Laura Knapp is Managing Director of Social Reality’s SRAX Social division. She is the former founder of Social Spotlight Media, a digital marketing and PR agency, which was acquired by Social Reality, Inc. in 2014. Prior to founding Social Spotlight Media, Laura spent seven years at Fleishman Hillard in both New York and Los Angeles building and managing digital marketing and media relations initiatives for her clients. Laura has built her career around marketing for consumer lifestyle brands, with a focus on food & beverage, fashion, beauty and health & wellness. Laura has been responsible for the digital marketing strategy and execution of emerging as well as internationally known brands and companies. Over the past decade, Laura has worked with brands such as Tommy Hilfiger, Reebok, De Beers, AT&T, Robert Graham, Charming Charlie, johnnie-O, Chef V, Tractor Soda, Barnes & Noble, KURE, Hyatt and more. For more about Laura, check out her LinkedIn profile.
Fun fact about Laura: I’m a vegan but don’t offer me tofu or Portobello mushrooms, I don’t like either of those either!
Why you are involved in SMCLA: I was on the board when I first moved to LA and took a couple years off during the launch of my business and am thrilled to be back for my second year in a row. This organization and the people involved have had such a positive impact on my professional and personal life these past six years.
Personal social media accounts: