Digital media channels often highlight case studies and thought leadership with respect to consumer (B2C) social media, but often ignore business-to-business (B2B). And it’s unfortunate, because the enterprise and B2B market is one of the faster growing segments in the economy.
So, what’s different if you’re selling to other businesses? SMCLA’s next event will focus on social media strategy and best practices when your target is a CEO, a VP of Marketing, an IT Director, someone in HR, etc. Think this doesn’t apply to you? Think again. Whether you work at an agency, as a consultant, a channel marketing manager, on a business development team, handle sales for enterprise (small – mid-size and even SOHO), or are an HR manager, this event is for you!
We have assembled a panel of experts in the B2B world, including Rachel Luxemburg, Principal Strategist at Adobe, Stephen Gundee, Enterprise Relationship Manager at LinkedIn, Erick Brownstein, EVP for Marketing at YTM, Lauren Buchman, marketing consultant specializing in channel marketing, and our moderator, Eric Schwartzman, co-author of Social Marketing to the Business Consumer.
Join us on March 19 at Cross Campus LA for an evening of networking, food, drinks, and an interactive conversation that will focus on how major brands in the B2B space use social media to drive, engage and interact with their clients and prospects. This is your opportunity to engage thought leaders in a growing segment of the digital industry. We look forward to seeing you there!
Meet our panelists:
Erick Brownstein is a new media entrepreneur with a focus on the explosive world of online video. Having worked on the client and the agency side, Erick’s experience ranges from advising the CEOs of multibillion-dollar companies to directing international environmental and human rights campaigns. He is an advocate for class clowns and unschooling papa who believes that grades take the fun out of failing.
Rachel Luxemburg, Principal Strategist, Community & Social Media, leads the Community Center of Excellence at Adobe, tasked with providing strategic direction for influencer, advocate, and community programs across Adobe. She holds a B.A. from Vassar College and an MBA from the University of San Francisco.
You can find Rachel on Twitter @rlux.
Stephen Gundee is a Senior Relationship Manager for LinkedIn. His primary responsibility is to consult with some of LinkedIn’s largest clients in an effort to help reshape their talent and employment brand strategies. He has been an employee of LinkedIn since August of 2010; during that time he has seen LinkedIn balloon from 750 employees to 3,500 employees worldwide. He is a new Southern California resident, having moved from Chicago in May of 2012, with his wife Cari and son Calvin.
Lauren Buchman is the founder of Yellow Bike Marketing. She has worked for ad agencies for the better part of a decade. She launched the first social media campaigns for channel marketing efforts at 3form, McAfee, and Microsoft. Connect with Lauren on Twitter @LaurenJBuchman.
Moderator: Eric Schwartzman
Best-selling coauthor of Social Marketing to the Business Customer, Eric Schwartzman specializes in a vast array of communications and social media policy development. He is the technology entrepreneur behind iPressroom, a start-up he founded that develops a proprietary software service for managing external communications. He also offers live and online social media training programs. Today, he is a senior communications consultant to various businesses, nonprofits and government agencies. Past clients include Pussycat Dolls, Britney Spears World Tour, The Salt Lake Olympics, Cirque du Soleil, Lucasfilm and others. Eric was previously director of promotions at Rogers & Cowan and VP of marketing at Laser Storm. Eric also founded the Digital Impact Conference and has been producing the award-winning podcast “On the Record…Online” (@ontherecord).