Megan NealPrograms Associate Director
p>Megan Neal is the Vice President of Social Media for TEN: A Discovery Communications Company. TEN is the largest automotive media company in the world, bringing together Discovery’s Velocity network and TEN’s entire automotive digital, direct-to-consumer, social, and live event portfolio.
Neal lead social media best practices, strategy, and paid social programs across TEN’s industry-leading automotive brands, including MOTOR TREND, AUTOMOBILE, ROADKILL, HOT ROD, FOUR WHEELER, and SUPER STREET. With a combined reach of 110 million social followers, TEN brands drive more than 2 billion social engagements per month.
Neal specializes in combining emerging media, community, tech, and the art of storytelling by using proven content strategies. She is the coauthor of the first Social Media Playbook for Microsoft, and launched a first-of-its-kind brand ambassador program for JustFab.
Prior to TEN, Neal held the position of Associate Media Director, Social & Emerging Media at WPP’s GroupM, the largest media investment company in the world with more than $104bn in billings (RECMA, 2013). At Group M, she wrote digital brand strategy for many prominent Fortune 500 clients as a designated expert on emerging digital and media trends. Neal has led digital strategy for such notable entertainment launches as The Fashion Fund (Anna Wintour, Jenna Lyons, Rag & Bone), A Young Doctor’s Notebook (Daniel Radcliffe, Jon Hamm), DIRECTV’s tiny giraffe campaign, DJ Hero 2 (Deadmau5) and Guitar Hero 5 (Gene Simmons), and Versailles (TV Series).
In her spare time, Neal serves on the Board of Directors for the 310 Young Professionals Association as well as Social Media Club LA. She also recently launched a sustainability initiative in the Southbay.