Caroline just shifted away from digital strategy at the Wonderful Company for FIJI Water, and now works at tech company SocialCode where she manages digital ad campaigns for CPG and entertainment companies. Originally from San Francisco (born and raised in the city), she moved to Los Angeles where she attended USC.
After graduation and a brief stint in the entertainment industry, she moved to North Carolina where she received her Masters in Management from Duke University’s Fuqua School of Business. Before making her way back to LA, she worked in marketing insights and strategy for a firm in Atlanta. Since returning to the West Coast she has settled into the endless summer of Santa Monica where she plays beach volleyball and tennis year round. Things she loves: traveling, eating, cooking, adventuring, animals. Things she doesn’t love: Pouring a bowl of cereal only to find out there’s no more milk, the movie Frozen.
Why are you involved in SMCLA: I love how fast the world of digital and social media changes, and this is the best possible way to keep up.
Fun fact: I’ve bungee jumped off the world’s highest bungy bridge in South Africa.