Paulo Sellitti

Creative Associate
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If you need a brand story to drive your business to category leadership, talk to Paulo Sellitti.

For Altify, Paulo helped it become the hot new vendor in Customer Revenue Optimization—a market estimated at $3.12 billion by 2024.

For Lattice Engines, its web site, trade show presence, infographics, ads, and marketing content. Paulo helped Lattice move from a $1.2 billion category in ABM to the leader of a $3.2 billion category in customer data platforms.

Paulo’s 360 campaign and workplace comedy short Distressed for Allocadia created enough demand to 2X revenue. Also, his social campaign in Entertainment for FOX’s The Fault in Our Stars became FOX’s Home Entertainment Campaign of the year.

As a 360 Creative Director and the founder of Hypnotic, Paulo is on a mission to help help disruptive companies tell their story of change so they can grow and create massive change. With a diverse background in Advertising, Entertainment, Tech, Digital, and Social Media, Paulo has both the broad range of skills and the specialized expertise needed to design stories for category disruption.

Active with a new vCast and blog called design for disruption, Paulo evangelizes the power of disruptive storytelling. He speaks on podcasts, guest lectures at universities, and participates on panels at seminars.

Paulo lives in Los Angeles with his wife and twin boys and is addicted to continuous learning for leadership.