Snapchat 101 with “The Snap Sarahs” of POPSUGAR

Join SMCLA for a workshop covering basic Snapchat strategies followed by a chat with the creative geniuses behind POPSUGAR. Join SMCLA and the “Snap Sarahs” from POPSUGAR – the two women in in charge of POPSUGAR’s cutting-edge Snapchat channel – for both a workshop on Snapchat strategies and a chat about how they have conquered […]

The Perfect Shot: Shooting the Photos That Will Get Noticed

April 2017 - SMCLA - Perfect Photo

Photographs are the center of social media and marketing. To use a cliche, a picture is worth a thousand words and that is true – they are able to tell the brand story quickly to the public in an instance. At this hands-on photography workshop, SMCLA has brought in digital and film photographers to teach […]

Everything You Need to Know About BROADCASTING LIVE!

Come hear a panel of video experts! Arm yourself with all the tools you will need to maximize the quality and content of your live video broadcast. Our panel will break down what’s available to you and how they’ve found their own successes and overcome challenges in the demanding and fast-rising world of video content. […]

You Made This? I Made This. Copyright And Social Media

The Law

Social media has transformed how we communicate by providing instant information to publish and publicize almost anything. And with social media comes lots and lots of content. But can you use that content? And should you use that content? With millions of pieces of content being generated daily, it can be tempting to share everything […]