Calling all social media professionals and enthusiasts! SMCLA is psyched to share some social media horror stories with you! We are proud to introduce one of our panelists, Eric Schwartzman.
Best-selling coauthor of Social Marketing to the Business Customer, Eric specializes in a vast array of communications and social media policy development. He is the technology entrepreneur behind iPressroom, a start-up he founded that develops a proprietary software service for managing external communications. He also offers live and online social media training programs. Today, he is a senior communications consultant to various businesses, nonprofits and government agencies. Past clients include Pussycat Dolls, Britney Spears World Tour, The Salt Lake Olympics, Cirque du Soleil, Lucasfilm and others. Eric was previously director of promotions at Rogers & Cowan and VP of Marketing at Laser Storm. Eric also founded the Digital Impact Conference and has been producing the award-winning podcast “On the Record…Online” (@ontherecord).
Personally, I am anxious to hear about some of the war stories Eric has in his arsenal surrounding Britney Spears, the Pussycat Dolls, and the Olympics. Join us on November 13 for some valuable advice on how to handle a crisis in the social media sphere!