While you may know that mobile is where the new tech waves is hitting, your colleagues may not. Invite them to our Understanding Mobile User and the Future of Mobile Tools event on Tuesday, January 31st! What do you need to know about mobile social? On our blog, we’re highlighting our speakers. Read on…

Learn more about mobile campaigns at mogreet.com

Founded in 2006, Mogreet is a leading mobile marketing platform for the delivery of rich media to mobile devices. If your company is interested in mobile marketing campaigns, the folks at Mogreet combine all of the key elements (MMS, SMS, QR, CRM, the mobile web, etc.) into one integrated platform optimized to improve your mobile marketing ROI.

I’ll admit it, I watch “Pretty Little Liars” and just noticed that Mogreet is the company behind those text messages you get when you sign up to get clues from “A.” (Ask me later who I think “A” is.)

[speaker photo – coming soon!]

Mogreet’s VP of Business Development and Strategy, Patrick Mahoney, will be on-hand to talk about their mobile tool as well as what trends they’ve seen so far with mobile users. Patrick is responsible for strategic partnerships in Media & Entertainment and launching the company’s new online-to-mobile sharing platform, moShare. Patrick manages many of Mogreet’s large Network and Studio partners, including Fox Broadcasting, Red Bull Media House and The Walt Disney company. Prior to joining Mogreet full time in 2011, Patrick served as a long term advisor to the company through his consultancy, Connected Strategic Partners. He founded CSP in 2007 and served as Digital and Distribution consultant to industry leaders and innovators including William Morris Endeavor, Huffington Post, Attention Span Media and Entertainment Studios.

Previously, Patrick worked in business development for Disney/ABC TV’s Digital Media Group, where he was involved in digital licensing and distribution of network shows. Patrick was involved with the development of many of the first mobile initiatives for the network including the first mobile games of Desperate Housewives and Lost, the fist mobile WAP site for the Oscars, and the first on-air SMS campaign for Dancing with the Stars.

It looks like we’ll have plenty to talk about at our event on January 31. Do you have questions for Patrick or our other panelists? You can email them to us at socialmediaclubLA-at-gmail-dot-com or tweet us at @SMC_LA.

I’m sending my questions for Patrick to the Program Team; I can’t guarantee that they’ll ask him as I know they’ve got their own questions. Here are a few of mine:

  • I think “A” is a combination of characters including Mona and Noah. Am I right?
  • How many more seasons do you think “Pretty Little Liars” will last? (I’ll take this off-site.)
  • Can you give us examples on how Mogreet intends to help healthcare companies with their mobile campaigns? What sort of healthcare campaigns do you think would benefit from Mogreet – is it cancer awareness, diabetes prevention, …?
  • In the real estate vertical, how are you going to differentiate yourself from an ‘established’ app like Redfin’s?
  • Do you see an opportunity with B2B companies using mobile marketing? If so, how?

Well, if you’re interested in mobile marketing – front-end and back-end, stop by our January 31 event at the ING DIRECT Cafe in Westwood. RSVP here and we’ll see you soon!