If you’re a geezer like me who has worked in tandem with sales, you’ll know what GoldMine is. If you don’t know what GoldMine is, that’s ok. The founder of GoldMine, Jon Ferrara, is also the founder of Nimble!
Nimble is a social CRM program. If your company has a customer service team that also answers customer questions on social media, you might want to take a look at Nimble. I like to see the numbers – number of customers assisted via social media vs number of calls decreased/increased as a result. If you’re a small business, you might want to dig around the Nimble website to see whether you could use a streamlined, robust program for your customer service needs (and social media).
A social entrepreneur at heart, Jon Ferrara founded GoldMine Software in 1989 where he served as the executive vice president of the company until it was sold in 2000. GoldMine is one of the best selling CRM products that helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. During this time, Ferrara was awarded the
Ernst and Young Entrepreneur of the Year Award while GoldMine was named PC Magazine’s Editor’s Choice in 1993 and again in 1995, 1996 and 1997.
After selling GoldMine and watching the immense rise in power social media was experiencing, Ferrara entered the start up world again when he noticed a distinct lack of any products that effectively combined Relationship Management, Social Listening and Engagement, and Collaboration with Sales and Marketing. In 2009, Jon founded Nimble to create an extensive Social Business platform to fill this gap.