Chatbots: Big Data Tool or Creative Playground?

March 19 · General Assembly Santa Monica

What are chatbots and should you be using them? Do they engage your audience or turn them off? What should you know before employing chatbots, and how can you optimize that opportunity?

Join SMCLA and our guests for a discussion of the functional and creative uses of chatbot technology for brands, businesses, and individuals alike.


Zach Gallegher, Chief Strategy Officer, Possible
Zach helps brands solve problems through the lens of the customer lifecycle. He has worked with brands such as Taco Bell, Volkswagen, Nike, Facebook, P&G, Old Spice, Coca-Cola, and Fiat Chrysler in executive roles at Deutsch, W+K, and TBWA\Chiat\Day.

Seth Greenfield, Co-Founder and CEO at Imperson
Imperson is a company that develops enterprise chatbots supporting all conversation interface modalities. They bridge the gap between man and machine, to create natural connections between language and technology.

Freddie Morris, Director of Social Media at Career Artist Management
Career Artist Management oversees the careers of recording artists such as such as Maroon 5, Robin Thicke, Big Boi, Adam Levine, Iggy Azalea, Anitta. Recently, they launched a hit chatbot for Maroon 5.

6:30-7:30 Networking and food (all food is first come, first serve)
7:30-8:45 Panel Discussion + Q&A

Kite Hill
Drink Neuro