Lori Yeghiayan Friedman

Lori Yeghiayan Friedman

Your name: Lori Yeghiayan Friedman

Your company: I’m between gigs and looking for full-time or contract work if anyone has any leads! I recently ended an eight-year tenure as Associate Director of Communications for AIDS Healthcare Foundation and Out of the Closet Thrift Stores.

Your title: Consultant

Most exciting or meaningful work project: Building a global community of 800,000 HIV/AIDS advocates and AIDS Healthcare Foundation supporters on Facebook, Twitter and Instagram.

I learned about SMCLA from: Serena Ehrlich, of course! Who doesn’t that lady know?

I joined SMCLA because: People who do social media are my kind of people: communicators, creative types, consumers of news and pop culture, writers, performers! Yes, to me, social media is a kind of performance. Also, I like to learn about stuff outside my industry and the panels are great for that.


LA hangout: On the weekends, you can find me at Pan Pacific Park. It’s a great family hangout spot and the perfect place for a picnic or a run/walk.
Charity: I recently became a pro bono consultant through the Taproot Foundation – an organization that makes top business talent available to nonprofits working to improve society. Join me!
Movie about LA: Steve Martin’s “Shopgirl.” I can’t recommend it as a movie, but it was shot all around Silverlake, which was where I was living at the time the movie came out. I loved seeing Claire Danes doing laundry at my laundromat! “LA Story” is another great one to check out, and it’s a Steve Martin movie I can recommend.
Blogs: I’m into this new crop of men’s blogs like Next Gent, How To Be A Dad and The Good Men Project. I think male identity is due a reconstruction, and I like that men are using the web to overhaul and expand the definition of who they are. And Football Nation because my husband writes for it.
Social media channel: Twitter because it satisfies my need to know a little about everything.

Where can we find you?

Twitter handle: @loriyeg
LinkedIn: http://www.linkedin.com/in/loriyeg
Facebook: https://www.facebook.com/loriyeg
Blogging about social media at: Do Good. Be Social. http://dogoodbesocial.wordpress.com/

In the future (2014 and beyond), I predict social media will: Be even more seamlessly integrated into the fabric of our lives – especially the way we consume and create news and entertainment.

I’d like to see a future SMCLA panel on: Social Media: Destroyer or Savior of Journalism?