If you missed our panel on how the entertainment industry if adapting to the pandemic, you’re in luck! – it’s now on our YouTube channel. Watch it here
Here are some of the things we learned:
- Nostalgia is big. Starz audiences are watching moves like 13 Going on 30 and Pride & Prejudice. Hallmark is showing Christmas movies. James Taylor is showcasing his older music in his “Behind the Vault” social series.
- The postponement of arena shows will create scheduling conflicts moving forward. Cancelled shows may not find it easy to find a venue, because other acts are already on the schedule for 2021 and beyond.
- Put yourself in the position of the fans, and let your social strategy reflect that. (This should always be true, but especially now, and especially if you have a cancelled arena tour.)
- When on camera, your background makes a difference. It shouldn’t say, “I’m a celebrity in my big house,” it should feel more homey, relaxed, family-oriented.
- Not everything is bad. People aren’t so quick to anger in the social communities now. The usual complaints have been replaced by a feeling of unity and even – gasp! – patience.
- Who’s nailing it? The Skeleton Twins dancing, Netflix table reads/behind the scenes, John Legend & Chrissy Teigen, Ryan Reynolds & Hugh Jackman, DNICE. People are still having fun and appreciate other people and brands who bring something good to their day.
- Who’s not? Almost all the fails have been from people: Gal Gadot & friends & their mansions, Vanessa Hudgens, Ellen.
- Everyone is thinking about what entertainment will look like in a post-Coronavirus world.
Chase Friedman is the Founder and CEO of Vanquish Media Group, a boutique digital media collective that collaborates with world-renown brands, thought leaders, and digital influencers by championing premium branded content, digital storytelling, and integrated marketing strategies. Spanning multiple platforms and genres including entertainment, lifestyle, and education, Vanquish has launched over 100 branded content campaigns that have generated over $50MM in e-Commerce revenue, to date. Prior to forming Vanquish, Chase has served as an Executive Producer and media consultant for a wide array of media networks (TNT, TBS, Maker Studios, People) and global consumer brands (Intel, Acer, L’Oreal, Newegg). Chase began his career as a multi-hyphenate Writer-Director-Producer (Leverage , Blank Slate, The Librarians) before fully immersing himself in the branded-content landscape where he continues in his mission to push the boundaries of innovative brand storytelling. Twitter: @VanquishMG
Savannah Brentnall, President of Daxia Digital has worked in the digital field since 1984, and in social media since 2008. She has created and implemented long-term marketing and social media strategies for clients including CBS Home Entertainment, RCA, TOMS Shoes, Shutterfly, Hallmark Channel, Martyn Lawrence Bullard, Jillian Michaels and James Taylor.
Savannah has co-founded several technology startups and two successful software consulting companies. She has written two books on software development and has spoken at conferences around the world. Twitter: @sbrentnall @daxiadigital
Meg Troop is the Director of Digital Marketing at STARZ, managing multifaceted campaigns for titles including Outlander, American Gods, Wrong Man, and the STARZ brand with extensions in influencer marketing, product partnerships, and events serving upper-funnel KPIs. Twitter: @megtroop
AJ Feuerman is a public relations executive with experience representing clients across the entertainment, lifestyle, and technology industries. She specializes in planning and executing innovative campaigns that include both traditional and digital mechanics as well as blogger and influencer outreach initiatives. In 2018 she founded her own public relations and social media consultancy and most recently, was the Director of Public Relations and Social Media for independent film distributor, Gravitas Ventures. Preceding that she was a PR Account Director at 451 Marketing. Before joining 451, she was the Manager of Digital PR & Social Communities for AEG Live overseeing social media strategy and promotions for touring artists such as Bon Jovi, The Who, The Rolling Stones, Kanye West, Katy Perry and Bruno Mars. Previously, AJ was a publicity manager at Millennium Entertainment, and also repped 20th Century Fox Home Entertainment as a publicist and influencer marketing manager with Think Jam, Inc. AJ began her PR career at Crown Media Family Networks. In addition, AJ spent eight years on the Social Media Club Los Angeles’ Board of Directors (she served two as President). She volunteers as a mentor and guest lecturer with USC and UCLA and is a member of the Academy of Television Arts & Sciences, Film Independent, the International Documentary Association as well as several influencer and blogger networks. Twitter: @ajfeuerman