by Adam Bell | Mar 20, 2019 | Event Recap
“Don’t just crunch numbers — tell a story.” There were many insightful takeaways from last night’s Social Media Club of Los Angeles event, “Making Research and Data Relevant to your Brand: How to Measure Social Media ROI,” but the...
by Karen Woodward | Mar 6, 2019 | Event Recap
We had our first get-together of 2019 on Tuesday, February 26. Clearly we needed a little bit of time to get ourselves together in the new year, but it was worth it! So fun to see new and returning board members as well as regular Social Media Clubbers (some of whose...
by Karen Woodward | Dec 5, 2018 | Event Recap
How did Jam City tap into the Harry Potter fan base to build buzz for the Hogwarts Mystery game? How did Fender use Social Media to launch American Originals? How did Coconut Cloud leverage Earth Balance’s Instagram to build brand awareness? We learned that and...
by Karen Woodward | Oct 1, 2018 | Event Recap
It’s every social media manager’s worst nightmare: a full-blown public relations crisis on social media. The panelists at our September 24th event went through that nightmare, and we invited them to tell us about it. While we can’t reveal what brands they worked for,...
by Karen Woodward | Jul 2, 2018 | Event Recap
Video marketing is going B-A-N-A-N-A-S. Are you putting video front and center as part of your social media strategy? You should be. How, you ask? Where? Why? And what about live-streaming? We answered these questions, along with best practices and case studies at our...
by Karen Woodward | May 23, 2018 | Event Recap
Who knew that email marketing could be so interesting? Everyone who attended our panel on May 21 now knows. Our panel of email marketing experts included Elizabeth McCumber from Wpr (@wpromote); Lan Tran Sellitti, a digital marketer focusing on lifestyle brands...
