Paid Social Media: Tips, Tricks and Hacks for Success

October 16 · General Assembly Santa Monica

The average human’s attention span is now shorter than a goldfish’s, plus space in social advertising is getting more competitive and the tools are ever more sophisticated.  What worked last year, might not work so well today. In the world of “pay to play” in social media, it is now more important than ever that your paid strategy be the best that it can be. You might think you know how to do paid social correctly. But you may be missing out on some simple techniques that can give you that extra edge to get even more bang for your buck.

Join us on Tuesday October 16 at General Assembly in Santa Monica where you’ll hear from industry experts and big name brands about how they make their advertising dollars go further and bring in real quantifiable results. You’ll walk away with some great case study examples and tips that you can apply to your paid strategy right away!


Jen Holub, Director of Social Media at Scorpion


Stephanie Nordstrom, Head of Social Media, Fender Musical Instruments
Stephanie oversees global social, community engagement and influencer strategy for the brand. She leads the team of social channel managers that interact with more than 6M members of the Fender fan community. Prior to joining the team at Fender, Stephanie spent 10 years in the PR and integrated marketing agency world developing social strategy for some of the top lifestyle, CPG, travel and music brands.

Mason Betsch, Director of Paid Media at Holonis
Mason Betsch is an innovative and highly data-driven digital advertising consultant with over 9 years experience creating and executing campaigns in Paid Search, Display and Paid Social for a variety of companies and businesses in the entertainment and sports, hospitality, mindfulness, spiritual teachings and thought leadership, e-commerce, financial tech, and higher education.  During his time as a digital advertising professional, Mason has generated over $80M in revenue for his clients. He is the owner of Thunderwolf Media, a full service digital advertising firm specializing in running highly profitable Facebook, Instagram and Messenger Marketing campaigns. He also partners with two other niche digital advertising firms: Magic Agency out of Boulder, Colorado which specializes in running campaigns for for-benefit and conscious-based companies, and OutsideROI out of San Diego which specializes in scaling e-com brands in the outdoors space.  Mason is a serial entrepreneur and in addition to his work in digital marketing is a part-owner in a photo and video booth entertainment company specializing in corporate and red-carpet events, a clothing line Awakened Spirit clothing which produces merchandise and clothing for the mindfulness community and is in a commercially successful rock band Wicked Tongues.

Mark Chapman, Founder & President of Everett Andrew Marketing
Mark Chapman and his team deliver conversions (leads, phone calls, sales, sign ups) to their clients using tools such as Google AdWords, Facebook Ads and other PPC channels. Mark helps his clients to better understand conversion-focused digital marketing strategy. He has developed a unique process for creating campaigns and conversion rate optimization that outperforms other marketing agencies. Mark is also well-known for presenting to audiences of small business owners who are looking to improve their PPC marketing strategy – both at national conferences and locally in Los Angeles, CA. Mark is a proud Graduate of the Robert Mayer Leadership Academy, recipient of the Huntington Beach, CA Chamber of Commerce Member of the Year Award, a featured PPC Blogger, and enthusiastic public speaker.

6:30-7:30 Networking and food (all food is first come, first serve)
7:30-8:45 Panel Discussion + Q&A

Del Frisco's Grille
Indie Brewing Company
Dry Soda Company
Fruit Bliss