SMCLA 2019 Kick-off Mixer

SMCLA 2019 Kick-off Mixer

We had our first get-together of 2019 on Tuesday, February 26. Clearly we needed a little bit of time to get ourselves together in the new year, but it was worth it! So fun to see new and returning board members as well as regular Social Media Clubbers (some of whose...
Social Media Club LA Showcase Wrap-Up

Social Media Club LA Showcase Wrap-Up

How did Jam City tap into the Harry Potter fan base to build buzz for the Hogwarts Mystery game? How did Fender use Social Media to launch American Originals? How did Coconut Cloud leverage Earth Balance’s Instagram to build brand awareness? We learned that and...
Social Media Crisis! Wrap-Up

Social Media Crisis! Wrap-Up

It’s every social media manager’s worst nightmare: a full-blown public relations crisis on social media. The panelists at our September 24th event went through that nightmare, and we invited them to tell us about it. While we can’t reveal what brands they worked for,...
Video-a-Go-Go! Wrap Up

Video-a-Go-Go! Wrap Up

Video marketing is going B-A-N-A-N-A-S. Are you putting video front and center as part of your social media strategy? You should be. How, you ask? Where? Why? And what about live-streaming? We answered these questions, along with best practices and case studies at our...