Boosting your Social Media Strategy with Live Video and Stories!

May 21 · General Assembly Santa Monica

Mark Zuckerberg said, “We want to go from a Feed-only world to a Feed-plus-Stories World.” This is a clear signal that Stories need to be a part of our strategy.

Every platform will eventually have these short-form movies. Learning how to tell short stories in this format will be important.

Come to this workshop and find out why live video and stories need to be a part of your media mix.  

This workshop will cover why social media platforms prioritize live videos and stories, what the ingredients to a successful live video are, and what makes for a compelling story. In addition, we will cover the difference in platforms (FB live stories, instagram stories, and SnapChat stories, what are the KPIs to measure, and wow do you monetize live video and instastories?

Lindsay Tredent Mauch of LTM DIgital

Our Moderator

Lindsay Mauch is the Founder of LTM Digital, a marketing and social media boutique agency focusing on health, fitness, sports, and technology. Lindsay has more than a decade of online experience with a focus on digital marketing strategy, product development, and social media and has worked for top brands such as MySpace, JustFab, Future US, and Transworld Media.  She actively teaches courses and workshops on social media and digital marketing both online and offline and is a workshop instructor at General Assembly. 

Alle Fister of Bollare

Alle Fister

Alle Fister is the Principal and Founder of Bollare Communications – a pr & marketing firm with offices in West Hollywood, Tribeca, Shoreditch and now…Newport Beach!

Fister began her career at Thirteen years ago Shopbop sold the business to Amazon. In this transition Fister started her communications firm, Bollare, with Shopbop as her first client. Fister has led her team at Bollare to manage press strategy and launches for brands including Barbie, Beyond Yoga, Disney, Erin Condren, L SPACE, One Kings Lane, Timberland and Vans.

Comprised of 60+ team members, Bollare has risen to international prestige and recognition as a leading communications agency offering a blend of marketing services from celebrity seeding, content creation, digital influencer engagement, digital marketing, events, forging partnerships and traditional press activities.

Dawn Ferguson of Fabletics

Dawn Ferguson

Dawn Ferguson oversees Social Media and Influencer Partnerships at Fabletics. She’s spent the past 10+ years working in-house at fashion brands (including Forever 21, bebe, Hot Topic, Inc. and Century 21 Department Store), leading social media and editorial content departments. She is a true pioneer in the social space, having driven many innovative partnerships and activations with influencers, content creators and celebrities leveraging Live Video and Story technology. (She also happens to be personally passionate about all things Stories…and Snapchat!)


Daniel Zimilpa is the Dapper Daniel

Daniel Zimilpa

Daniel Zamilpa aka “The Dapper Daniel” is a digital and creative producer based in Los Angeles, CA. Over the last 10 years, Daniel has worked in film, fashion, events, creative, journalism, higher education and the non-profit space. The majority of his experience comes from his time at the Walt Disney Studios, where he helped lead marketing efforts for Pixar, Disney Animation, Disney Live Action, Disneynature, Lucasfilm and Marvel. Additionally, his additional list of clients have included Netflix, Universal Pictures, Paramount Pictures, DreamWorks Animation and Trina Turk.

Recently, Daniel has begun a new venture building his own brand and creative agency, The Dapper Daniel, which includes event planning, on-air hosting, graphic design, photography, videography, personal styling, creative writing, social media marketing, multicultural marketing, interior design, and career counseling.


Marcia Zellers of Chironomy

Marcia Zellers

Marcia Zellers is an accomplished Senior Executive with a reputation for creativity and innovation in marketing strategy for entertainment. She has worked for or with almost every major entertainment brand in film, TV, and streaming. She was once #3 on the Hollywood Reporter’s “Digital 50”.

In her spare time, she thinks about how to be a better steward of the planet, reading something for one of her 2 book clubs, and listening to true crime podcasts.



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