#SMCLA became a trending topic on Twitter for the night, thanks to avid tweeting from attendees!

#SMCLA became a trending topic on Twitter for the night, thanks to avid tweeting from attendees!

What happens when you have digital marketing professionals from leading B2B brands like LinkedIn and Adobe in the same room talking shop? Besides the amplification generated from more than 80 guests in attendance, our event generated thought leadership, insights and an interactive discussion that engaged social media influencers around the globe and trended on Twitter.

 

Our distinguished B2B panel (l – r): Moderator Eric Schwartzman, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, and Lauren Buchman.

Our distinguished B2B panel (l – r): Moderator Eric Schwartzman, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, and Lauren Buchman.

Last night at Cross Campus LA in Santa Monica, Rachel Luxemburg, Stephen Gundee, Erick Brownstein, Eric Schwartzman, and Lauren Buchman brought their A-game with respect to best practices in B2B social media marketing. We couldn’t have done it without them!

The evening began with a call to action through the SMCLA Twitter feed. The first two guests to retweet a message from the @smc_la account won a gift from our friends at LinkedIn. The fast-fingers awards went to Michelle Magoffin and S.M. McDowell. Enjoy your T-shirts, and well done!

The night’s fast fingers award went to lucky LinkedIn T-shirt winners Michelle Magoffin (@PeevedMichelle) at left and S.M. McDowell (@GothamsGirl).

The night’s fast fingers award went to lucky LinkedIn T-shirt winners Michelle Magoffin (@PeevedMichelle) at left and S.M. McDowell (@GothamsGirl).

Check out the highlights of the panel on Storify, courtesy of SMCLA President Serena Ehrlich (@Serena). Our venues lead, AJ Feuerman (@AmandaJoy), also brought the noise last night on Vine by posting this excellent VIDEO.

Thank you to our venue sponsor Cross Campus LA for consistently providing an idyllic setting for our events. We would also like to thank our audience for providing engaging content through the Pulsoviral wall, Fresh Brothers for their pizza, and Calvin Lee (@mayhemstudios) for the Pretzel Crisps!

Save the Date – April 17!

Save the date now for our next event on April 17 at the Museum of Flying at Santa Monica Airport, where you’ll have the chance to learn how the Surfrider Foundation and the NOH8 Campaign are leveraging social media for social good!

Join us on FacebookLinkedIn and Twitter for the latest information on upcoming programming and other digital developments happening in Los Angeles.

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