As a freelance marketing and digital content producer, I work with a diverse set of clients including Al Roker and his production company, Al Roker Entertainment, Inc. Since 2012, I’ve added the digital and social broadcasting elements to the slate of traditional media TV programs and branded content produced by ARE. I also handled the marketing and messaging for programs emanating out of ARE, as well as Al’s personal social media platforms (for Al Roker’s books, non-profit charitable activity, and personal appearances). In 2016, we developed Roker Media to dive deeper into data- driven digital content creation and consumption, expanding our live streaming & social broadcasting capabilities, and embarking on a mission to create quality short and mid-form premium video content for brands and storytellers. Entertainment marketing/branding has long been my core specialty, formerly managing the retail & catalog marketing direction at Capitol Records, EMI Music, BMG, and independent music labels. I am also a featured speaker on marketing and content creation at Vidcon, Playlist Live, Summit Live, Streaming Media West, and others.