We’ll answer these question and more:
- Where have brands been successful in using the social web to build their brand online?
- What are some approaches that don’t work?
- Do people still pay attention to advertising online?
- What are some more advanced ways to go beyond these basic tactics for social media brand management?
- How does a larger brand use social media to manage their reputation? deal with a crisis? solicit product feedback?
- Is it different for smaller brands?
- How do we address granularity and fragmentation of online audiences?
(additional panelists TBA)
Sponsor Love <3:
Big thanks to the fabulous Sheraton Universal City Hotel for providing an amazing venue, this place is posh!
Sheraton Universal Hotel
333 Universal Hollywood Drive
Universal City, CA 91608
Phone: (818) 980-1212