SMCLA has lined up a superstar panel for “The Social Fan: How Rockstars Build and Engage Online Communities” on Tuesday, Sept. 24, with Karen Civil from Beats by Dre, Kirsten Stubbs of Roc Nation, Lindsay Gabler from THE GRAMMYS, Liz Teschler of Alloy Digital, Rynda Laurel from 1968 Media, and Lyndsey Parker with Yahoo! Music.
These are social media chart-toppers – all ladies, mind! – and they’ll share the latest trends in the music industry – the real short- and long-term tactics they use to build and activate online audiences for entertainment brands.
Whether you’re cultivating your own personal brand, building an entertainment empire, or want to learn how the very best do it and then apply these strategies and tips to your own industry, this is a must-hear panel!
- How to decide which online audience and platform is the best option for your brand
- How to create online ambassadors for a music brand
- What works to activate a loyal fanbase (and how to avoid haters)
- How to work social media trends
- How the music industry is adapting to social media
EVENT: “The Social Fan: How Rockstars Build and Engage Online Communities”
DATE: Tuesday, Sept. 24, 6:30 – 9:00 p.m.
LOCATION: Regus/Yahoo Center in Santa Monica, 2500 Broadway, Suite F-125, Santa Monica, CA (on Broadway, halfway between 26th and Cloverfield)
PARKING: There’s plenty of metered parking around the building. Parking in the building is $2.50/12 minutes up to $30 for 2.5 hours (sorry, no validations).
Meet the Music Industry Pros Who Engage Social Fans
Karen Civil – Beats by Dre: Karen Civil is all about giving fans the insider’s look at the hip-hop industry. She built her personal brand with hard work and dedication, starting out as an intern for Hot 97’s Funkmaster Flex and moving on to work in A&R for hip-hop group Dipset. Today, she’s a sought-after marketing and social media leader, engaging fans for clients like Lil’ Wayne, Beats by Dre, Mary J. Blige, Young Jeezy, and many more. Her websites karencivil.com and livingcivil.com are cultural forces within their respective categories of music and popular lifestyle. Civil is currently working on her first book, affirmations for young women. Follow on Twitter at @KarenCivil.
Kirsten Stubbs – Roc Nation: Kirsten Stubbs likes people, music and words…not necessarily in that order. She serves as Social Media Manager at full-service entertainment company Roc Nation and its newest division, Roc Nation Sports, managing social media strategy for artists and athletes, as well as projects ranging from festivals to brand partners. Previously, Stubbs handled social media strategy and activation for Shaquille O’Neal, “The X Factor (USA),” UFC: Ultimate Fighting Championship, and DoubleTree by Hilton. She has contributed to the Harvard Business Review, Nike, SELF Magazine, and HelloGiggles.com. Find her on Twitter at @kirstenstubbs.
Lindsay Gabler – THE GRAMMYS: Lindsay Gabler is Social Media Senior Marketing Manager for The Recording Academy, which has been honoring achievements in the recording arts for more than 50 years through The GRAMMY Awards. In February 2012, the 54th GRAMMY Awards became the “Most Social Event in Television History.” Gabler has twice made Billboard’s “Twitter 140 Music-Industry Characters You Need To Follow” list (in 2011 and 2012). Prior to her work with THE GRAMMYS, Gabler worked at Universal Music Group Distribution in digital marketing and social media. You need to follow her on Twitter at @lndsygblr.
Liz Teschler – Alloy Digital: As Director of Social Media, Liz Teschler guides social media and marketing strategy for Alloy Digital’s many top-ranked media brands and video channels, including the popular properties Clevver TV, Crushable, The Escapist, Gurl, The Gloss, Teen, and SMOSH, along with recently launched and massively successful YouTube channel spin-offs SMOSH Games and Shut Up! Cartoons. She also oversees Alloy Digital’s dedicated social community managers and leads digital marketing efforts for its many brand extensions into mobile apps, music, merchandising, and magazines. Connect with her on Twitter at @eliztesch.
Rynda Laurel – 1968 Media: Rynda Laurel has 25+ years in the music and entertainment business, working with artists, managers, labels, brands, studios, and music start-ups. She is a connector, strategic thinker, brand developer, and digital and social media innovator.
For more on Laurel, check out her website at: www.atrynda.com
Follow her on Twitter at @rynda.
Keeping the conversation real is our MC for the evening:
Lyndsey Parker – Yahoo! Music: Lyndsey Parker is managing editor of Yahoo! Music and is author of one of the most popular and widely read “American Idol” blogs, Reality Rocks on Yahoo! Music. Parker has covered and interviewed artists across all genres for nearly two decades. She reports on music-related news, interviews top tier artists, and is considered a true music historian. Parker also contributes to music magazines Mojo, NME, Guitar One, Revolver, and Guitar. Additionally, Parker makes regular appearances as a music and TV commentator for VH1’s “Behind-the-Music” and is a member of the MTV VMA’s Voting Academy. Follow her on Twitter at @LyndseyParker.
Join SMCLA in Thanking Our Sponsor
The Regus/Yahoo Center in Santa Monica has generously donated the space for “The Social Fan” panel. Check them out on Twitter at @RegusUSA.
Seating is limited, so RSVP today at: https://smclasocialfan.eventbrite.com