiasts convened on Oct. 22, which just happened to be the third anniversary of the beer enthusiasts’ community Untappd, to hear founder Tim Mather and an expert line-up of speakers discuss what makes niche communities so successful.

“Niche Communities: Make It Big by Going Small” was SMCLA’s eighth panel of 2013, and it was packed full of insights on the importance of online communities gathered around specific interests.

The panel was led by moderator Babette Pepaj, founder of Bakespace, a community that shares a love of food, recipes, learning, and making friends. Our speakers are equally well-versed in their universes: Claire Gendel from the TV-viewers’ online haven GetGlue; Ebonique Wool, who’s designed a style-savvy community in 1st Class Fashion; and Stephanie Frasco of Convert with Content, who guides global brands on connecting and engaging with targeted communities.

“The future of Internet communities is incredibly targeted,” explained Frasco. And they’re perfect for brands interested in audience engagement because they’re so targeted. Marketers want to know they’re getting ROI for their budgets, and niche communities are ideal.

Pepaj advised brands – and anyone who wants to create their own community space – to research where your target demo goes when they go online. “Where do they play?” she said. “Be there.”

If you’re a marketer, though, be aware that each community has its own rules and norms for interaction. Study these first before jumping in.

Hooray for NextSpace!!
Hooray for NextSpace!!

The audience was also encouraged to support sites that are passionate about making the experience exceptional for the community.

Speaking of making experiences exceptional, the funky downtown Culver City coworking space, NextSpaceLA, made everyone feel welcome and even gave all of our guests a free day pass to use their space. Awesome!

Our Next Panel Talks Delivering Great Customer Service Online

SMCLA's attendees rarin' to get started at the beautiful NextSpaceLA location in Culver City.
SMCLA’s attendees rarin’ to get started at the beautiful NextSpaceLA location in Culver City.

Don’t forget to join us Tuesday, Nov. 19, at 6:30 p.m., in the beautiful DIRECTV Conference Center for “Social Customer Service: Creating Customer Experience Online.” We’ve got another fantastic group of leading social media and customer care practitioners from Boingo, Ragan Communications/PR Daily, Shakey’s Pizza, Fresh & Easy, and DIRECTV.

RSVP on Eventbrite:

One of the best features of SMCLA membership is that you get to attend our monthly panels for FREE. Learn more about membership by visiting: