Impressive Nov. SMCLA WordPress Workshop Resulted in These Learnings – Event Recap

Saturday, November 8, was SMCLA’s first members-only workshop and it was a learning success! Adam Silver of KitchenSinkWP shared ins and outs of setting up and using WordPress sites and provided important takeaways for scheduling, beefing up site security, and a peek at the latest in two-factor authentication trends — We all agree that Clef looks like a very cool method!

Attendees learned about the origins of WordPress, which was started in 2003 by Matt Mullenweg, and that the latest release, 4.0, boasts a simple visual process to embed media tweets and videos directly into a blog post. Did you know that widgets are visual representations of plugins, but that not all plugins use widgets? That was just one learning among many others for WP site management. Others included the pros and cons of using self-managed (.org) vs. fully-managed (.com) sites, what the deal is with 2600 themes and 30,000 plugins, and the basics of managing site security.

Gregg Franklin of ServerPress was on hand to explain the benefits of local site development and the risks of cowboy coding, or editing your site directly via the live site environment.

Finally attendees walked away with some solid reasons to use WP – it’s free, secure, accessible, and Google search has an affinity for content published on this platform. They now appreciate knowing why to use a theme gallery to find their next theme rather than download unfamiliar one found floating around via a web search. Our members are not about that malware life!

SMCLA November WP Workshop Photo Gallery

Have a Social Media topic you’d like to learn more about in a workshop? Let us know! This is the final week of 2015 SMCLA board member nominations. Be sure to nominate yourself or someone you think would make an awesome addition and submit your form BEFORE 6pm on November 14!

General Assembly LA: Social Strategies and Analytics for Brands

SMCLA is honored to have General Assembly in Los Angeles!  With 11 locations around the world and growing, General Assembly’s mission is to transform thinkers into creators through education and opportunities in technology, business and design. - @GA_LA – @GA_LA

Besides hosting our Online Dating event on February 26th, General Assembly is offering a workshop specifically designed for the social media marketing community in Los Angeles.  On Saturday, March 9th, you will have the opportunity to spend 4 hours learning  how you can further optimize your brand’s presence on Facebook, Twitter, Pinterest, Instagram, YouTube, and Google+. Case studies will be reviewed, learnings will be discussed, and students will also have the opportunity to apply what they have learned at the end of the course by preparing a pitch for an e-commerce brand’s product launch.

For more information on this workshop, or to sign up, click here: GA Social Strategies and Analytics for Brands. Be sure to follow General Assembly on Facebook and General Assembly LA on Twitter for the latest updates on their workshops and events here in Los Angeles and around the world.

This is your chance to meet other digital influencers in the industry, learn from your peers in digital marketing, and take advantage of General Assembly’s network and facilities in Santa Monica!  We look forward to seeing you both on February 26th and March 9th!


Sept. 21: Career Search, Transition, All of the Above!

Our friends at SoCal BMA (Business Marketing Association) is hosting a Career Connections event in Newport Beach on September 28. You are all invited!

Whether you’ve been a marketer for 10 years or it’s your first job, this event may be for you. If you’re looking for a career change or even just to see what’s out there in this economy, you might want to check this out.

Fred E. Coon, CEO of executive search firm Stewart Cooper & Coon, will be on-hand to talk about his (free) book as well as provide tools for you to succeed in jobsearching and interviewing.

Details are below. Please be sure to take advantage of the free e-book download by Fred and let us know what you think!

Event: Resume Workshop and Job Search Tactics Presentation with Fred E. Coon, and Mixer

Where: Back Bay Bistro at Newport Dunes – 1131 Jamboree Road – Newport Beach, CA 92660

When: September 22, Thursday, 4p-8p

3:45p – Check In

4:00p – Program

6:30p – Mixer – delicious hot Hors d’œuvres will be served – no host bar

Register here via their eventbrite page! Special thanks to SCBMA for extending an invitation to our members.